A Few Words On Wellness…

The spring season is upon us! And while this time of the year always brings with it optimism, hope, and good spirits, it can also be a time of stress and anxiety. For every warm and sunny day that beckons from outside your window, there is a midterm to study for, a paper to write, or a job application that demands your attention and keeps you indoors. While these scenarios are not appealing, they are nevertheless inevitable. Here at Wasserman, we want to help keep things positive as we strive to help in making the remainder of your spring semester a meaningful and productive one.

Join us over the next several weeks, as we post a series of wellness articles and links designed towards helping you relieve that stress and focus all of your energy towards achieving your goals and maximizing your productivity. Of particular interest to us here at Wasserman is music. A good song can always bring about positivity and has been proven to aid in motivation and productivity. Each of these wellness posts will feature hand-selected tunes from our staff, which we’ll compile into a playlist at the end of the series for you all to enjoy and share. Consider it a bonus gift, and perhaps a welcome addition to your own personal music collections.

Trudy Steinfeld, Executive Director: Carole King’s “You’ve Got A Friend” is like an old friend to me.  It takes me back to another time, but reminds me what’s important.

Diana Gruverman, Director: “Manic Monday” by The Bangles because I am a child of the 80s.  Every morning for me is a manic Monday (oooooh, oh…) as I race to get two kids dressed, fed, to school, and arrive at Wass in time to start the NYU day.

Jeff Strowe, Assistant Director: Son Volt’s “Windfall” is a classic song for so many reasons, three of which are that it’s simply relaxing, a bit inspirational, and makes me want to take a road trip out to the country. And it gets bonus points for the pedal steel/fiddle combination.

Why Social Media Profile Links Always Belong On Your Resume

by Alan Katzman, Founder of Social Assurity LLC

Many articles have been written warning about social media’s impact on the job search relying on the blurred lines between personal and professional information to make their point. With a predilection towards possible negative outcomes, the prevailing default advice favors hiding social media activities from potential employers. This perspective and the prevailing analysis is dated, misplaced and inevitably leads to irrelevant outcomes.

By comparison, understanding the distinction between private versus public information provides a better backdrop for the contextual argument and offers concrete guidance for all of us to follow when it comes to using social media for career advantage.

Many will argue that pointing hiring managers to your social media profiles is not necessarily a good idea. They support their argument by claiming your resume should be as concise and to-the-point as possible, and listing your social media profiles will take up valuable space. They also argue that most of our social accounts are personal, not for business, so putting them on the resume is often irrelevant.

Addressing the last point first, whenever we post to social media we are essentially publishing that information for public consumption. You should consider anything posted online to be “public” no matter what your “privacy” settings are. Wikipedia defines social media as “the interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.” Therefore, whether the posting is professional, political, religious, familial, sexual, sophomoric or intellectual in nature, by voluntarily placing it in the public domain via social media, we are sharing that information with others and it becomes a part of our individual discoverable public record.

Each one of us has every opportunity to keep our personal thoughts, beliefs and experiences private and off the public record by simply choosing not to post them to social media. Once posted, however, building a fence around what is personal versus what is professional is virtually impossible. Can we rationally rely on the Internet to properly filter, categorize and respect public posts of personal information? Of course not.

In the context of resumes and the job search, remember that the ultimate hiring decision has always been a subjective one and most often comes down to personal characteristics and soft skills. Interviews and reference checks were once the sole domain of determining whether a candidate is “likeable” and whether that candidate possesses the personality traits to work well with the team and/or mesh with the company’s culture. For decades now, responsible employers have been performing pre-employment background screenings looking at candidates’ credit ratings as well as their criminal and civil court records which can all be classified as personal information (yet readily available to the public). Social media has encroached onto this domain and now provides employers with a fast, easy, efficient and inexpensive way to assess a candidate’s character, maturity, authenticity, credibility and overall “likeability” before incurring the costs of an interview and background screening.

According to a recent JobVite survey, just about every employer will eventually take a look at a candidate’s social media activities as part of the recruiting/hiring decision process. Therefore, making that inspection easier and less time consuming by being transparent and directing employers to your social media profile links will not only be appreciated by the potential employer but can also be advantageous to the candidate as well. Directing employers to social media profile links eliminates the risk of mistaken identity especially if the candidate has a common name. What could be worse than being disqualified from a job because of a stupid post made by someone with the same name?

Moreover, businesses are coming to realize that their prospects, customers and clients are also using social media to learn about the businesses and employees they are doing business with. So the lines between personal and professional are even further blurred as an employee’s personal life as reflected on Facebook and Twitter may attach to and potentially impact the reputation of the employer. Realizing this, employers now possess a pecuniary interest in the personal social media activities of their employees.

Given all of these arguments, we believe it is imperative for candidates to always provide links to their social media profiles on their resumes.

Social Assurity suggests placing a URL to a prepared social media landing page at the top of your resume alongside your telephone number and email address. This obviates the need to take up valuable real estate on your resume by listing each of your social media profiles separately.

Google Plus works extremely well as a landing page URL. The Google Plus URL is clean and descriptive (i.e. https://plus.google.com/+Socialassurity/about) and provides a robust “About” page where candidates can not only publish links to all of their social media profile pages such as LinkedIn, Facebook, Twitter, Tumblr, Instagram, etc. but also link to any publications, blogs and personal websites. Google Plus also provides a place where the candidate can write their own story for anyone to see using a far friendlier template than LinkedIn. Google Plus seems to ensure a high ranking of your personal page on Google Search and with strategic use of keywords, also provides good SEO so recruiters who might be searching through the hidden job market will be more apt to find you.

In conclusion, learning how to curate and manage your social media profiles in support of your job search has quickly become a fundamental life skill. Providing people with access to your profiles shows you have nothing to hide and also shows you have a fundamental understanding of how social media integrates with the realities of the business world.

The first step in leveraging social media to make a powerful and meaningful virtual first impression upon employers is to make sure you can be found rather than deactivating social media accounts or creating aliases to remain hidden. Candidates must view their social media as an asset as opposed to a liability by saying “if they’re going to be looking at me then let me give them something to see.” For example, you can begin using Twitter as a professional networking tool or create a Pinterest board that visually mirrors your resume. It is also important for your resume and LinkedIn profile to be completely in sync and to properly categorize your Facebook friends with privacy controls set accordingly.

Given the large number of applicants to the most competitive jobs and the continuing growth of the hidden job market, it is imperative that serious applicants look at their digital presence as an asset and a natural extension of their professional resumes in order to be found through the social network and then to set themselves apart from other qualified candidates.

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Meet the Global Peers: Madrid

Carrie Pichan is currently working on her M.A. degree in Teaching Spanish as a Foreign Language (TESOL). She’s currently studying away at NYU Madrid and we recently caught up with her to see how things are going.

You’re pursuing a Master’s degree in Madrid – had you lived in Spain before or was this your first time in the country?

I spent my junior year of undergrad in Madrid through my university (University of Michigan – Go Blue!)  The search for graduate programs became a lot easier (well, stopped) once I found out that NYU offered a program at the Madrid site.  Not only is being in Spain very relevant to my field, but it’s also a great opportunity to spend more time abroad, and in a city I already knew and felt very connected to.

How did you decide on Madrid the first time around?

Knowing I wanted to spend a year in Spain, my options were between Sevilla and Madrid.  In the end, I chose Madrid because being from a small town in Michigan, I’m very drawn to and fascinated by big city life and everything that comes along with it – public transportation, diversity, great food (although that’s very rarely a problem here even in small towns). Plus, Madrid has the huge benefit of being right in the center of the country, so traveling around is quite easy, whether it’s to Galicia in the very northwest or south to Andalucía.

How have you assimilated to Spanish life?

It’s been a process!  I think it’s a common expectation that studying away, whether it be for a summer or an entire year, guarantees a great level of integration into the host country’s culture, language, and other realms of life.  While this isn’t untrue, there is a degree of disappointment that can be felt when students see that they still go out with mostly the same friends, speak English on a regular basis, and aren’t quite as connected to the country and its people as they had hoped.  That being said, I’ve found it immensely valuable to take part in language exchanges (in groups or one-on-one), frequent cafés and other businesses that make an effort to connect with customers (to feel like a regular!), and simply spend as much time in contact with the country as possible, whether that’s going for walks around the city, participating in local events, or being extra observant at the grocery store.

How do you think your time in Madrid will impact your career endeavors?

It’s easy to see the direct connection between my own career goals (teaching foreign languages) and the NYU Madrid experience since the Spanish language is central to both, but the benefits extend far beyond that. As I’ve witnessed with my peers and experienced myself, the time spent outside of one’s own country or immediate comfort zone will have a positive impact on that individual’s independence, maturity, and ability to adapt to new circumstances.  These skills are highly applicable to any and every career, regardless of the field or nature of the job, and they are qualities that employers value immensely.  Communicative competence is also tested and grows significantly during this time, not just in terms of using a foreign language but in cross- and intercultural situations as well.  In our increasingly global world, these skills are at a premium, and I strongly encourage any study away student to hone these as much as possible while the tools are at their fingertips!

What’s in store for you after your year in Madrid?

I’ll be heading to Washington Square, actually!  The joint M.A. program is a two-year program, first here in Madrid and then in NYC.  One of the funnier things about being an NYU student here in Madrid is that most people assume I have very strong ties to NYC, but that’s not the case.  It’ll be great to finally get to know the Washington Square campus (including Wasserman!) and to be a part of the larger NYU community.

Awaiting the 2020 Olympic Games decision in Madrid

Teaching Spanish/TESOL class visit to the Reina Sofia Museum, Madrid

The Role of a Marketing Intern

Are you curious about marketing careers? Have you thought about the various roles that marketing managers and interns play in the day-to-day role of organizations? If so, you are in luck, because we recently spoke with Daniel Cathie, a Stern undergrad and Marketing Intern at Nan Fisher Entertainment.


Daniel Cathie

Talk a little bit about the specifics of your role in the marketing department

As a Marketing Intern, I have several different responsibilities. One aspect of my job is to develop effective social media content with our Outreach team. This includes analytics monitoring of our social media accounts and engaging our fans and followers on these channels. Occasionally, I will help create Business and Marketing plans with our CEO Nan Fisher. Regardless of your position at Nan Fisher Entertainment, there is never a dull moment- there is always something to do, or someone to help.

Tell us a bit about your role as an intern

“Hands-on” fails to describe the level of involvement the interns have here. Everyone’s opinions are valued, and the work we do has a tangible impact on the project. The small but comfortable atmosphere of the company lends itself to an open exchange of ideas and real responsibilities, which beats fetching coffee at a large company any day.

Describe the working atmosphere at Nan Fisher Entertainment

We all believe in the AAT Project and Nan Fisher, so working here has been a joy! Everyone is so supportive of each other, and I have made some great friends. If you want to have a truly interactive internship experience, I highly recommend landing a position at this company!

What is Nan Fisher Entertainment, and what we are working on now?

Nan Fisher Entertainment is a television production company based in Midtown Manhattan. Right now we are working on America’s Amazing Teens, or the AAT Project for short. The AAT Project is an online competition that will identify, mentor and manage exceptional teens whose discoveries will make a difference. We are one of the first online competitions that will provide a platform for young scientists, researchers, web developers, inventors, and entrepreneurs to help share their ideas with the world.

We are always looking for new interns and fresh ideas! If you’re interested in joining our team at Nan Fisher Entertainment, check out our job postings in NYU Wasserman’s CareerNet by searching for:

Reality Production Intern Job ID: 913408

Social Media Manager Job ID: 913275

Internship for Entrepreneurs Job ID: 896787

Internship for Graphic Designers Job ID: 896790

Copywriting Intern Job ID: 911690

Marketing Advertising Intern Job ID: 911687

Website Developer Intern Job ID: 911693

Industry Insights: Careers in Human Resources

Tingting Zhou, a Master’s candidate in the Human Reource Management and Development Program at NYU who is expecting to graduate May 2015, and Ross Brand, a Master’s candidate in the Human Resource and Development Program at NYU who is expecting to graduate May 2014, both attended Industry Insights: Careers in Human Resources on Friday March 28th.  The NYU Wasserman Center@SCPS hosted a panel featuring Slyne Louissaint, Real Hospitality, Tim Collins, IBM, Annmarie Payne, Blue Engine, Jeanelle Degraffenreid, First Protocol, and Christina Caruso, Tommy. They are from different industries such as hospitality, fashion, IT (IBM), non-profit, and event services.

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Here are six valuable tips shared by the panelists:

1. Know your business and brand

As an HR professional, it is critical to know your business. HR professionals are the first point of contact at their organizations and serve as examples for other employees. You need to be conscious of your role in protecting and maintaining the brand by how you conduct yourself and your knowledge of the company. Know the business, its financials and its competitors. Be able to speak the language and utilize the terminology that people in your business and industry employ.

2. Data is your friend

More firms are leveraging HR predictive analytics to obtain insights on which candidates to hire, how to identify the factors contributing to successful employee performance and what measures are more likely to retain key talent. Analytics is all about data. Excel skills are essential for carrying out many HR roles. HR professionals can stand out from their peers by understanding how to use Excel (macros, pivot tables), learning about workforce analytics and predictive analytics, and knowing how to talk about financial information.

3. Pick the right industry for you

HR professionals increase their chances for success when they find organizations and industries that fit their personalities. The panelists agreed on the importance of being knowledgeable about the industry in which you want to work and having a hunger to learn more about that industry. It is critical both to research different industries when searching for a new opportunity and know yourself. Jeanelle Degraffenreid mentioned conducting informational interviews to learn from professionals in your preferred industry.  Slyne Louissant added that if you have experience in another industry and want to switch, be open to trying new things and focus on your transferable skills.  You can think about your past experiences and highlight those that apply in your current search.  Finally, don’t forget to ask questions in interviews. While the interviewer is trying to find out if you are the right fit for the organization, you have every right to determine if the company and department will be a good place for you. For example, are you more comfortable carrying out tasks individually or working on a team? Use the opportunity to ask questions in an interview to gain valuable insights on what it is like to work at that organization.

4. Network, network and network

Some panelists believe 90% of jobs come from networking. Apart from LinkedIn, Tim Collins also recommended Twitter as a great tool for learning from, and interacting with, professionals in your industry. Read articles from publications such as Harvard Business Review posted by respected professionals and industry leaders you follow. Join Twitter Chats such as #TChat (Talent Culture Chat), which focuses on talent. Collins also shared a program at IBM called Social HR to illustrate the point that even the most conservative organizations are seeing value in going social and that social media is another area in which aspiring HR practitioners can contribute to their organizations. Christina Caruso recommended being authentic in social media and in your online brand while also being careful with what you share.  Annmarie Payne added that you should know what you have accomplished and come up with three things to brand yourself.  This will leave a positive impression on the people with whom you are networking.

5. Think outside the box

While everyone knows the importance of developing LinkedIn contacts and applying to jobs through company websites, creative people have landed jobs by visiting the company and even interacting directly with the CEO. Of course you will have to do sufficient research on the company and industry before implementing such creative job search tactics. Some panelists believe the paper resume is dying and that your online brand is becoming more important. Many applicants are also sending video resumes to HR. Candidates, who are good on camera, can engage the audience with more impact on video than on a paper resume. Nonetheless, it is still critical to have a paper resume that is appropriate for your target industry and free of grammatical errors and other typos. A splash of color may work well on a resume for a firm in a creative industry, but it might be a turnoff in a more traditional organization. All the HR professionals agree it is the time for jobs to chase candidates rather than candidates chasing jobs.

6. Look beyond traditional HR specialties

Compensation and Recruiting are fine career choices, but you can find opportunities to make a name for yourself and advance your career by contributing in such areas as Global Mobility, Diversity, Analytics and HR Technology. Panelists also recommended obtaining HR certifications.

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Management Consulting Case Interviews

Cracking The Case

Tips For Case Interviews From the Other Side of the Table

Here at Argopoint, like other consulting firms, we often use case study interviews to evaluate potential applicants. These interviews are commonly a source of anxiety for undergraduates and other first-time interviewees, but they don’t have to be. Our founder, Jason Winmill, has 20 years of experience in the management and strategy consulting field, and has run thousands of case interviews with top candidates from schools including Harvard Business School, Wharton, and Yale. Here are some tips for prospective applicants gathered from years of experience on both sides of the process:

“Plans are only good intentions unless they immediately degenerate into hard work.”

— Peter F. Drucker, Leading 20th Century Management Thinker

Pay attention to the interviewer

You might be talking to a senior or junior member of the company. They might be warm and talkative or reserved and direct. Some interviewers enjoy the process, while others don’t…and sometimes your interviewer might just be having a bad day.

Suggestion: Get a read on your interviewer. Observe the behavior and attitude of the interviewer and act appropriately. Whether they want to chat for a bit or get right down to business, follow their lead. In addition, the information that an interviewer gives you is meant to help you, so pay attention and use their cues to your own benefit.

It’s about more than just the math

Too many first-time interviewees spend time worrying about doing the math correctly to the exclusion of other important factors. Keep in mind that you’re being evaluated on a comprehensive basis, including your critical thinking skills, your analytical capabilities, and your ability to solve problems.  While quantitative prowess is important to being a consultant, this capability doesn’t go very far if you do not know how to apply it in a business setting.

Suggestion: Be sure to demonstrate to your interviewer that you can not only find solutions to mathematical problems, but that you can also use your findings to quickly form opinions and guide decisions. In addition, make sure you spend time demonstrating more than just your quantitative capabilities.

Demonstrate enthusiasm and keen interest in the conversation

In a case interview you are presented with business problems, similar to those actual consultants are faced with.  This is an opportunity to demonstrate to the interviewer that you can both can handle consulting work, and that you find it interesting. A good consultant will find the work enjoyable and intellectually stimulating.

Suggestions: Demonstrate enthusiasm and energy in your conversation with the interviewer. This will demonstrate your passion for the industry.

Focus on the bigger business problems present

You are not expected to be an expert on every industry. Don’t be concerned if you do not know the specifics of the industry that you are questioned about. What is important is your understanding of business and your ability to solve business issues.

Suggestion: Focus on the bigger problems that can be generalized across industries to all businesses. Examples include declining profitability, merger integration, increasing market share, etc.

Structure the problem to help to brainstorm your own solution, but don’t force fit any frameworks

Most firms and professionals recommend applying a pre-existing framework to the scenario at hand. This will structure the problem making it clearer, to both you and the interviewer, how you are thinking about the problem. However, be weary of a strict compliance to these frameworks. Applying one to a situation that it doesn’t fit with is a large mistake you should try and avoid. This mistake implies a misunderstanding of the fundamental problems and thus a flawed way of addressing them and coming to a solution.

Suggestions: Study or review various business frameworks such as Porter’s 5 Forces and a traditional microeconomic cost structure. In addition, read publications such as The Economist and The Wall Street Journal to become familiar with actual business problems and solutions, as well as descriptions of various industries.

Don’t over complicate things

You need not focus on all the information presented to you. While it’s not a bad thing to see potential hours’ worth of issues, as it shows you can think deeply about a problem, focusing on all of them will waste your time without getting you any closer to an answer.

Suggestion: Prioritize and focus on key information, not all the information. As soon as you have a sense of the most important factors in a case, shift your attention to those aspects. Ask questions about the core issues that you have identified.     

Ask (smart) questions

A consideration of the interviewer will be identifying how you act when faced with an ambiguous situation. Consequentially asking too many questions will portray that you don’t respond well. On the contrary, interviewers expect you to ask some questions, but they should be relevant and important to the issue at hand and your proposed solution.

Suggestion: Demonstrate leadership ability and initiative by focusing on questions that help you in connecting the information, but not that aid you in creating a complete picture. This will show that you can solve problems in a less structured environment and possess creativity. 

Communicate your thought process clearly

One of the most important parts of the interview is assessing your problem solving, analytical and critical thinking skills. To demonstrate that you possess these qualities, make sure to communicate your thought process clearly to the interviewer when coming to a solution.

Suggestion: Be thorough in walking the interviewer through your complete thought process. Explain why you come to each assumption that you do and why the questions you are asking him or her are relevant to the scenario presented.    

Don’t be afraid to think outside the box

If there were simple solutions to the problems that consultants address, then there would be no consulting industry, as businesses would be able to solve their own business problems. When businesses approach consulting firms they are looking for innovative and creative solutions.

Suggestion: In developing creative solutions, be sure to always stick to common sense and business acumen.  

Demonstrate a dedicated interest in the firm you are interviewing at

Remember that the interview is a good place for you to learn more about the firm, as well as where the firm learns more about you. Use the opportunity wisely and make keep the interview interactive so you can learn more about your interviewer and gain insight into their thought processes and daily work.

Suggestion: Be yourself and display your interest in the firm by making the interview as interactive as possible.

Above all, relax and enjoy the experience. Your interviewers are looking for the skills and traits that will genuinely lead to your success in the position—they want you to succeed. The best applicants are excited by the challenges available in the consulting field, so try to think of your case interview as an enjoyable new challenge and an opportunity to learn more about the company you’re interviewing with. Good luck!

Jason Winmill is the managing partner at Argopoint LLC and has over 20 years of management and strategy consulting experience.  Jason has advised senior executives (including general counsels) across a range of industries including healthcare, pharmaceuticals, retail, consumer products, financial services/insurance and utilities.

Jason served as the “outside architect”—assisting in the design of an outside counsel rationalization and partnering program for one of the country’s top ten largest legal divisions.   His work for this client and other in-house legal groups has resulted in a portfolio of more qualified outside counsel (as measured by a reasoned assessment of objective markers) and significantly lower costs for legal services. He worked to improve efforts involving litigation, intellectual property (patents and trademarks, among others), human resources, real estate, mergers and acquisitions, government investigations and regulatory law.  Jason’s work has been featured in publications such as the Wall Street Journal, Corporate Counsel Magazine, the ACC Docket, The American Lawyer, Inside Litigation, Purchasing Magazine and Inside Supply Management.

Jason has held positions at Bain & Co—a leading strategy consulting firm and at Goodmeasure Consulting, a leading organizational change consulting firm headed by Harvard Business School faculty, a former editor of the Harvard Business Review and leader of the Harvard Business School’s general management faculty.

Jason is an honors graduate of Harvard College.  He received an MBA from the Harvard Business School, where he was elected to lead the school’s Forum on Business Ethics.


Why the Brightest Students Need to Consider a Career in Sales

David Dvorkin is an Account Executive in the Marketing and Advertising industry. He is responsible for finding, keeping, and growing new advertisers for his company. He focuses on listening to clients and creating the right marketing campaigns that include radio, TV, online, or event sponsorships to grow his clients’ businesses. He addresses below why students need to consider a job in sales, even if they never thought about it before.

I never wanted to have a career in sales.  In college, I wanted to be an entrepreneur or a marketer, but after I worked at a start-up that ultimately floundered a year after I graduated, I was forced to look for work and eventually landed in advertising sales.  What I initially thought was a job that could pay the bills turned out to be a life-changing experience.  Needless to say, I’m happy that I took the job.  After a few years in ad sales, I realized that there are so many bright students who have the potential to have incredibly fun and rewarding careers in advertising sales, make six figures in only their second year and foster lasting relationships with C-Level Decision Makers  like CEO’s and Chief Marketing Officers.  However, most miss out on this opportunity because of three popular myths about the sales profession that exist.

Popular Myth #1: “Sales is for slick, fast-talking, pushy people.  It’s not for me.”

The only salespeople I was ever familiar with were used car salesmen, pushy retail clerks, and telemarketers who called at exactly the wrong time.  These types of sellers created a negative impression about ever pursuing a sales career.  As I started working in advertising sales, that impression changed. I realized salespeople can be empathetic, genuine, passionate, and trustworthy.  A co-worker of mine, for example, has clients that continued to buy from her for more than a decade because of how much they trusted her.  I was fortunate enough to have a great manager who taught me that, if I wanted to attain the success of my coworker, the first meeting with a client should never be about selling advertising.  It should be about listening.  He taught me to see myself as a “marketing “doctor.”  Just like a doctor listens to his patients’ symptoms before prescribing medication, I was responsible for listening to my clients’ marketing challenges and prescribing the right marketing ideas.

Popular Myth #2:  “Sales is not for people who attend good schools.  I will graduate from a great university, so I should pursue other professions like marketing or consulting to fully utilize my education.”

In sales, it helps to have a great education at a university like NYU.  If you are well versed in a broad range of subject matter, this can help you relate to many different types of people.  The brand name of NYU conveys that you are intelligent and competent, which helps you gain your clients’ trust more quickly.  However, the brand name of NYU and your academic intelligence are not enough.  Your drive, persistence, communication, and interpersonal skills have to be exceptional, and these are the most important traits for a successful sales career.  I have seen graduates from prestigious universities to obscure community colleges excel in sales because they posses these traits.  You have an advantage because your background at NYU will help you open doors, but it will ultimately be your personality that builds enduring and profitable relationships with clients.

Popular Myth #3: “Sales is risky.  I do not want to work on commission.”

Many sales jobs are commission based, which scares people.  You cannot just “show up” for a 9 to 5 and expect to get paid.  You don’t get paid based upon how many hours you work in sales.  You get paid based upon results.  Herein lies the great part about sales: you never need to ask for a raise.  If you want to earn more money, it’s up to you, not somebody else.

Sales is not for everyone.  However, if you possess the rare combination of drive, persistence, and extraordinary communication and interpersonal skills, you will ultimately succeed. You have an opportunity to make six figures in only your second year, without working crazy hours at nights and on weekends, and while having fun helping your clients.  This is a level of financial security that few other jobs can provide recent graduates.


Make sure all of your team members are registered on Room to Read’s website here: http://roomtoread.kintera.org/faf/search/searchTeamPart.asp?ievent=1089974&team=5860451

1. Click “Join the Team” in the upper right corner.

2. Set your “Campaign Goal,” which is your personal fundraising goal for the two weeks.  $1,000? $5,000? $10,000? More?  Set a goal that challenges you, and think big.

3. You will receive a follow-up email with next steps.

United Women In Business (UWIB)

After committing time and personal resources, many students hope to convert their internship into a full time offer. But where do you even begin when trying to make the most out of this experience? See below for tips from the United Women in Business on how to impress your new employer and maximize your potential.

Start off on the right foot

  • Do your homework and research the company in depth before you begin

  • Start paying attention to industry trends and news so you’re able to chat about relevant topics with your new co-workers

  • Think about your personal and professional goals for the semester and write them down

Throughout your internship

  • Connect with management to discuss how you are meeting their expectations

  • Make your goals known and keep track of your progress

  • Ask leadership for feedback of your performance

Finish Strong

  • Don’t coast – continue asking for feedback and taking on more responsibilities

  • Be visibly engaged with the office and especially during meetings

  • If interested, meet with management to discuss future full time opportunities

Please join us on Tuesday, April 15 at NYU Wasserman Center for Career Development to learn more about how to make the most out of your internship!

The United Women in Business Foundation (UWIB) and The Undergraduate Stern Women in Business (USWIB) are thrilled to present at New York University’s Wasserman Center for Career Development: ”What Your Summer Internship Can Do For You

Students invest substantial time, precious summer days, and personal resources into obtaining and participating in internships. This fun and engaging workshop is designed to enable students to get to most out of their internship experience.
Students will learn how to:
> Make an impact in three months or less at the office
> Build lasting relationships that will help them further their careers
> Transition from administrative work into skills-based learning experiences
> Avoid common “intern mistakes” and distinguish themselves as top talent

RSVP here!

Uncovering the Hidden Job Market in Real Estate

Rosemary Gonzalez attended the event “Uncovering the Hidden Job Market in Real Estate” on Tuesday, March 25th, 2014.  Rosemary is a graduate of the Gallatin School of Individualized Study, and is currently a real estate agent at Citi Habitats.  She will start her Master’s in Real Estate at NYU this fall.  Wasserman@SCPS hosted the panel to help students interested in the Real Estate industry gain insight on how to effectively search for jobs.



Panelists Ashkán Zandieh from ABS Partners Real Estate, LLC, and Brett Leonhardt from Madison Realty Capital explain the importance of expanding your skill set and networking in the Real Estate industry. Both panelists graduated with a Master’s in Real Estate from the Schack Institute of Real Estate at NYU and obtained their current positions via networking. A conversation with a professor unrelated to job searching led to an interview at ABS Partners for Ashkán where he obtained a position that hadn’t even been created yet.

The key to networking is being authentic, realistic, and personable. Never ask for a job. Instead, ask questions, have a conversation, ask for advice, get to know the individual and learn from their experiences. If they hear of job opportunities, they might just reach out to you, or refer you for positions you’d never find on monster.com, careerbuilder.com, or other job search sites. Networking is the active approach to job searching. However, most of people engage in the passive approach, which involves submitting applications online.

As the presenters mentioned, “Real world networking is an art” and “You can’t even quantify how important networking is.” When reaching out to a contact at a company of interest, keep it short. Express an interest and ask to meet for coffee or breakfast. Nobody has time to read a novel about your life and why you’d be great for the company! Remember, you’re not there to ask for a job; you’re there to learn about the person and establish a relationship. LISTEN and learn. Bring something to the table by researching the individual and the company or industry before the meeting. That way you’ll not only have better questions to ask, but you’ll look prepared and genuinely interested, which will make you more likeable and memorable when a new job becomes available.

Who should be in your professional network?

EVERYONE! They may not be able to hire you, but they will have viable information, know someone that’s hiring, or they can help make you money, especially if you work on commission!

Never dismiss anyone who might be in a lower level position. Be respectful and thankful for the time you’re given regardless of their position in the company. Reach out to people on LinkedIn for informational interviews that might become your peers. It is best to reach out to potential peers who are doing work that will be somewhat similar to what you’d be doing. If they like you, they’ll like working with you and recommend you. If you dismiss them as unimportant, when they hear about open positions, they certainly won’t be recommending you to their boss.

Reaching out to the CEO will not be as effective, because it is more than likely that the CEO of a major company will NOT have time to grab coffee with you and chat. They are constantly bombarded with emails and phone calls and meetings. Your email will go unopened.

In the real estate industry, even the plumber could help you land a great position. You might not be looking to become a plumber, but the plumber might know a developer or property manager that’s looking for an analyst, broker, architect, contractor, assistant, manager, etc. You never know where your next job might come from. Be humble and treat everyone you meet with the same respect you’d give the CEO.

Are you looking to transition into a new position or industry?

Internships can not only help get your foot in the door, but it’s also an opportunity to network. Panelist Brett Leonhardt informed us that he actually took up an internship after having worked for many years as an architect. It’s difficult to go back to being an intern after having a full-time role for many years, but sometimes you need to make sacrifices to get to where you want to be. It’s also about expanding your knowledge to position yourself for career growth.

Both Ashkán and Brett returned to school to get their Master’s in Real Estate because they “wanted to learn a different language” to be successful in their careers. If you’re looking to transition within the Real Estate industry or from a different industry, you’ll need to build up your skillset. You might understand certain concepts, but if you don’t speak the industry specific language, how will you communicate effectively?

If you’re looking for a job, or looking for a new job, get out there and network, network, network!

Next steps

Want to learn more about strategies to help you uncover the hidden job market? Join Wasserman@SCPS for a Tapping the Hidden Job Market webinar on Wednesday, April 9 at 12 pm.

Jump Start Your Freelance Career

According to Harvard Business Review, freelancers were knights from the Middle Ages who acted as “free lancers” – knights who worked for anyone who would pay them. Today, a freelance or independent worker is “a person who pursues a profession without a long-term commitment to any one employer.”


But… is freelancing right for you? The perks are enticing: wake up late, work in your pajamas, take a jog at your leisure, and dictate your schedule on your terms. Whether you do it full-time or on the side, freelance work can have its benefits. Learn from professional freelancers across a variety of industries at the upcoming Job Search for Freelance Professionals on Thursday, April 3 from 12:30 to 1:30pm here at the Wasserman Center.

Get to know a few of our featured alumni freelancers below! RSVP HERE!

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Dan Feld (Moderator)

B.A. Marketing and Sociology, NYU ‘06

Creator & Host, Prologue Profiles

Dan Feld is the creator and host of the inspirational interview podcast series, Prologue Profiles, featuring the stories of Gen Y’ers taking risks and working hard to go after their career dreams. Dan had previously left his desk job in NYC to become a school teacher in Mississippi, and failed dramatically – which led him to create Prologue Profiles. Dan (Stern ’06) now also speaks at schools to inspire students to make their own career dreams happen.


Carina Storrs

M.A. Journalism, NYU ‘09

Science and Health Writer

Carina Storrs is a freelance writer, researcher, and editor based in New York. She has written about medical technology, mental health, nutrition, sustainability, and a range of other science and health topics. Her work has appeared in Scientific American and The Scientist magazines, and on the websites of Health.com and Seleni, among other publications. Before freelancing, Carina spent two years working as a researcher and reporter for Health.c om and Health magazine. She completed her PhD in microbiology at Columbia University in 2006 and got her master’s in journalism from NYU’s Science, Health and Environmental Reporting Program in 2009. More information, and links to stories she has written, can be found at carinastorrs.com


Will Hogben

Freelance App Designer

B.A. Game Design, NYU ‘09

“I had a childhood interest in making video games which required me to learn software development.  While at NYU I began taking on small software projects as an alternative to work study.  In 2007 I began freelance iOS development working for a small shop in Brooklyn.  The demand for iOS development was explosive.  I began contracting in earnest in 2008, and grew it into a small business in 2009.

“My apps have been in The New York Times, demoed live by Martha Stewart and awarded Best in Category at the Consumer Electronics Expo. They’ve been tweeted by Zuckerberg, had #1 in Entertainment for over a week, and downloaded by more than 18 million people.

“Freelance software development is technically and personally demanding.  I hope my experiences, both good and bad, will help future freelancers get started.”

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Diane Leon-Ferdico

Assistant Adjunct Faculty in Mixed Media, NYU-SCPS

B.A. Art History, M.A. Humanities and Social Thought, NYU

Diane Leon Ferdico has been a practicing artist for the past 4 decades. Her enthusiasm for the creative process is a lifelong endeavor. She quotes, “Being an artist takes stamina and perseverance” and she lives by that motto. Diane graduated NYU with a BA in art history from SCPS with honors and her MA in Humanities and Social Thought from the Graduate School of Arts and Science. As an adjunct associate professor of arts in the School of Continuing and Professional Studies, in the McGhee degree division she has taught Collage/Mixed Media and the Fundamentals of Painting since 1995.

Her abstract work and articles has been featured in The NY Times, The Queens Courier, Ovation TV and in the US Embassy in Lima, Peru. She maintains a home base in Spain and travel is a constant influence on her work.

Diane also writes personal essays and has worked as an art editor for HerCircleezone.com. Prior experience began in 1964 as an administrative assistant in the music industry where she worked securing visas for the Beatles and Rolling Stone. Throughout her years of day jobs, art has always been the driving force in her life and something that she continues to express each day.


Thursday, April 3, 12:30-1:30pm, Wasserman Center, Presentation Room B

Featured Professionals:

Are you interested in freelancing, but not sure how to do it? Need more details on what it means to work independently? Learn more from a panel of professionals who use a variety of tools and resources to sustain freelance careers.