Category Archives: Campus Events

Secrets to Successful Networking: Building a Personal Brand

Secrets to Successful Networking: Building a Personal Brand

By Andy C. Ng (Wasserman Peer in Career)

 During one of the city’s frigid, torrential downpours, I found myself with an old friend at The Bean in the East Village – try their dirty chai latte, you’ll become an addict, I swear. Catching up about our winter breaks at home (much needed quality time with family, food and SLEEPING), the conversation naturally led its way back to school and our professional endeavors. Both my friend and I have founded our own respective social ventures: his tackling the hunger space, mine addressing yet another facet of educational inequality. The past two years have provided an enormous wealth of business plan competitions, recruiting and partnership development, but I was anxious to pick my friend’s brain about the perpetual hot topic of “networking.” He said networking is “just being a person,” or in layman’s terms, be who you are and have a conversation.

Networking seems easy on paper: attend an organized event (like the employer presentations held at Wasserman), make a nametag, and mingle with some folks. But the pressure of making a decent first impression and possibly landing an internship or job weighs heavy on your shoulders, your rapidly sweating hands, and your sanity. Making a coherent sentence all of the sudden is more difficult than landing on the right side of a curve in your Calc class. The issue is not simply being a good speaker, but rather it comes from a lack of a polished personal brand.

Public speaking is a big passion of mine, and my knack for it lies in this understanding: say what you believe and believe what you say. As college students we all are masters of “getting by” with our words, but imagine the power in really believing and supporting what you’re dishing out. When talking about yourself, the more you understand your past experiences, dreams and working style, the more beautiful a picture you can paint for others.

Here are my simple tips for building a personal brand:

1. Build Out + Learn Your Resume

  • Chances are you already have a resume, which is great! If you don’t (and even if you do, really) visit the Wasserman Center and sit with a Career Coach. Once you’ve done that, it’s time to study the most important document of your life (at least up until now). And not just the boring logistics of how much money you saved the company or how many volunteer hours you accumulated. As Simon Sinek preaches in his TED talk, people don’t care what you did – they care about why you did it. Think about your motivations, what you learned and how it’s influenced or continues to influence you. Approaching your resume in this light will give you valuable stories and insights that you can share with others.

2. Hashtag It

  • Not literally. Can you imagine #AndyNgNYU on all my profiles? But really, I’m talking about social media (the Internet in general) and how it’s actually useful. When you type your name into Google, many things might pop up. So why not put things into your own hands and populate the search with viable, honest presentations of your interests, personal story and work? You can design, write and post to a blog (like this one!), retweet and follow news of companies you admire on Twitter, and my absolute favorite, make an extremely detailed LinkedIn profile. Keep in mind that your brand follows you and exists everywhere. The more you update and post, the more chances you create for someone to notice.

3. Make a House of (Business) Cards

  • You have nothing worthy of putting a business card? Nonsense. One, you’re a NYU student which holds value on its own already. Other items you can list are positions or titles held on campus or current internships, fellowships and even scholarships. For instance, mine says I’m a Dalai Lama Fellow and a Gates Millennium Scholar. While most people might not know what these things are, they are nonetheless good starting points for conversation and elaboration. Something else you might want to consider putting on a card is your answer to the question, what are you? Are you an entrepreneur, a coder, an engineer, actor or writer? I have several of these “careers or roles” on my card and when listed, it’s a very direct way of expressing to employers (or whomever might have my card) what my likely skillset and interests are. A plus side to a card is that it’s also easy to carry around while still being professional.

4. Dress It Up

  • Wearing your personality is a possibility, even in the world of pantsuits and overpriced ties. When I first began networking, I always wore appropriate clothes with a pop of color (POC) whether it was my socks or a bowtie. Along with a firm handshake and a cute smile, this was my way of giving an awesome first impression. If color’s not your forte, no pressure – just make sure that your personal appearance is up to par. Being “put together” does not mean being average or drab. Your well-fitted clothes and confident body language should draw you compliments from everyone in the room.

If you still need some tips, make sure to check out Wasserman’s Attire for Successful Hire event later this month on Thursday, February 12th from 5-7 p.m. 

Attire for Successful Hire, co-sponsored by Macy’s!

Thursday, February 12th 5-7pm, Seating is first come, first serve basis! 

Prizes, food, AND networking!

Don’t let the wrong outfit cost you the job! Be sure to join our Peers in Careers team and representatives from Macy’s as they offer fashion advice and showcase clothing trends that will help inspire the confidence you need to land that job or internship. You will also learn to decode terms like “business casual,” and figure out how to add variety to your professional wardrobe. You can RSVP via CareerNet.

• All attendees will be entered into a FREE raffle

• First 50 attendees will receive a Macy’s Gift Bag

• View Appropriate attire for your job search, internship, and full-time wardrobe

• Mingle with Macy’s Executives and Recruiters

• Free Food and Drinks!

Remember that networking does take practice and that the more events you attend, the more comfortable you get. And with those events you should start testing out some of these tips and see which areas of your personal brand are useful and which ones need more work. Getting out of your comfort zone always feels weird at first, but when it comes to networking, the more you know yourself and your needs, the more prepared you’ll be to brand and share that with the right people who can help out.

Andy C. Ng

Andy C. Ng is a Gates Millennium Scholar and senior studying English, Urban Education and Social Entrepreneurship. In addition to being a Peer in Career, Andy is Chair of the Greek Alliance, an Undergraduate Admissions Ambassador and member of the CAS Senior Leadership Board. Outside of NYU, Andy is involved with projects at Google, Harry’s and Venture For America, having previously worked at JPMorgan Chase and his own startup, Student to Student.

In Case You Missed It: Day In The Life at Rauxa

Did you miss Kim sharing what her day is like at Rauxa! If so, click on the image below for a recap.

Sound like a place you’d like to intern? Make sure to stop by their table at the NYU Fall Job & Internship Fair on September 4th!

Insider Tips for the NGO, NonProfit, and Government Forum

Celia Givens is a junior at NYU studying Middle Eastern Studies & Political Science senior graduating in May 2014. Here is her take on making the most of NGO, NonProfit, and Government Forum.

I’ve always been interested in working for a government organization, so I jumped at the chance to attend the NGO, Non-Profit, & Government Forum in Washington D.C. last year. Although I dreaded getting up for the bus that leaves from Wasserman at 6am, I learned a lot about specific organizations and made some amazing industry connections.

Not surprisingly, career fairs are what you make of them. If you don’t prepare ahead of time you can end up wasting your entire day sweating in a business suit. Here are some tips to make sure you make the most of the NGO, Non-Profit, & Government Forum this year:

Research the organizations beforehand

Wasserman will always post the list of organizations on NYU CareerNet before the career fair. Decide which companies you are interested in and research them online. Take notes so when you’re talking to the recruiter you can impress them with your knowledge and interest in the company.

Plan your route

Career fairs are crowded and students tend to swarm the same five tables. Look at the map of the fair before you start making rounds so you can be strategic. If one table is too crowded, come back a little later when it’s less busy so you can have a meaningful conversation. Pro tip: Talk to the companies you are dying to work for early in the day before recruiters get hungry and start thinking about lunch. Recruiters are people too, and they get tired.

Bring several copies of your resume

This is a no brainer. If you end up getting along well with a recruiter and you don’t have a resume on you, you might be blowing your chance. Print at least 10 copies, on clean, white paper. Always have them readily accessible so you don’t spend five minutes searching through your bag to hand it to an employer.

Prepare 2-3 questions about the company

Every student asks the same question: Tell me about your organization! Recruiters are used to giving students the same talking points about their company, especially if there is a long line. Instead, ask them about their internship program for paralegals or their specialization in grassroots campaign training. These are the questions that will help them remember you when you follow-up later on.

Ask for a business card and follow up

Always ask for a business card. On the back, write down several things you spoke to the recruiter about so you will remember exactly who they are later. In the next few days, (no later!) send them a follow-up email detailing who you are, what you spoke about, and what you are interested in. By including what you spoke about, the recruiter will be more likely to remember you and help you out. Even if they aren’t hiring, you can always ask for an informational interview (or phone call!) to learn more about the industry.

If you are interested in a job or internship with an NGO, Non-Profit, or Government organization come join us at the Forum in DC on December 6th. Click for more information on the fair and reserving a seat on the Wasserman bus to DC.

Insight from an Entrepreneur

If you ever thought it was too late or too risky to change your profession and follow your passions, take heart from Jeffrey Zhang and his story of starting his own company.

Jeffrey is a true New Yorker, who grew up in Westchester and graduated high school in 2004. He then attended NYU Stern School of Business where he studied finance and international business, with a minor in East Asian studies. As a graduate, he then went through a process many graduates can relate to, entering a job market that was on the downward spiral. He joined Lehman Brothers in Hong Kong as an intern but had the misfortune of interning during one of the worst economic years in history (2008 -the time of the financial crisis on Wall Street). Lehman did not hire a single person from his class of interns and analysts. He then came back to New York and worked at Oppenheimer and Company before moving to a smaller company in Darien, Connecticut doing financial consulting. That company was eventually bought by a larger corporation, and Jeffrey felt he did not match with the new corporate culture. Feeling like there was not too much potential to move forward in his new company, Jeffrey made a decision that would forever alter his future. At 26, feeling somewhat unsatisfied with his work, he quit his well-paying job in December 2012, emptied his personal savings from five years of a finance and consulting career right out of New York University, and bravely decided to start his own company.

Jeffrey always had the passion for designing. Even as early as high school, he would design clothes under the moniker “Spectre & Co.”, which fittingly is now his company’s name. The eureka moment struck him in late 2012, when he was invited to a friend’s wedding. He was frustrated at the inability to find a good quality shirt at a reasonable price. All the luxury slim fit shirts were way above $150, and while the shirts at H&M and Zara were more affordable, they were not of the same high quality or fit. That’s where he had the idea for starting his own clothing line that bridged this gap, offering consumers luxury quality slim fit shirts at a very affordable price.

Jeffrey has managed this because of the unique business model he has set up. Jeffrey ‘s shirting production takes place in a factory outside Shanghai, China, overseen by a former designer of Ascot Chang, a 60-year-old Hong Kong company that makes high-end bespoke shirts. What makes Spectre unique is its transparency; the company owns the factory, the distribution channel as well as the retail, so they are completely transparent with their prices.

The main idea here is that, by using the powerful pull of the internet, designers like Jeffrey can now bring products directly to consumers and skip all the middlemen who mark up the sale prices. This way, offering luxury products at a fraction of the price you would see at high end clothing stores.

Now at 27, Jeffrey is the head of his own shirting boutique that has sold over 900 shirts and is quickly expanding, recently becoming a “Amazon Prime Vendor”. By taking the risk of leaving his well paying job and following his passions, Jeffrey and Spectre & Co have been rewarded with a bright outlook ahead of them. Now, no one knows exactly what the future might hold, but one thing is for sure, Jeffrey is not going to let anyone write his story except himself.

Interested in learning more about start-ups? Come to the NYU Start-Up Career Expo at Stern on Thursday, November 21st at 4pm.

How To Be A Great Intern

Le-Jeune Sealey-Horsford, is a Class of 2014 student in the College of Nursing. Here, she offers some valuable advice about making the most of your internship.

Congratulations! You have landed the internship of your dreams. An internship is an amazing opportunity for personal and professional growth, a chance to learn about the company that hired you and also a chance to learn about yourself. It might even be an opportunity to discover new interests and talents.
So, you have your intern ID, you’ve bought your work attire, and everything seems to be falling into place. But there’s still anxiety looming about how to be a great intern. Here are a few tips:

Set goals and objectives – Think about what you want to achieve during the internship and steps to achieve them.
Be professional – Introduce yourself to the staff, be punctual, and have a good attitude. The saying, “your attitude determines your altitude” couldn’t be truer, so be sure to put your best foot forward.
Ask questions – Your employer wants you to ask questions so don’t be afraid to do so. Remember, the only stupid question is the one not asked!
Network – Networking can open doors for you. It’s also a way to give you a sense of direction, and find out about other opportunities for further growth.
Reflect – Keep a journal of all the great things you have done at your internship. It’s a nice keepsake, a way to evaluate your progress and will come in handy when you update your resume.
Give thanks – Be sure to thank your boss, co-workers, human resource personnel, and anyone else who has been helpful to you throughout your internship.
Update your resume – Don’t forget to update your resume with your internship experience.

For more great tips on securing and succeeding in a rewarding internship, apply to attend Internship Boot Camp on Friday, November 1st! Application Deadline, October 7th – NYU CareerNet Job ID: 899872



Learn More About Tomorrow’s Arts Professions Panel!

Meet more of our panelists for the Arts Professionals Panel (in partnership with the Tisch Office of Career Development), taking place TOMORROW, October 2 from 6 to 7:30pm at The Wasserman Center.

Jayme Gruetzmacher, AVP, Recruitment Manager, Americas joined the Human Resource Team at Christie’s in August 2010.  Jayme is responsible for full-cycle recruitment across the business with a focus on auction and business development. In addition, she provides continuous coaching, feedback and counseling to internal employees on career development and interview skills. Since joining Christie’s, she has developed a University and college campus presence in the Northeastern region and has continued to create marketing materials and use new recruiting outlets to attract exceptional talent to the business. Prior to arriving at Christie’s, Jayme was the Human Resources Staffing and Recruitment Specialist for the New York University Langone Medical Center in New York City.  Her responsibilities included working directly with hospital administrators, physicians and management to develop recruitment strategies, establish and negotiate salaries, create advertisements and oversee full cycle recruiting.  Jayme also developed and managed the annual graduate level internship program for senior leadership and was active in advising internal employees on professional development.  Jayme has also been a Senior Recruiter with Maxim Healthcare, in Tustin, California.

Jayme earned her SHRM Certificate in Human Resource Management from Pace University in New York City. She holds a Bachelor of Arts in Political Science with a Minor in Economics from San Diego State University in San Diego California. During her junior year Jayme spent a semester abroad to study at Lorenzo De’ Medici in Florence, Italy.

Learn more about opportunities at Christie’s!

Dr. Peter Thoresen enjoys a wide-ranging career as an arts administrator and advisor, music educator and performer. His diverse experience ranges from directing productions for Roundabout Opera for Kids (ROK) to serving as Business Manager to the world’s leading operatic baritone, Thomas Hampson. Thoresen’s influence on the New York arts scene can be seen in the diverse offerings of the Imani Winds Chamber Music Festival, for whom he’s served as Administrative Director for two seasons. Thoresen recently created and implemented an internship program for the Imani Winds festival, aimed at providing opportunities for students and emerging arts professionals to work alongside leaders in the chamber music field. At home in the festival atmosphere, Thoresen also serves as Managing Director and voice faculty member of Winter Harbor Music Festival in Maine. Prior to moving to New York, he served as a visiting faculty member at the Indiana University Jacobs School of Music (JSoM), where he led Project Jumpstart, an innovative career development and music entrepreneurship program. There he collaborated regularly with the Johnson Center for Entrepreneurship and Innovation (IU Kelley School of Business) and introduced regular advising services for JSoM’s 1,600 music students, and created a series of arts entrepreneurship residencies. Thoresen holds a Doctor of Music degree in voice from Indiana University and is in demand as a performer, teacher and presenter in New York and beyond.

RSVP for the  Arts Professionals Panel TODAY! (in partnership with the Tisch Office of Career Development), taking place on Wednesday, October 2 from 6 to 7:30pm at The Wasserman Center, get to know three of our featured panelists below!

Arts Professionals Panel (in partnership with the Tisch Office of Career Development)

Wednesday, October 2

6 to 7:30pm

The Wasserman Center, Presentation Room A

Take a Sneak Peek at Next Week’s Arts Professions Panel!

In preparation for our Arts Professionals Panel (in partnership with the Tisch Office of Career Development), taking place on Wednesday, October 2 from 6 to 7:30pm at The Wasserman Center, get to know three of our featured panelists below!

Jennifer Tepper is a Musical Theatre Historian and Producer. She is currently the Director of Programming for 54 Below, Broadway’s #1 concert venue. She was recently the Director of Marketing & Communications for Davenport Theatrical, with Broadway credits including Macbeth, The Performers, and Godspell. Tepper has also worked on shows including [title of show] on Broadway, the world premiere of the musical Bloodsong of Love at Ars Nova, Tony Kushner’s iHo, and Things To Ruin. She is the co-creator and writer of the Bistro Award- winning concert series, If It Only Even Runs A Minute which celebrates underappreciated musicals. In addition, Tepper is Managing Editor of The Best Plays Theater Yearbook. Her first book, The Untold Stories of Broadway, featuring stories about each Broadway theater as told by over 200 theatre professionals, will be released by Dress Circle Publishing in fall of 2013.

Evelina Iaconis graduated from NYU’s Steinhardt School of Culture, Education and Human Development in May 2013.  She received a Bachelor of Science in Media, Culture and Communication with fields of study in “Images and Screen Studies” and “Technology and Society.”  While in school, she interned at several companies such as Bonnier Corporation, Abrams Books, Disney-ABC Television Group, and Viacom.  After graduation, she was offered a job at VH1’s Production Management department.  She is currently a Production Assistant working on VH1’s in-house shows such as “40 Greatest Viral Videos”, “40 Funniest Fails” and “Best Week Ever”.  Her dream is to one day become a television/film producer.

Rachel Marder graduated from Tisch in 2008.  While in school she interned at a handful of artist management companies while also working other part time paid jobs in offices and an off-Broadway theater.  Since graduation she has worked at Def Mix, a house music management company as well as Sony/ATV Music Publishing, licensing music for commercial use.  She currently works in Business Development at Scratch Music Group, a company that focuses on the growing demand for DJs in unique and creative spaces.

RSVP for the  Arts Professionals Panel TODAY! (in partnership with the Tisch Office of Career Development), taking place on Wednesday, October 2 from 6 to 7:30pm at The Wasserman Center, get to know three of our featured panelists below!

Arts Professionals Panel (in partnership with the Tisch Office of Career Development)

Wednesday, October 2

6 to 7:30pm

The Wasserman Center, Presentation Room A

Preparing for a Career Fair

Employers are very interested in finding out about you and your career interests. They also want to share important information about their organization and available opportunities. Take advantage of this great networking opportunity. Here is how you can maximize your experience.


  • Impress employers by researching their organization beforehand. Review the list of participating employers and research organizations that interest you.

  • Prepare questions in advance about the organization and the opportunities they have available. Employers want employees who are proactive, thoughtful, and listen well. Make yourself stand out with smart questions. Don’t ask questions that could be answered simply by looking at their website.

  • Prepare your resume and bring multiple copies with you that you can offer to interested employers. Print on resume paper.

  • Dress professionally. Make a strong first impression by dressing in professional business attire. This is generally

  • Prepare a 60-90 second pitch to introduce yourself when meeting professional contacts for the first time. Greet them with a firm handshake, make good eye contact, and smile. You will make a strong first impression and help convey to the employer that you are a serious candidate. For example: “Hello. I’m Jackson Samuels, a junior in Media, Culture, and Communications. I’m looking for an internship related to marketing for next summer. I read on your web site that (name of company) has an internship program in your corporate marketing department, and I’ve done some project work that I believe gave me skills related to the internship work. I’m very interested in your program.”


NYU MLK Week: 50 Years Forward

In a speech Dr. Martin Luther King gave on NYU’s campus, he said…

“Human progress is neither automatic nor inevitable… Every step toward the goal of justice requires sacrifice, suffering, and struggle; the tireless exertions and passionate concern of dedicated individuals.”

Fifty years later, we continue to find ourselves amidst a nation and a globe struggling between social and economic disparities. This week, the university celebrates Martin Luther King and his legacy in “50 Years Forward: The Cost of a Dream Deferred”.

NYU MLK Week is organized to help you get involved with social change and social justice. Here’s some ways you can make a difference.

Attend: A Conversation w/ Rev. Al Sharpton
February 7th 2013 | 7:00 PM to 9:00 PM | Kimmel Center – Eisner and Lubin Auditorium

Listen to the critical perspectives of several guests as they present their views and ideas and engage in dialogue surrounding the costs of failing to realize the dreams that Dr. King articulated fifty years ago.

RSVP here.

MLK Week of Service

“Everybody can be great, because everybody can serve.”

Volunteering your time is a great way to give back to the community and to advocate for social change. Each day this week there are different service opportunities you can participate. Click here to learn how you can get involved.


“We are now faced with the fact that tomorrow is today. We are confronted with the fierce urgency of now. In this unfolding conundrum of life and history, there is such a thing as being too late. This is no time for apathy or complacency. This is a time for vigorous and positive action.”

  • Government & NonProfit
    • Join the Government & Non-profit Career Fair
      Friday, February 22nd 2013 | 10:00 AM – 3:00 PM | Georgetown University
    • Give a Year, Change the World: Apply to City Year, Deadline Feb 15th.
    • Promote Peace and Friendship: Apply to the Peace Corp, Deadline Feb 28th
  • Public Service
    • Join the Women’s Foreign Policy Group Mentoring Fair
      Wednesday, February 20th, 2013 | 6:00 PM to 9:00 PM | Kimmel, 4th Floor
      Free for NYU Students. Limited spaces are available. RSVP required at on or after January 30, 2013


Get inspired and continue the dream for social justice with the help of these resources:

“We are caught in an inescapable network of mutuality, tied in a single garment of destiny.” – Dr. Martin Luther King, Jr.

Forget getting moves like Jagger – Try creating a movement like Dr. King!

February 6 – 11, 2012 at NYU is “MLK Week.”  A lot of people have asked what’s the significance of this week and how does this apply to me?  On February 10, 1961, the Reverend Dr. Martin Luther King, Jr. delivered a speech right here at NYU.  Dr. King’s speech entitled, “The Future of Integration,” advocated for civil rights and nonviolent protest for social change and in honor of that message, NYU has created a calendar of programs and events that highlight the speech.
Here at Wasserman we want you to explore ways that you can combine an interest in public service with your ultimate career goals.  Organizations like City Year, Peace CorpsGay and Lesbian Alliance Against Defamation (GLAAD), Brennan Center for Justice and many others provide you with an opportunity to work toward social change in local and global communities.  Pursuing a career that doesn’t have a social justice focus doesn’t mean you can’t have an impact on the world around you.  There are hundreds of volunteer opportunities at NYU that honor Dr. King’s mission of equality, it’s all a matter of finding the time and the right fit.

“EVERYBODY CAN BE GREAT, because everybody can serve.” – Dr. Martin Luther King, Jr.