Category Archives: Industry Events

A Wasserman Career Ambassador’s Top Tips for Networking at Exploring a Legal Career

Isaro Carter is a junior studying Applied Psychology in Steinhardt—but she wants to be an entertainment lawyer! She has a passion for rap music, cartoons, and really good food. When she isn’t working with the Wasserman Career Ambassadors, she can be found at your nearest gym or in Bobst studying. This semester Isaro is on the Freshman & Sophomore Engagement team with her fellow Wasserman Career Ambassadors, as she hopes to help more underclassman get better acquainted with Wasserman.

On Tuesday, October 27th from 5:30-7pm, the Wasserman Center is hosting Exploring a Legal Career in collaboration with the Preprofessional Office at CAS. There will be five attorneys present to speak with students in a roundtable discussion about the law, law school, practicing law, and careers in law.  Now that you know what the event will entail, do you know how to get the most out of it? Here are some tips to help you do just that!

  1. Be professional – If you do nothing else, make sure you maintain a professional demeanor—you want to make a good impression!
  2. Do your research Knowing as much as you can about the kind of law area you are interested in, the law school you want to go to, etc. will help you to formulate better questions, and you’ll stand out that much more.
  3. Make sure your elevator pitch* is tight – For more reasons than one, your elevator pitch will come in handy; for this particular event, it’ll make you look very professional and seem like a no-nonsense kind of student.
  4. If someone really speaks to you, ask for/take their business card – This one is a no-brainer. This will allow you to keep in contact with them.
  5. Send a follow-up email – For this one, you have to gauge the appropriateness of sending an email—if you find that you made a genuine connection and would like to learn more by speaking further with this individual, reach out with a follow up email because it’s a simple gesture that can go a long way.

*Bonus: The Elevator Pitch – It isn’t only used for meeting people in elevators! When networking, you really only have a couple of seconds to hook people and give them a general sense of who you are and to make a lasting impression, so having a quick, concise pitch ready to go will always come in handy.  When constructing your pitch be sure that it answers these questions:

  • Who are you?
  • Where do you go to school?
  • What do you do?
  • What are you interested in doing?
  • What can you offer?

Having all of these elements can give people a quick snapshot of who you are and what they can help you with (if they are so inclined) or to whom they can refer you. Getting this down will make you look like a power player, even if you’re only an undergrad—remember, you always want to make a good impression!

Now that you’ve read all of these tips, you should be in good shape to maximize your opportunities at the Exploring a Legal Career event.  You won’t want to miss it!

Exploring a Legal Career will take place on Tuesday, October 27, 5:30-7:00 PM at The Wasserman Center, Presentation Room A.  It’s being sponsored by The Stern Business & Law Association and the NYU Opportunities Program.  Whether you’re sure a career in law is for you, or you’re just curious about the field, join the event for round-table conversations and networking!  It’s open to all majors.  RSVP here!

My Journey Into Ad Tech

Interview with Aleks Navratil, Data Scientist, Collective, Inc.

 Aleks Navratil is recent graduate who has worked in ad tech for his entire professional career. He is an avid alpine skier, and grower of excellent mustaches. He survives almost entirely on spicy Thai food and croissants. When he’s not writing code at Collective’s worldwide HQ in midtown, he can be found getting his dunk on at the 21st street basketball courts or knee-deep in literary fiction at the New York Public Library.

 1.     What did you study in school?

I was an undergraduate double major in Engineering and Applied Mathematics, and my graduate degree is in Mechanical Engineering.

2. But you’re a Data Scientist at Collective…how are those degrees related to what you do?

Computationally, the toolchains and techniques are very similar. During my graduate research, my title happened to be “mechanical engineer,” but I was doing something very close to data science. I worked in an aerospace technology lab, researching things like the friction and wear of aerospace materials. The computational tools used in that research turned out to be the best tools for working with large-scale data, which is what I do here. The only difference is that instead of an aerospace application, it’s advertising. The mathematics doesn’t know what it’s being applied to. It’s the same whether we’re counting ad impressions or turbojet compressor revolutions.

 3. What was your original plan for your career?

Throughout school I had a lot of internships and worked on projects for widely different industries, but I still didn’t have a set plan for my future. I figured the best thing to do was to talk to a lot of smart people who were excited about what they did, and who were having a good time while doing it. I wanted to be where they were. And the more I spoke with people, the more I realized I was actually a Computational Scientist, not a Mechanical Engineer.

 4. What made you want to get into Advertising?

Basic research is a long-cycle business, and I’m better suited by temperament for applied work, perhaps development instead of research. Had I stuck with University research, my work wouldn’t have come to fruition for 20-30 years. I knew that in advertising, my work would affect the business in real time. And for someone who has spent most of his life tinkering with machines, it’s a refreshing change to participate in our cultural narrative. Advertising is everywhere and shapes our lives in so many ways; it’s been very interesting to see that process from the inside.

 5. What made you join Collective?

Collective was recruiting on campus, and they invited me to come in, meet the team, and see what their technology and culture were like. It was a great experience from square one. I realized pretty quickly that the tech org was filled with smart people who had rigorous technical backgrounds. People were (and are!)  very excited about their work and about delivering real results. It had the laid-back, fun culture I was looking for. I could tell they would provide me with the computational and intellectual support I’d need to be successful. But the thing that sold me the most was actually more philosophical than technical. Collective’s tech org had a very particular design code. There was a sense of craftsmanship that pervaded the systems they’d built. They paid close attention to detail to ensure balance and simplicity in their design. It’s a real pleasure to work in an environment where everyone walks in the door knowing there’s as much art as there is science in any design problem.

 6. What advice do you have for students looking to join Collective?

The most important thing is to be able to view the current state of your project, as a starting point for a process of improvement. You should come with a positive outlook and be results oriented. Always work to increase your productivity. Most problems don’t come neatly packaged so you’ll need to be relentlessly resourceful to work through them. Be comfortable with creative control of your work as there’s no Big Brother managing everything you do. And be ready to have fun! We work diligently but enjoy ourselves while doing it.

Interested in learning more?

Check out more information about Collective  and Alex Navratil.

10 Tips for Breaking into Brand Management & Strategy

On Tuesday, September 9th the Wasserman Center at the School of Professional Studies and the NYU Integrated Marketing Association hosted a career panel, “Breaking Into Brand Management & Strategy”. In case you missed it, we highlighted the 10 tips shared by panelists.

Panelists:

Amber Greviskes, SVP Professional and Enterprise Solutions, Qnary

Michelle Corbett, Manager, Talent Acquisition- Global Marketing, L’Oreal USA

Angie Chahin, Former Intern at Twitter and NYU School of Professional Studies student

1)    Begin to focus on the interest you aspire to and build a professional network of contacts. Panelists suggested that students always write down speaker names and follow up with them to show genuine interest in the field.

2)    Don’t forget about your professors. Leverage school presentations, classes, and events. NYU is here to help and professors have built careers in their industries over many years. Build relationships with your professors and use their office hours to learn more about breaking into their fields of expertise.

3)    Find an internship by presenting hidden competencies. Michelle shared that many companies, including L’Oreal, do not look for specific majors or experiences but rather hidden competencies such as curiosity and entrepreneurial spirit. Showing that no task is too big or small and that you’re not afraid of taking on different roles helps you stand out from other applicants.

4)    To land a brand management position, Amber recommended students show hands-on capabilities through course project work. Angie added that during interviews, she would highlight cases and projects she worked on in school and their impact.

5)    Michelle also suggested researching companies to gain a better understanding of specific departments dedicated to brand management and marketing. Read job descriptions to understand a company’s unique language. It will make searching and interviewing much easier to both the recruiter and yourself.

6)    Understand the differences between brand strategy and brand management.  Michelle explained how this depends on the life cycle of the product. Brand strategy is a long-term process that goes from initial concept to actual production; whereas brand management is the day-to-day life of the product. Rather than changing the product brand management can adapt to how it’s introduced to the market.

7)    Be creative. Angie learned during her Twitter internship experience that one must come up with innovative ideas for their client brands. Meet with your team, always do your research, and be in the know of what’s happening in the industry. 

8)    Always communicate clearly. Amber believes every conversation is an opportunity to sell yourself and your background. Always have a 30-minute elevator pitch ready. 

9)    For international students, make global background and experiences an advantage. Be open to a wide range of different opportunities and showcase language and cultural skills.

10) Michelle believes you can make an impression on your resume regardless of prior experience in brand management. In order to do so, ensure the employer understands your interest and that you’re highlighting the most relevant examples of the different things you’ve done. Take advantage of the cover letter to explain how and why you are interested in brand management and strategy and why you want to work for that specific company. Career changers should always emphasize their volunteer experiences in the field as well as leadership roles in school.

Don’t miss out on events like this! Sign up for the Wasserman Student e-newsletter By clicking here!

Breaking into Baseball—Lessons Learned from Mark Smith at the Oakland A’s

By Jeannie Liakaris, Director, Wasserman Center for Career Development@SCPS

The Tisch Center for Hospitality, Tourism, and Sports Management and the Wasserman Center for Career Development@SCPS co-sponsored a workshop on “Breaking Into Baseball” hosted by Mark Smith of the Oakland A’s. Here is what he had to share.

First and foremost, there is no magical path to break into baseball. Mark himself started as an aerospace engineering student, entered into the Air Force for 8 years, and parlayed his passion for sports photography to break into baseball starting as a volunteer with the Utah Grizzlies and Ogden Raptors.

Here are his top tips:

1. You have to start somewhere, begin with your passions, interests and show it with a portfolio of those passions.

2. Become a “professional” ditch the “fan hat”; having an intricate understanding of the game, operations, skillsets and experiences in the industry will certainly help you in your journey, but don’t get caught rooting for the wrong team.

There are two arms to baseball, the “business side” which includes Legal, Accounting, PR, Marketing, Finance and so forth, and “player operations” which include Baseball Operations, Scouting and Player Development. Learn and understand the difference of each area. In addition to team jobs there are numerous ancillary companies that teams use for various functions throughout the season. Baseball America Directory, Baseball America Magazine, and Sports Business Journals are good publications that showcase the companies involved with sports teams.

3. Be aware of the various job categories that exist, such as: Administrative Services, Broadcast Media & Journalism, Communication, Executive “C” Level Management & Athletic Administration, Facility Operations, Information Technology, Marketing Management & Product Development, Professional Services, Retail & Supply Chain Management, Selling & Sales Management. Know the areas that you are targeting, as well as your value add for your specific areas of interest.

4. Be open to gaining experience in various market segments that are transferable, such as: Amateur Athletics & Governing Bodies, Corporate Arena/Sports Marketing Suppliers, Facilities/Live Events/Leisure, Health & Fitness, Sporting Goods Brands/Consumer, Strategic Alliance Groups and Teams & Professional Leagues.

5. Have a plan. Develop daily, weekly, monthly and yearly plans that are strategic and thoughtful in your approach to break into baseball. Mark recommended that students talk to at least 80 people in the industry to get a clear understanding of the roles and expectations that will be expected of you. He planned his exit strategy from the Air Force for a few years until he made his transition, and continuously refined his plan.

6. Foster and grow your network. Begin with friends, colleagues, professors and the NYU community to share personal and professional updates. It is never about “a job” but rather combine your skill set and experience into what you
are exploring next. Think about ways to provide value to your network before asking them for something (i.e. an introduction). Also, never let your relationships dwindle; keep them up as you move throughout your career.

7. Know the tools that are needed to be successful in your area of interest. For example, if you’re into Baseball Operations understanding the various topics in the industry is KEY; therefore reading FanGraphs,Journal of Quantitative
Analysis, Baseball America, and Baseball Prospectus in Sports is a must!

8. Be strategic with your resume. Put in metrics and accomplishments and be specific with your objective/profile.

9. Have a plan A, B, C, and D, and remember that you are never asking for a job, it is about having quality conversations about industry, trends, best practices in your field/discipline that will keep you top of mind with your network.

To learn more, follow Mark on Twitter @MarkASmith6, connect with him on LinkedIn, or email marka.smith6@gmail.com.

As an NYU student you have a vast amount of resources available to you to help plan your own personal career action plans. To get started, or help refine your strategy, schedule a career coaching appointment with the NYU Wasserman Center, NYU Wasserman Center@SCPS, and/or the NYU Tisch Center team to hone your approach. As we like to say, leverage all the resources
available to you!

Why the Brightest Students Need to Consider a Career in Sales

David Dvorkin is an Account Executive in the Marketing and Advertising industry. He is responsible for finding, keeping, and growing new advertisers for his company. He focuses on listening to clients and creating the right marketing campaigns that include radio, TV, online, or event sponsorships to grow his clients’ businesses. He addresses below why students need to consider a job in sales, even if they never thought about it before.

I never wanted to have a career in sales.  In college, I wanted to be an entrepreneur or a marketer, but after I worked at a start-up that ultimately floundered a year after I graduated, I was forced to look for work and eventually landed in advertising sales.  What I initially thought was a job that could pay the bills turned out to be a life-changing experience.  Needless to say, I’m happy that I took the job.  After a few years in ad sales, I realized that there are so many bright students who have the potential to have incredibly fun and rewarding careers in advertising sales, make six figures in only their second year and foster lasting relationships with C-Level Decision Makers  like CEO’s and Chief Marketing Officers.  However, most miss out on this opportunity because of three popular myths about the sales profession that exist.

Popular Myth #1: “Sales is for slick, fast-talking, pushy people.  It’s not for me.”

The only salespeople I was ever familiar with were used car salesmen, pushy retail clerks, and telemarketers who called at exactly the wrong time.  These types of sellers created a negative impression about ever pursuing a sales career.  As I started working in advertising sales, that impression changed. I realized salespeople can be empathetic, genuine, passionate, and trustworthy.  A co-worker of mine, for example, has clients that continued to buy from her for more than a decade because of how much they trusted her.  I was fortunate enough to have a great manager who taught me that, if I wanted to attain the success of my coworker, the first meeting with a client should never be about selling advertising.  It should be about listening.  He taught me to see myself as a “marketing “doctor.”  Just like a doctor listens to his patients’ symptoms before prescribing medication, I was responsible for listening to my clients’ marketing challenges and prescribing the right marketing ideas.

Popular Myth #2:  “Sales is not for people who attend good schools.  I will graduate from a great university, so I should pursue other professions like marketing or consulting to fully utilize my education.”

In sales, it helps to have a great education at a university like NYU.  If you are well versed in a broad range of subject matter, this can help you relate to many different types of people.  The brand name of NYU conveys that you are intelligent and competent, which helps you gain your clients’ trust more quickly.  However, the brand name of NYU and your academic intelligence are not enough.  Your drive, persistence, communication, and interpersonal skills have to be exceptional, and these are the most important traits for a successful sales career.  I have seen graduates from prestigious universities to obscure community colleges excel in sales because they posses these traits.  You have an advantage because your background at NYU will help you open doors, but it will ultimately be your personality that builds enduring and profitable relationships with clients.

Popular Myth #3: “Sales is risky.  I do not want to work on commission.”

Many sales jobs are commission based, which scares people.  You cannot just “show up” for a 9 to 5 and expect to get paid.  You don’t get paid based upon how many hours you work in sales.  You get paid based upon results.  Herein lies the great part about sales: you never need to ask for a raise.  If you want to earn more money, it’s up to you, not somebody else.

Sales is not for everyone.  However, if you possess the rare combination of drive, persistence, and extraordinary communication and interpersonal skills, you will ultimately succeed. You have an opportunity to make six figures in only your second year, without working crazy hours at nights and on weekends, and while having fun helping your clients.  This is a level of financial security that few other jobs can provide recent graduates.

TO REGISTER:

Make sure all of your team members are registered on Room to Read’s website here: http://roomtoread.kintera.org/faf/search/searchTeamPart.asp?ievent=1089974&team=5860451

1. Click “Join the Team” in the upper right corner.

2. Set your “Campaign Goal,” which is your personal fundraising goal for the two weeks.  $1,000? $5,000? $10,000? More?  Set a goal that challenges you, and think big.

3. You will receive a follow-up email with next steps.

What’s Next? Finance: Beyond Investment Banking

Curious about careers outside the scope of traditional investment banking opportunities? Come to Wasserman this Friday, February 28th at 12:30pm. Panelists will share their insight into different career paths within finance. Through this event, you will learn how to jumpstart your career, prep for interviews in the industry, and how to effectively network your way to success.

Speakers will be on hand from the following organizations:




RSVP today through CareerNet!

Dinner Interviews: How to Prepare + Our Dining for Success Spring Events

Employers are more frequently holding interviews over a meal or coffee, and the added factor of food and drink can make your interview day seem more daunting. However, if you take the time to prepare, you’ll find that the interview can be tackled – maybe even enjoyed! The best way to practice is by attending Dining For Success. This will give you real experience dining with employers while keeping up a conversation and keeping track of all those forks. Before any dining interview, there are a few things you can do to make sure you’re comfortable and prepared when you take your table.

1. Review the Menu

In the age of Yelp, we know that you never pick up coffee without studying the shop’s reviews and tips, and this should be no different. Especially if you have special dietary restrictions, taking time to review the menu a day or two in advance will allow you to spend more time face to face with the employer during the interview. If you have very specific dietary needs, call the restaurant ahead of time to ask questions about the dishes you are considering. You always want to be sure to choose a mid-priced entrée, and be prepared with an appetizer or dessert choice you’d enjoy if the employer decides to order these courses. This is also a chance to see the atmosphere of the restaurant and decide whether or not you also need to spend time studying the navigation of formal place settings.

2. Choose your Wardrobe

Interviews over food or drinks often last longer than a traditional interview, so you want to keep this in mind when choosing what to wear. As always, you want to consider the dress code of the company and then dress one step above that. Avoid wearing clothes that will get in the way while you are eating – leave long flowing sleeves in the closet for this one. Choose an outfit that will allow you to sit comfortably and move your arms to eat and to pass items to your tablemates. If you have long hair, style it in a way so that it stays out of your face (and your soup).

3. Read the News

You can expect more small talk at a dining interview than you would during a traditional interview. The employer wants to get to know you and understand if you will fit in with the culture and environment of the company. To be sure you can participate in the conversation, review the company news, industry news, and current events before the interview. You don’t have to be an expert on every topic, but making sure you can contribute a little to the topic on industry trends and to the topic on the latest big news story will make you more at ease.

4. Plan for Comfort

Even though you are sitting down to eat with the employer, the focus is not on the food. If you tend to eat a lot, consider having a small snack before you go so that you’re not ravenous and distracted from the conversation. Likewise, if you get very thirsty, have a tall glass of water before the meal so you don’t miss out on key points while you’re flagging down the waiter for your third refill. Definitely eat and enjoy your food, but don’t let your hunger be a distraction from the true task at hand: landing that job.

Want more practice, come to one of our upcoming industry-focused Dining for Success dinners.   In-person registration at NYU Wasserman required.  More details available via NYU CareerNet.

10 Tips to Prepare for NYU Wasserman Industry Expos

Shauna Sexsmith, a Public Relations & Corporate Communication graduate student and Wasserman@SCPS Program Assistant, offers some advice about preparing for the upcoming Industry Expos at the NYU Wasserman Center.

  1. Define your goals – What are you looking to achieve from attending the industry expos? You should define specific and measurable objectives (Example: I want to speak to companies).

  2. Know what field you want to work in – Not knowing the exact job you want is fine, but understanding and knowing your field of interest will help you make genuine connections with employers at Industry Expos.

  3. Be open – Do not rule out an employer because of the industry it represents. For example, a non-profit organization may have opportunities in marketing or public relations in addition to fundraising and research.

  4. Create a plan – Know the employers that will be attending and do your research. Determine which ones you would like to target and know the basics of the company: what they do, where they are located, and types of available positions. Employer information will be posted in NYU CareerNet (Events Tab > Career Fairs) about one week before each Industry Expo.

  5. Prepare your resume – Ensure your resume is updated and error-free. Have it reviewed during walk-in hours at the NYU Wasserman Center. Bring several copies of your resume to the Industry Expos and also consider creating business cards to leave with an employer. NYU students can get business cards made at NYU Copy Central for a small fee.

  6. Craft your “pitch” – Your pitch should not sound like a telephone solicitor reading a script; instead you want to sound like you thought about why you are there. Prepare a 30-60 second pitch to introduce yourself to employers. Be specific, but keep it simple, clean and concise.

For example,

“Hello. I’m Shauna Sexsmith, and I am completing master’s degree in Public Relations at NYU. I’m looking for an internship related to public relations and strategic communications for this summer. I have four years of experience within corporate, non-profit, and higher education communication and I’m very interested in your company because of X,Y, & Z….I was wondering if you could tell me a bit more about the application process for your summer internship program?”

  1. Draft questions in advance – Companies want employees who are proactive and listen well. Make yourself stand out with smart questions. For example, “What is your company culture like? Why did you start working for [company name]? What advice do you have for a student who wants to work at [company name]?”

  2. Dress professionally – You should wear business professional attire in a neutral color (black, navy, or gray) to an Industry Expo. If you don’t have a suit or are planning to work in a more creative, less formal field, you can opt for something less formal, but research ahead of time and ask a Wasserman Center Career Coach what would be most appropriate.

  3. Set the right expectations – An Industry Expo is a networking and job searching opportunity. It is a chance to get face-to-face time with an employer and really leave your mark. This is your opportunity to learn about possible companies, speak with experts who can become part of your professional network, and a means to exercise your networking abilities.

  4. Follow up – Make sure you follow up after the event by sending an email to the employers you met to remind them of your conversation and interest in their roles. Always remember to connect with recruiters via LinkedIn and any other professional social networking sites they may have mentioned/have listed on their business card.

*Updated with 2015 Spring Industry Expo Information
Register for the Spring 2015 Wasserman Industry Expos in NYU CareerNet:

Arts, Entertainment, & Sports Expo | Wasserman Center
February 9th
 from 4:00 to 6:00pm

Hospitality & Tourism Expo  | Wasserman Center
February 23rd from 4:00 to 6:00pm 

Education, Health, International Affairs, & Non Profit Expo | Wasserman Center
February 24th from 4:00 to 6:00pm

Advertising, PR, & Communications Expo | Wasserman Center
March 10th from 4:00 to 6:00pm

Real Estate & Construction Management  Expo | Wasserman Center
March 25th from 4:00 to 6:00pm 

Start-up Expo  | Brooklyn
April 2nd from 4:00 to 6:00pm

 

 

What’s Next? Social Sciences

Looking to identify career and academic options with your Social Science degree? Professionals from a variety of industries who studied Psychology, Sociology, and Anthropology will talk about their own career paths and how they successfully segued into their area of interest. Scholars in the field will also discuss their academic trajectories. A networking reception will follow the panel.

Panelists include employees from:

Please RSVP through CareerNet. The event takes place at the Wasserman Center, Presentation Room A at 5:00pm on Tuesday, February 25th. We hope to see you there!

 

In Case You Missed It: Day in the Life of a Real Estate and Tech Associate

Did you miss @AZandieh‘s day at ABS Partners Real Estate, LLC? If so, click on the logo below for a recap.

Interested in learning more about tech related or real estate start-ups? Come to the NYU Start-Up Career Expo at Stern on Thursday, November 21st at 4pm.