Category Archives: How to Tuesday

How to “Wow” Your Interviewer

Claudia Enriquez is a second year student receiving her Masters in Public Administration from NYU Wagner. She currently works as a Graduate Program Assistant at NYU Wasserman. She is a New Yorker at heart, growing up in Long Island, then moving to upstate New York to attend college, and now she’s back downstate and enjoying her time at NYU.

You landed the interview, now it’s time to bring out your A game and really ‘wow’ your interviewer. Follow these simple steps below and prepare to land that dream job/internship!

Research, Research, Research

Did I mention research? Check out the company’s website. Review the company’s mission statement, values, culture, goals, achievements, recent events, and the company’s products/services.  If you know anyone who works there – ask him/her to give you the inside scoop!

Practice Makes Perfect…Or at least Preparation!

Be prepared to the job interview. Practice general and challenging interview questions with your peers.  Practice in front of a mirror – don’t be shy! The more prepared you are, the more confident you’ll feel, which will come off during the interview.  While you should practice, be authentic during the actual interview.

NYU Wasserman has plenty of great career resources.  Swing by during walk-in hours for a mini mock interview, or make an appointment with a career counselor. You can find other helpful resources on CareerNet, under the Career Resources tab. Check it out!

Get Ready and Be on Time

The night before do the following:

  • Have your outfit picked out (rule of thumb: dress one or two levels up)

  • Pack your bag

  • Print out extra copies of your resume

  • Get directions to your destination (Check alternative routes)

  • Relax and have a good night’s sleep

The day of the big interview give yourself enough time to arrive. Arrive between 5-7 minutes early. If you’re too early walk around, grab some water, etc. As soon as you walk through the door, all eyes are on you – that means, be polite to everyone, from the receptionist to the person interviewing you.  Remember to put on your best smile!

How to Answer Questions During the Interview?

During the interview make eye contact and answer questions with confidence.  Use the STAR method:

  • Situation – Describe the situation you were in (e.g., the name of the internship or course you were taking)

  • Task – Identify the specific project you were working on and briefly discuss what it entailed

  • Action – This is the most important element! Specifically identify what YOUR action was related to the question that was asked

  • Result – Close the question by stating an outcome to your situation

If you ever find yourself stuck on a question, that’s okay! Say to the interviewer ‘that’s a good question, let me think about it.’ Pause, breathe, think, and then give your answer.

Ask Meaningful Questions

At the close of the interview, the interviewer will always ask if you have any questions for them.  Have about 5-10 questions prepared, but of course, don’t ask questions already answered during the interview.

Below are good examples of what to ask the interviewer.

  1. What qualities do you think are most important for someone to excel in this position?

  2. What do you personally like most about working for this company?

  3. What would be one of the greatest challenges a person in this position would face?

  4. Can you tell me more about the team I’ll be working with?

  5. What are the next steps in the interview process?

Follow Up

Send a thank you email or a letter to your interviewer(s) 24-48 hours after the interview. If you interviewed with more than one person, send tailored individual thank you notes. Reiterate your strengths and your interest in the company. This is also an opportunity to add anything you did not discuss during the interview. As always, thank them for their time and the opportunity.

Good luck!

4 Golden Rules to Rocking Your Virtual Internship

By Janel Abrahami

Janel Abrahami is a May 2014 graduate of NYU Steinhardt’s Applied Psychology program. She currently serves the NBCUniversal intern population as a Campus 2 Career Assistant and a catalyst for early career development.You can find her talking about all things work on Twitter and LinkedIn

Looking for a flexible way to explore a new industry or pursue a passion while at school? Consider a virtual internship! Check out the NYU CareerNet job board for current openings.

From campus ambassador gigs, to web development co-ops, to editorial spots, virtual internships are as limitless as ever before. These unique positions allow young professionals to gain valuable experience in chosen fields while still maintaining some flexibility in their crazy schedules. They can even be great ways to extend summer internships into the fall semester by doing work remotely from campus!

However, with this flexibility may also come a lack of structure that could derail your progress working away from the office. Heed these golden rules to get the most out of your virtual internship- just add WiFi:

  1. Set clear goals from the beginning: The best way to determine how much progress you’ve made is to measure against a fixed goal. Have a conversation with your supervisor at the start of your internship about what she would like you to accomplish, as well as the company’s goals in general. Keep these handy to reference when working and be ready to…

  2. Schedule regular check-ins with your supervisor: Plan 30-minute calls or skype sessions every month or after each project to get feedback on what what’s working and what can be improved upon going forward. This is a great time to get valuable feedback from your boss, but it’s also a chance for you to be honest about your experience so far and make sure that you are getting the guidance and mentorship you need as well.

  3. Keep track of your deadlines: When school and extracurriculars are also competing for your commitment, it can be easy to lose track of an internship assignment- especially when your boss is not personally there to make sure you get it done. Keep a shared work calendar on Google Drive with your team; break assignments into smaller tasks; set reminders on your phone- however you stay organized and keep your deadlines in mind.

  4. Stay inspired!: A virtual internship should be an organic way to pursue your passion wherever you are. Keep up-to-date on news in your field, subscribe to trade journals, and network with other virtual interns to share ideas and find inspiration when you feel disengaged.

Have you held a virtual internship before? What advice would you add to this list?


Now is the time to jumpstart your job/internship search, update your resume and cover letter, practice your interviewing skills, and develop a job search strategy. The Wasserman team wants to remind you of a few things regarding your job and internship search as the semester comes to a close.

IT IS A MYTH that you should put your job/internship search on hold during the December/January time period:
• Since fewer candidates are looking for jobs/internships at this time, and a number of employers are trying to get a jump on the competition in hiring, it would be wise to job search during the holiday season.
• Another advantage is the easier accessibility of decision makers at organizations during this time of year. In many instances, HR and support staff are on vacation between Christmas and New Year’s, so management/supervisors could be the direct contacts you reach.
• Employers may have more free time in their schedules to offer informational interviews, which can lead not only to helpful advice and input, but also to possible job leads and opportunities.

DON’T FORGET to keep using NYU CareerNet throughout the break. While you are on Winter Break, employers are not. This is a great time to search for jobs/internships, update your NYU CareerNet profile, and update your resume with any changes to your major, GPA, or experience.

FOLLOW UP WITH CONTACTS: Send a personalized note to check in with all your professional contacts. Find a creative way to stay on someone’s radar – perhaps through a shared professional interest, or industry-related news. Share any relevant news about your academics, experience, or professional interests; inquire about their work or industry, and express your gratitude for any advice or guidance they have provided.

NETWORK PURPOSEFULLY: The holidays are a perfect time to reach out to your professional network and potential employers. This is about relationship-building, so you want to make your contact personalized. Take the time to call some people, attend events and parties, and connect with people to discuss job opportunities. Try to target experienced professionals and decision

CAREER COUNSELING: During the Winter Break career counseling appointments are available with little wait time. The Wasserman Center’s staff of professional career counselors provides individualized career guidance and support with identifying career interests, exploring professional goals, and discussing job search strategies in your specific area of interest. An
appointment with a career counselor can help:
• Identify and explore career interests
• Effectively search for internships and jobs in your field
• Edit your resume and cover letter
• Polish your interviewing skills
• Critique your resume and cover letters

Leveraging Your NYU Network on LinkedIn

You’ve probably heard that networking is a valuable tool for professional development that can help you find an internship, land your first job, get a promotion, or find a business partner. However, despite the benefits of networking, it still can sound a bit intimidating.

Networking doesn’t have to be intimidating. Think of networking as nothing more than creating and maintaining connections with other people. One easy way to develop a connection is through shared experience.

As an NYU student you are lucky to share the experience of being an NYU student with many successful NYU alumni across the Global Network University. See below for tips on how to use LinkedIn to leverage your NYU network and capitalize on the shared experience of being a past or present NYU student.

Tips for Connecting with People on LinkedIn:

Think quality instead of quantity when connecting to others. Don’t ask to connect to anyone and everyone. Be strategic and target individuals who will be an asset to your professional development.

Never use the default request; “I’d like to add you to my professional network.” Instead, explicitly share how you are connected. For example, when connecting to alum, indicate that you are currently a student of his or her alma mater and be sure to indicate your university affiliation on your profile.

If you are not directly connected to someone, but share a mutual connection, it is courteous to ask for a virtual introduction.

To Find NYU Alumni on LinkedIn:

Join  “NYU Wasserman Center Student & Alumni Career Connections” Group

Join other NYU-related Groups

Utilize to search your NYU network.

Have More Questions?

The LinkedIn Learning Center provides user-friendly tutorials and user guides that can help you make the most of your profile and utilize your professional network.

Career Counselors at the Wasserman Center are also available to help you develop an effective LinkedIn profile and online networking strategy.

How To Tuesday: Online Applications Tips and Tricks

Ever wonder what employers are thinking when they receive your application online?  Submitting your resume and cover letter with no response?  We asked employers for advice when applying through online systems like NYU CareerNet.  Here, they share tips and tricks to ensure you get called in for that coveted interview.


Follow us @NYUWasserman for more career tips!

How to Tuesday: Ways to Improve Your Professional Confrence-Swagger!!!

How to Tuesday: Ways to improve your Professional Conference-Swagger!!!

Wondering what conferences or expos to attend? Trying to figure out how to make the most out of your conference experience? These are questions both first-time attendees and seasoned professionals still ask themselves. 

Conferences are an amazing opportunity to learn more about the best practices in your field through outstanding speakers and presentations, share innovative ideas, network with professionals, make new friends, find mentors and even job search.  Understandably conferences can also be a bit overwhelming, but it is important to remind yourself of the end goal.

“Conference-Swagger” is achieved when an individual exuberates confidence in themselves and their craft, and has the ability to effectively achieve the aforementioned aspects of attending a conference. When at a conference you are marketing yourself and representing your brand, hence you will want to be your best! In exchange to attending a conference, you often feel refreshed, motivated, and determined to share new practices with colleagues.

It is helpful and essential to map out your conference attendance and explore ways to incorporate it into your professional development.

Here is a brief outlook in preparing for your next professional conference:

1.     Planning – Decide what areas you will like to explore and learn more about. Research what conventions or conferences are taking place locally, nationally, or abroad. Realize that you should have a conversation with your colleagues and find out what type of professional development opportunities are available.

2.     Funding. Most professional conferences require a registration fee. Whether the feel is a small amount and substantially more expensive be sure to create a budget that will include all expenses (registration, travel, lodging, and meals). Consider whether your company or department has a professional development fund to support your conference expenses.  Take initiative in organizing your conference budget and demonstrate that you have done your research, you are fiscally responsible, and you are committed to your growth as a professional in the field.

3.     Travel – How will you travel to and from your conference? Ask around for best hotel rates, car rentals, and explore the restaurants in the area. Utilize technology and online resources to conduct your travel research.

4.     Dress – Be prepared for the occasion and knowing the expectations of the conference attire. Recognizing that you may have to be prepared for formal, business casual, or event casual events. Based on the type of conference you are attending you can be at a luncheon in the daytime and at an outdoors event in the evening.

5.     Attending Sessions – Read your conference schedule and guide, so you aren’t scrambling to figure out what sessions or speakers to attend. Keep in mind what you want to learn and develop from each session. Additionally, attending sessions may also include meeting venders and learning more about what other company’s and individuals have to offer. This is a great way to learn about best practices, resources, and ways to utilize services in your field.

6.     Networking and understanding the power of building strong relationships and connections. Collect business cards and always be prepared to handout yours. You never know whom you will meet or where you will build these connections. Be personable, professional, positive, and exhibit a willingness to learn!

7.     Follow up – You want to maintain and establish your relationships and network. It is essential to follow up with individuals you have met at the conference.  (It is courteous to send an email within 72 hours after receiving a business card). Be sure to keep in contact and send an email or reach out by phone every once in a while, whether it is once a month or quarterly.  This fosters the opportunity to create a friendship with people in your network and increases the possibility of finding a mentor in your field.

It may seem simple, but do not be afraid to challenge yourself and attend a conference or session that you may just be interested. Conferences do no have to be work related to share a different perspective and expand your thought process.

Being open to difference and you will continue to grow as a professional.

If you successfully follow the seven steps above at your next conference and continue to build your confidence, you can improve your professional “Conference-Swagger.”

Posted by: Shevorne Martin, NYU M.A. 2012

How to Tuesdays: Elevator Pitches

Elevator Pitch: increasingly important, especially when networking to get to the next step! You need a powerful and persuasive elevator pitch to extend and support your personal brand. What and How you talk about yourself is equally important.

10 Pitch Tips:

  1. What is unique about you? Write it down and practice it. How will you stand out from the crowd?
  2. It has to come naturally and “roll off your tongue”, if it sounds to rehearsed you lose the power of what your saying.
  3. One sentence is usually enough. One sentence to start is good- it will force you when writing it down to choose your words carefully- and avoid sounding like a rambler. Short and Sweet!
  4. Your second word should be a verb- what do you do? Think about your accomplishments and results. Use the list of action verbs provided in the NYU Resume handout for guidance.
  5. You have to believe it! Be confident when telling others about your strengths. If your elevator pitch makes you embarrassed consider why- is it worth changing, or do you need to believe in your accomplishments as much as you are able to actually achieve them?
  6. Be energetic and enthusiastic!
  7. Smile! Smiling shows you are confident, friendly and open to continuing the conversation- everything you need to have a successful first impression!
  8. Know when to shut up and listen. Fight the urge to say more just to fill the space. You elevator pitch should stand on its own and be a gateway to as conversation, not a monologue!
  9. Leave them wanting more- a great litmus test for your elevator pitch is if the other person asks you a question based off your pitch.
  10. Have a few elevator pitch tools to fall back on- an elevator pitch is unique to each person. Who your audience is will likely determine what your elevator pitch is- having a few different pitch options will help you to tweak what you say for each situation.

Your elevator pitch should be just like you- unique, well presented and professional!

How to Tuesday: Spring cleaning to-do items

Think spring break is just for fun in the sun, and jet setting off to an exotic location? Well, unless you find Union Square exotic, we at the Wasserman Center are still hard at work! As such, we want to introduce you to ways you can brush up some of your skills while you have the week off from school! Check out these top 10 things you can do to boost your career during Spring Break.

1. Revamp Your Resume and Cover Letter – use the resources at Wasserman to help you tailor your resume and cover letter to your industry and dream job. We’re here during walk-in hours everyday.

2. Brush Up on Interviewing skills – practice with your friend over a cup of coffee, use the Wasserman InterviewStream tool, or practice in front of the mirror- whatever you choose just make sure to practice! The more confident you are, the better you will do in a real interview setting.

3. Do Your Industry Homework – Research companies you are interested in and see what kind of candidates they are looking for. You can use tools like Hoover’s or Vault (found on NYU CareerNet)

4. Create or Update Your LinkedIn ProfileLinkedIn is a great tool to network and get your name out to industry professionals. Employers are also using LinkedIn to scope out potential candidates.

5. Informational Interviews – Find a mentor, talk to a counselor, alum, or an industry professional to speak with regarding your questions about your specific career. These insiders can help you understand your industry better and give you pointers. You can use the NYU Mentor Network to help you out, or even LinkedIn’s college platform to connect you to alumni!

6.  Update Your professional Website – Depending on the industry; professional websites are a great way to easily showcase your work. This break is the perfect time to update it and ensure that your website is running smoothly and is easy for perspective employers to see.

 7. Build Your Online Presence – Now more than ever employers are turning to the web to learn about job applicants. Building your web presence by ensuring that those party pictures stay locked in private, tailoring your social media accounts to your specific career interests, and ensuring to remove any blog posts or articles that may be detrimental to your chances of getting hired.

8. Learn A New Skill– Whether it’s finally getting a hang of that HTML/CSS coding or mastering the fine art of public speaking, adding a new skill to your resume will only add to your experiences.

9. Work on Your Writing Skills– Even if your career goals are geared towards science, business, medicine, or public administration writing is a crucial skill to have in today’s job market. Make sure you know the differences between you’re and your!

 10. “Know Thy Self”– Take the time to go over all our accomplishments and experience. Be sure you can speak to those experiences and accomplishments eloquently when faced in a networking or interview situation

We’re always here to help! Feel free to schedule an appointment via NYU CareerNet, grab your passport, and head to Palladium for some fun in the career center!

Don’t be like this guy – We don’t horse around here. Bring your resume and your cover letter when you come to meet with us!

How to Tuesday *Employer Perspectives*: Building a Personal Brand

Noelle K. Barnes                                                                                                           Managing Director, Abstract Marketing, LLC                                                                  Abstract Marketing LLC is a provider of marketing and brand building solutions for small businesses, filmmakers, retailers, artists, authors and entrepreneurs. Ms. Barnes earned her Bachelor of Arts degree in Marketing and Entertainment Business from New York University’s Gallatin School for Individualized Study in 2004. She graduated with two pursuits in mind: blazing an off-the-beaten career path fueled by an entrepreneurial spirit, and helping to empower new voices and fresh brands beyond the mainstream. Learn more about Abstract Marketing and their work by visiting

It’s Tuesday afternoon and you’re in the midst of finalizing plans for a kick-ass spring break. You have a few networking events to attend as you begin the hunt for your summer marketing internship (remind yourself not to drink too much of the free wine), plus a friend from home is in town visiting. In between showing her your favorite East Village haunts and uploading the photo recap onto your Facebook page, take a moment to read this blog and brush up on your personal branding etiquette.

1)  Image is not everything, it’s THE THING. I know you’ve been told that landing your first job in marketing is all about your prior work experience, internships, that elusive “inside connection,” your academic credentials and GPA. It’s not. Well okay, it is in large part. But another large part comes down to how well you package the total you. Are you someone a prospective employer feels they could get along with? Do you reek of alcohol, awkwardness and wrinkles, or is it the scent of optimism, confidence and freshly ironed pants that will linger on after you have left the building?

2)  Beware of what I like to call “Word of Web.”  WOW is 15 Mbps faster than word of mouth and twice as sticky.  Nowadays, employers are even more likely to Google candidates during the evaluation process than they are to call up a reference. It’s wonderful to have a life, but follow moms advice here and keep PG rated social media profiles that hover safely in the “high employability zone.” Check out the article ‘Facebook Can Tell You If A Person Is Worth Hiring’ on for more insights on this.

3)  Also, consider developing a website or blog with your full name as the domain name. With help from a free blog developer like, you can purchase and design your own domain URL for less than $20 a year. Then, you can own the first result for your name in Google and other search engines. To start, add your picture, a short bio, your e-mail address and links to the rest of your online presence (i.e. Twitter, Facebook, LinkedIn, Tumblr). Claim your name before someone else does. Take control of your online branding, plus enable people to get in touch with you via their medium of choice.

4)  Build your network. During your spring semester, try to attend at least one event per week to meet potential employers and tastemakers in the marketing and advertising industry. Luckily, you’re living in NYC where there’s never a shortage of opportunities to mingle. In addition to browsing the Wasserman Center Calendar of Events, check out Adage’s event calendar and sign up with to stay updated on professional, cultural & recreational events where you should see and be seen.

5)  Speaking of networking, what are you going to say to all these amazing new people you’re about to meet? Practice your introduction. It should become second nature as you will be introducing yourself often in the coming years. Start with 25 words or less that summarizes your background and what type of career you are seeking to build. Keep the information relevant to your audience and speak with enthusiasm. Also, do your research. Find a topic or current event of interest to your audience, have an opinion, and before you know it, you’ve started a conversation. The best thing you can do is engage others, ask questions, and get them to do the same. And remember, when you earn a new contact’s business card, don’t forget to follow-up quickly with an email that expresses your gratitude and invites them to connect with you on LinkedIn.

At this stage of the game, you would do well to reference the personal branding practices of professional marketers in establishing your own brand— online and offline. Establish a confident visual package, mine your social networking profiles for employer red-flags, claim your domain name, frequent networking events and practice your introduction.

Happy Branding!





How to Tuesday: Dress for Success

Happy Tuesday! Many of you might be wondering what to wear to the interview for your summer internship, or how to rock it out in style at a career fair. Below are a few ways to dress for success!

1.  Dress formally, even if the office environment is casual. Women: remember cleavage and tight clothing are great for the club and bad for office settings, you don’t want to look unprofessional standing next to someone in a full suit

2. Outerwear is just as important as your interview suit/outfit– make sure your coat is business appropriate and presents the image you want from the moment you step through the doors

3. Bright colors for accessories, ties, camisoles or socks are great, in general interview outfits/suits in dark colors convey that you are a serious job candidate who is capable of looking the part as well as acting it!

4. Accessorize with jewelry (small) pieces that won’t over-power your interview look, if you are in a creative field this is a chance to show your style and creativity

5. Make sure your shoes are comfortable and business appropriate, i.e. not too bright or casual, open toed, or sandals/flip flops- you won’t know how conservative the interviewer is, or what they consider a “faux pas”- so letting your words do the talking and not your outfit is key.

6. Women: make sure your make-up & nails are neutral and natural and your hair is away from your face, hair should not be a distraction. Men: make sure your haircut conveys attention to grooming or care

7. Interview purses or briefcases should be big enough to hold your resume and essentials, but not big enough to look like you’re going away for a long weekend!

8. Do a sit test in your suit/outfit to make sure it and you are comfortable

9. Iron or Dry Clean your interview suit/outfit– nothing says you are unprepared and unprofessional like lots of wrinkles or dirt spots!

10. Details matter– on your resume, in your interview, and in what you wear- be mindful when choosing your outfit!