By: Ayeesha Kanji, NYU Wasserman Center @ SCPS Graduate Assistant
Recently, Rachel Frint from the NYU Wasserman Center @ SCPS hosted a webinar with Brittany Mullings, HR Associate at Prosek Partners on the Secrets of Landing a Job in PR & Communications. In case you missed it, here are a few strategies to breaking into this competitive field:
Your Resume & Cover Letter
· Maximum two pages, preferably one page in PDF format.
· Pay attention to formatting details (Are all bullet points aligned? Dates aligned at the margin? Consistency in spacing?) Ensure grammar is correct.
· Nix your objective at the top of your resume and outline your areas of expertise utilizing key words within the field, such as client relations, media relations, pitching and public speaking.
· Use a personalized cover letter that explains employment gaps, describes why you switched industries and parallels your experience to the job description.
You & Social Media
· Google yourself to see what positive and negative links work against you and work for you to maintain a clean and professional image. Sign-up at www.brandyourself.com to monitor your Google search results.
· On LinkedIn use a professional picture, keep your profile up-to-date and follow companies you are interested in.
· Ensure your public profile represents your professional brand between all social media you follow and subscribe to.
· Prepare three to five questions to ask in the interview which are not answered through researching and/or using the company website.
· The interview is your opportunity to begin a dialogue and talk about what is not on your resume, personalize your responses and be genuine in your tone during the interview.
· Within 24 hours send a thank-you note in either an email or as a card.
To develop your own career action plan for landing a job in public relations and communications, schedule an appointment with a NYU Wasserman Center Career Coach through NYU CareerNet.