Carmiel Dizon is an NYU Stern Management and Marketing student graduating in 2015. This summer, she’s here to share some of her thoughts about interning with PepsiCo.
Stepping onto the PepsiCo shuttle to White Plains, I feel the intensity of each heartbeat as adrenaline punches through my veins. With each reverberating ‘click’ of my shoes, all I focus on are those revolving doors, the gates toward something unknown. Dozens of people dressed in suits and casual jeans groggily shuffle to the revolving doors after a long commute. While waiting my turn to pass the shiny glass gates, my mind explodes into a symphony consisting of fears and dread- only to be followed by the mellowing clam of those doors. As the individual in front of me passes through, I clench myself in anticipation and pass on through. The first of many trials passes ushering a wave of relief and excitement until twenty curious pairs of eyes dart toward me. Nervousness grips me once more. Like any first day, the waltz of nervousness clashes with the rumba of excitement. Yet despite the conflict of emotions raging within my heart, the soothing wave of belonging sets in. Calamity dissipates as the fears subside. The image ingrained into my mind elicits an emotional comfort of something like home- a place of belonging.
After the steady routine of sipping coffee and walking through the lobby adorned with familiar logos depicting Pepsi and Tropicana, I feel less like an outsider. Four weeks later, I come to appreciate the challenges associated with marketing. Each task not only allows me to reinforce and expand my knowledge, but also allows for continuous improvement. Though my experience has been brief, my own conception of marketing practices amplifies given a unique set of opportunities. A few weeks ago I attended Dew Tour, an action sports event powered by Mountain Dew, where I witnessed the myriad of theories being implemented and redefined in practice. A soda became more than just a beverage. It brings people together through emphasizing a unique lifestyle that connects with an audience on a deeper, and more emotional level.
My experience at PepsiCo must be understood as a shift in my understanding of community. The comradery shared by employees quickly permeated into the intern sphere of culture. Not even two weeks into my internship, I felt fully immersed as a full-time member of my team. During agency calls, my manager always asks for my opinion. He values any creative input I am able to muster, which results in greater confidence of my own abilities. Feeling important and valued by management is imperative to my success. For instance, while waiting for the 4 train, I can approach a colleague and immediately feel welcomed. As the conversation delves into an exchange between weekend plans after exchanging pleasantries, I can only imagine who I was at the beginning. That fear and nervous anticipation has been replaced by the familiarity of a community- a community I am a part of. At PepsiCo, I’m treated more than an intern. I’m treated like a member of the Pepsi family. For that, I am truly grateful and definitely ready for what is yet to come. First days are always intimidating, but are nothing more than the first gate into tomorrow. A tomorrow of growth nurtured through hardship and supported by those with a single goal in mind… success.
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