Category Archives: Industry Events

Day In The Life @bContext

Did you miss Lisa’s day as a Director of Business Development at a tech start-up? If so, click on the logo below for a recap.

Interested in learning more about start-ups? Come to the NYU Start-Up Career Expo at Stern on Thursday, November 21st at 4pm.

How job seekers can create a unique advantage through online entrepreneurship

Matthew Capala (@SearchDecoder) is the Head of Search at Profero, a leading global digital ad agency, Adjunct Professor at NYU, where he teaches a graduate course on search marketing, and the Founder of, and Author of ‘Away with the Average.’ Matthew lives in Brooklyn, NY, and obtained his MBA from Baruch College.

More and more students I speak with are gaining the realization that, particularly in current economy, the world does not owe them a rewarding job upon graduation, regardless of their schooling.

Job seekers in this day and age need to enter the workforce prepared to succeed on their merits, and demonstrate ‘their extra.’ If you want to get ahead of the pack, you need have a plan and execute it.

The secret is in online entrepreneurship and building relationships with others. The two go together.

I discovered it early in life. I lived in Poland until the age of 24. I moved to New York 10 years ago where I have led several lives: construction worker, scaffold operator, waiter, office manager, digital marketer, trainer, professional speaker, professor, and executive. In that order.

Online entrepreneurship enabled me to create opportunities that I would not have had otherwise

Below is an excerpt from my free e-book on personal branding:  Away with the Average: How Online Entrepreneurship Creates a Unique Advantage for Job Seekers.

When I was in business school I read the World is Flat, by Thomas Friedman. The title is a metaphor for the post-Internet world viewed as a level playing field, where everyone has an equal opportunity. It also alludes to the shift in skills and approach required for companies and individuals to compete. The book was my game-changer.

Almost a decade later, Thomas Friedman continues to challenge the way we think about America’s workforce, education, and business. In his recent thought-provoking piece in the New York Times, the Average is Over, he wrote:

A membership in a student association and two Summer internships used to be enough for college students to find work after graduation. Today, that’s average.

A one-page resume is no longer enough to get an interview either. Today recruiters search your name in Google to learn more about you. That is your zero moment of truth.

In order to stand out in the pile of job applications that recruiters receive every day, you need to find your extra.

It is helpful to have a roadmap. I don’t proclaim to be an expert on this subject, certainly no Mr. Friedman, but here’s what has worked for me…

Demonstrate online entrepreneurship

Businesses that are hiring today have transformed their organizational models, removing layers of hierarchy in favor of flatter structures. As an employee, you are expected to fit in and add value on day one. It’s actually best to consider yourself something more than an employee; you should assume ownership.

Prior to the shifts caused by the digitalization of business that Mr. Friedman talks about, entrepreneurs faced high barriers to entry. Not anymore. Putting up a website on WordPress is free. All you need is a domain name and hosting. GoDaddy is one of the favorites because they have great customer service.

Become a Blogger

Blogging has helped me move up in the world.  ‘Blogging is good for your career. A well-executed blog sets you apart as an expert in your field’ says Penelope Trunk, author of a bestselling career advice book, The New American Dream: A Blueprint for a New Path to Success.

If you are a beginner and don’t know where to start, read Crush It by Gary Vaynerchuk. I started here as well. I recommend WordPress as a blogging platform because it has a lot of free social media plug-ins that will make your blog stand out.

Brand yourself on LinkedIn

Let’s be clear about something. Your mere presence on Linkedin is not an extra. It is average.

You should be very serious about how your Linkedin profile looks. What are your extras? How many connections do you have? How many people have endorsed you for skills or recommended you? Do you have a professional photo? How many Linkedin groups are you an active member of? Do you share insightful content?

Become your own curator of information

Content curation is about sorting through content on the web and presenting it in a meaningful way around a specific theme. That’s not rocket science.

Social media provides great tools for you to express your creativity. And the best way to generate following and gain authority is to curate and share great content.

Higher education plays an important role in fostering online entrepreneurship. At the NYU School of Professional Continuing Studies, graduate students in the Integrated Marketing Program take a proactive approach. In 2012, we founded the Inbound Marketing Clinic to equip students with the tools to get ahead of the pack.

Want to become an entrepreneur? Come to the NYU Start-Up Career Expo at Stern on Thursday, November 21st at 4pm.

Insight from an Entrepreneur

If you ever thought it was too late or too risky to change your profession and follow your passions, take heart from Jeffrey Zhang and his story of starting his own company.

Jeffrey is a true New Yorker, who grew up in Westchester and graduated high school in 2004. He then attended NYU Stern School of Business where he studied finance and international business, with a minor in East Asian studies. As a graduate, he then went through a process many graduates can relate to, entering a job market that was on the downward spiral. He joined Lehman Brothers in Hong Kong as an intern but had the misfortune of interning during one of the worst economic years in history (2008 -the time of the financial crisis on Wall Street). Lehman did not hire a single person from his class of interns and analysts. He then came back to New York and worked at Oppenheimer and Company before moving to a smaller company in Darien, Connecticut doing financial consulting. That company was eventually bought by a larger corporation, and Jeffrey felt he did not match with the new corporate culture. Feeling like there was not too much potential to move forward in his new company, Jeffrey made a decision that would forever alter his future. At 26, feeling somewhat unsatisfied with his work, he quit his well-paying job in December 2012, emptied his personal savings from five years of a finance and consulting career right out of New York University, and bravely decided to start his own company.

Jeffrey always had the passion for designing. Even as early as high school, he would design clothes under the moniker “Spectre & Co.”, which fittingly is now his company’s name. The eureka moment struck him in late 2012, when he was invited to a friend’s wedding. He was frustrated at the inability to find a good quality shirt at a reasonable price. All the luxury slim fit shirts were way above $150, and while the shirts at H&M and Zara were more affordable, they were not of the same high quality or fit. That’s where he had the idea for starting his own clothing line that bridged this gap, offering consumers luxury quality slim fit shirts at a very affordable price.

Jeffrey has managed this because of the unique business model he has set up. Jeffrey ‘s shirting production takes place in a factory outside Shanghai, China, overseen by a former designer of Ascot Chang, a 60-year-old Hong Kong company that makes high-end bespoke shirts. What makes Spectre unique is its transparency; the company owns the factory, the distribution channel as well as the retail, so they are completely transparent with their prices.

The main idea here is that, by using the powerful pull of the internet, designers like Jeffrey can now bring products directly to consumers and skip all the middlemen who mark up the sale prices. This way, offering luxury products at a fraction of the price you would see at high end clothing stores.

Now at 27, Jeffrey is the head of his own shirting boutique that has sold over 900 shirts and is quickly expanding, recently becoming a “Amazon Prime Vendor”. By taking the risk of leaving his well paying job and following his passions, Jeffrey and Spectre & Co have been rewarded with a bright outlook ahead of them. Now, no one knows exactly what the future might hold, but one thing is for sure, Jeffrey is not going to let anyone write his story except himself.

Interested in learning more about start-ups? Come to the NYU Start-Up Career Expo at Stern on Thursday, November 21st at 4pm.

Public Health Fair Next Week

2013 Public Health Fair

Interested in a career in Public Health or just curious to find out more about what the industry has to offer? If so, then the 2013 Public Health Career Fair on Friday, November 8th, is the place for you. From 3:00pm-6:00pm, at the Wasserman Center, students and alumni will have the opportunity to interact and network with a variety of representatives in the public health field and learn about current internship/practicum and employment opportunities.  Here are all the necessary details!

PREPARE with an Info. Session: How to Make the Most out of a Public Health Career Fair | Friday, November 1, 2013 | 5:30-6:30pm | 41 East 11th Street, Room 741

PARTICIPATING ORGANIZATIONS: For a complete list, go to:


QUESTIONS: Please refer any questions to or 212.998.4730

Event sponsored the NYU Global Institute of Public Health, the NYU Robert F. Wagner Graduate School of Public Service, and the NYU Wasserman Center for Career Development.

What’s Next? Economics Recap

Did you miss the What’s Next? Economics panel on October 9th? If so, Indra Kar (CAS, 2015) was there to recap. Take a few minutes below to relive the event, and also don’t forget to come out to our What’s Next? Entrepreneurship Event, this Wednesday evening at 5:30pm!

As a junior majoring in Economics, I was interested to see what the panelists had to offer. It was a very informative program that was organized by Wasserman, and I was happy to see a large turnout amongst my peers. There were three key takeaways from the seminar:

Hard Skills are Valuable:

Economics majors at NYU develop a large set of “hard skills” which are essentially knowledge that you learn in the classroom. These include the quantitative skills that students develop in classes such as Statistics, Math for Economics, and Econometrics. Kasia Janczura, the Director of Academic Policy with the NYC Department of Education, specifically referred to these classes and stated how they enhance your analytical abilities. And analytical skills are of very high value.

In addition, both Paul Kontonis, a Partner at Centridium Media, and Mario Malave, an Analyst at Morgan Stanley, emphasized the fact that Economics majors develop an understanding of behavior. This knowledge can be applied in the real world to interpret how certain markets respond and understand data that elucidates consumer behavior. Mario specifically stated how his classes helped him think about the interactions between “big and small”—essentially, seeing things from a broader perspective.

Develop Skills through Internships:

An important thing to remember as an Economics major is that you aren’t necessarily going to learn about particular industries from your classes. Compared to students in Stern, Economics students in CAS don’t gain the same breadth of knowledge in financial markets, equity research, investment banking, and the like. However, Paul stressed that CAS students can still apply what they’ve learned in Economics classes to a particular industry. You won’t necessarily know specifics about the industry at first, but you have the skills that you can apply to it.

So to help bridge the gap between the classroom and the real word, the panelists emphasized finding internships. In particular, Mario stressed the importance of a summer internship for those who want to break into the banking industry. The reason is that an internship can lend you experience within an industry that you didn’t necessarily learn about in class. In other words, it can make up for missing hard skills. Not only that, but internships can also help students build “soft skills” such as communication skills and time management which aren’t necessarily taught in school. Vinny Parra, who works at Deloitte Consulting, stated that soft skills are also a very important part of what makes a strong job applicant.

To find the right internships, students can use Wasserman’s Mentor Network to talk to people who have been working in different aspects of business. Also, CareerNet has listings of internships for the fall, spring, and summer. Learning does not have to be limited to the classroom or even to New York City. Why not take a look as to what’s out there?

Networking is Critical:

Knowing the right people can really help someone land a job, especially that first one right after college. Again, students can use the Wasserman’s Mentor Network to connect with people who work in certain industries. All of the panelists talked about the importance of getting to know the right people.

Kasia, who is a Teach for America alumna, mentioned how networking with someone helped her land her first job in the education industry.  Paul offered a humorous anecdote about how he received a job offer in the past. He didn’t research the company he was applying to and was generally unprepared for the interview. However, before he left the building after his interview was over, he chatted with the receptionist. They were both Greek, so they were able to relate to each other based on their ethnic backgrounds. Paul later received a job offer—despite the fact that he struggled through the job interview. But the little bit of networking that he did with the receptionist was enough to convince the hiring department that he would be a good fit.

Whether you are at a recruiting event, information session, or employer presentation, it is in your best interest to talk to people, even if it’s very casual. Connecting with the right people can make you appear to be a good match for the company. According to Mario, that’s really what a company is looking for: the right fit. In addition to showcasing hard and soft skills and industry knowledge, Economics majors can demonstrate their fit via networking opportunities, especially those at Wasserman.

What’s Next? Entrepreneurship

Ever thought about starting your own business or getting involved in an exciting new venture? Come on out to the Wasserman Center for What’s Next? Entrepreneurship on Wednesday, October 30th at 5:30pm. Here, entrepreneurs will share tips for making an impact on and off campus. Hear their stories and gain helpful tips for your career exploration.  Click on the links below the panelists’ names for more information and we hope to see you there!

Jasmin Hume
BenchPals, Inc.

Sonia Kapadia
Founder & CEO
Taste Savant

Joe Landolina
CEO and Co-Founder

Brian Shimmerlik
Co-Founder & CEO
Vengo / TaxiTreats

Sam Slover
Co-Founder – VP Technology
Learn It Live

Exploring A Legal Career

Wednesday, October 30th, 5:00pm – 6:00pm at the Wasserman Center

Gain insight on legal career paths as professionals share their stories and experiences at the Exploring a Legal Career event. Whether you’re sure a career in law is for you, or just curious about the field, join us for round-table conversations and networking.

Spotlight on a Panelist: Howard Shams

Mr. Shams is the Managing Principal of Parabellum Capital LLC, a premier litigation finance company focused on making direct, passive investments in corporate-to-corporate litigations and disputes.  Prior to forming Parabellum in 2012, he was a Managing Director of Credit Suisse (the global investment bank) for 15 years and a member of the Global Credit Products Operating Committee. During his tenure, Mr. Shams was the Head of Special Situations for the Leveraged Finance Business, where he developed niche strategies and accretive businesses within the Fixed Income unit. Together with his partner Aaron Katz, he conceived and founded the Legal Risk Strategies & Finance business at the bank which was the first formal litigation finance business in America. In addition to the Legal Risk Strategies business, he created and managed (i) a multi-billion dollar derivatives business focused on writing leveraged swaps on loans traded within the bank, (ii) a credit business focused on vendor finance, trade receivables protection and trade claim sourcing, and (iii) two web-based loan trade settlement platforms that became the market standard in both the U.S. and Europe.  Prior to Credit Suisse, Mr. Shams was general counsel for the High Yield and Leverage Finance Business of Donaldson Lufkin & Jenrette. Before that, he practiced law at the firms of Dewey Ballantine, Richards, Spears, Kibbe & Orbe, and Mandel & Esbin, specializing in bank lending, securities, bankruptcy and derivatives. Mr. Shams received his B.A., phi beta kappa, magna cum laude, from Columbia College (1986) and his J.D. from Columbia University School of Law (1990).

Meet our featured panelists at the upcoming Making It In Media: Focus on LGBTQ Identities!

In celebration of Pride Month, learn more about media professionals as they share their backgrounds, experiences, and career progression at our LGBTQ-focused Making It In Media on Tuesday, October 22, from 12 to 1:30pm at The Wasserman Center (Presentation Room B). Join us for a free lunch as we learn more about their role in diversifying voices and representation across the media landscape!

Candace Edwards

Candace Edwards is a wellness entrepreneur and documentary filmmaker. She is the founder of Wildly Well, a corporate and personal wellness coaching practice. She is a contributing writer to MindBodyGreen and a freelance videographer for LogoTV and NewNowNext. Candace received her bachelors degree in Politics from Ithaca College, and her Health Coach certification from the Institute for Integrative Nutrition.

Crissle West

Crissle West is a Harlem writer and co-host of nationally ranked podcast The Read. Most recently published in Essence magazine, Crissle enjoys spending hours watching Beyoncé performances on YouTube & pretending that updating her tumblr is an acceptable substitute for blogging. She can be found on Twitter at @crissles and at

Want to learn how you can use social media to explore, discuss and advocate for your #socialidentities and #socialcauses? Let’s talk. Or blog. Or tweet. Interact with current media professionals to learn how social media can best be used to navigate and leverage the professional world, gain some career advice and hear about how diversity and identity has impacted their career paths.

Making It In Media

Tuesday, October 22, 12-1:30pm

Please RSVP at

Lunch will be provided.

Questions? Contact

What’s Next? Economics!

Come out to What’s Next? Economics! Wednesday, October 9th, at 5:30pm in Wasserman Presentation Room B.

If you’re majoring in Economics and curious about what to do with all that knowledge, The Wasserman Center has the event for you: What’s Next? Economics. During this panel discussion, you’ll hear from a variety of professionals and scholars who work within the field of economics. You’ll be able to hear their stories, backgrounds, and insights, as well as learn some valuable tips about networking and getting ahead as you embark on your future career.

Panelists will be on hand from the following companies:

RSVP for the event now through Career Net! See you on Wednesday!

Learn More About Tomorrow’s Arts Professions Panel!

Meet more of our panelists for the Arts Professionals Panel (in partnership with the Tisch Office of Career Development), taking place TOMORROW, October 2 from 6 to 7:30pm at The Wasserman Center.

Jayme Gruetzmacher, AVP, Recruitment Manager, Americas joined the Human Resource Team at Christie’s in August 2010.  Jayme is responsible for full-cycle recruitment across the business with a focus on auction and business development. In addition, she provides continuous coaching, feedback and counseling to internal employees on career development and interview skills. Since joining Christie’s, she has developed a University and college campus presence in the Northeastern region and has continued to create marketing materials and use new recruiting outlets to attract exceptional talent to the business. Prior to arriving at Christie’s, Jayme was the Human Resources Staffing and Recruitment Specialist for the New York University Langone Medical Center in New York City.  Her responsibilities included working directly with hospital administrators, physicians and management to develop recruitment strategies, establish and negotiate salaries, create advertisements and oversee full cycle recruiting.  Jayme also developed and managed the annual graduate level internship program for senior leadership and was active in advising internal employees on professional development.  Jayme has also been a Senior Recruiter with Maxim Healthcare, in Tustin, California.

Jayme earned her SHRM Certificate in Human Resource Management from Pace University in New York City. She holds a Bachelor of Arts in Political Science with a Minor in Economics from San Diego State University in San Diego California. During her junior year Jayme spent a semester abroad to study at Lorenzo De’ Medici in Florence, Italy.

Learn more about opportunities at Christie’s!

Dr. Peter Thoresen enjoys a wide-ranging career as an arts administrator and advisor, music educator and performer. His diverse experience ranges from directing productions for Roundabout Opera for Kids (ROK) to serving as Business Manager to the world’s leading operatic baritone, Thomas Hampson. Thoresen’s influence on the New York arts scene can be seen in the diverse offerings of the Imani Winds Chamber Music Festival, for whom he’s served as Administrative Director for two seasons. Thoresen recently created and implemented an internship program for the Imani Winds festival, aimed at providing opportunities for students and emerging arts professionals to work alongside leaders in the chamber music field. At home in the festival atmosphere, Thoresen also serves as Managing Director and voice faculty member of Winter Harbor Music Festival in Maine. Prior to moving to New York, he served as a visiting faculty member at the Indiana University Jacobs School of Music (JSoM), where he led Project Jumpstart, an innovative career development and music entrepreneurship program. There he collaborated regularly with the Johnson Center for Entrepreneurship and Innovation (IU Kelley School of Business) and introduced regular advising services for JSoM’s 1,600 music students, and created a series of arts entrepreneurship residencies. Thoresen holds a Doctor of Music degree in voice from Indiana University and is in demand as a performer, teacher and presenter in New York and beyond.

RSVP for the  Arts Professionals Panel TODAY! (in partnership with the Tisch Office of Career Development), taking place on Wednesday, October 2 from 6 to 7:30pm at The Wasserman Center, get to know three of our featured panelists below!

Arts Professionals Panel (in partnership with the Tisch Office of Career Development)

Wednesday, October 2

6 to 7:30pm

The Wasserman Center, Presentation Room A