Category Archives: Meet the Employers

Employer Perspective: Is your College Major relevant to the Market?

Murshed Chowdhury acts as an advisor to both companies and individuals who are looking for assistance in technology talent acquisition and development. He has served as the CEO & Partner of Infusive Solutions Inc. since its establishment in 2001. Prior to Infusive, he worked at several recruiting agencies where he honed his skills and rose the ranks within the organization before founding his own company.

With over 15 years of technology placement experience, Murshed has helped secure some of the most competitive technical positions for his clients at some of the world’s most prestigious firms. He holds a Bachelors Degree in Political Science from Fordham University.

Here he shares his insight into how to pick a major that you enjoy and that matches the market demand:

It is important when you’re in college not to just pick a major but the right major, one that will have viable job opportunities when you graduate. Too often, students invest years of their lives, hundreds of thousands of dollars and mount large student debt just to come to terms with the fact that the job market is not very favorable for what they received their degree in. This is a harsh reality lesson to learn but one many graduates face. With a slow recovering economy the outlook can be even more grim and extremely stressful.

I believe that college students need to invest time in following their dreams but to offset that with the realities of the market. Recently, I came across a recent college grad who was bussing tables to make ends meet. He just graduated with a degree in English Literature from a good university. He said his dream was to be a writer. Now, if someone had advised him to augment his degree with a minor in Business Administration or Marketing, he could have landed a job writing for a company blog, or an editor for a media publication company etc. Since he was never advised as such, he had to take whatever he could to make a living.

The key is to make sure that you major in something you enjoy but to be cognizant of what that means down the road when you join the job market. An understanding of majors with the best trajectories for job security, income and the correlation between the two may shed some light on what I am talking about. The chart below is divided into 4 quadrants that describe the various levels of income potential and job security.

Each of the four quadrants above identifies each job with the two critical criteria that are important for anyone looking at the market, especially a new college grad, on how to choose their next position. Income indicates earning potential and is pretty straight forward. Security represents the amount of available jobs for that particular major which correlate to the various employment levels for those defined majors. Basically, the lower the unemployment rate, the greater the security the position affords.

According to a study by the Center on Education and the Workforce at Georgetown University, “majors that are most closely aligned with particular industries and occupations tend to have low unemployment rates but not necessarily the highest earnings. Some majors offer both high security and high earnings, while other majors trade off earnings for job security. Healthcare, Science and Business majors have both low unemployment and the highest earnings boost from experience and graduate education. At the same time, Education, Psychology and Social Work majors have relatively low unemployment, but earnings are also low and only improve marginally with experience and graduate education.” In other words, you can choose a major that has good earnings potential and a high degree of job security. You can also find yourself choosing a major that has a high degree of job security, but low relative lifetime earnings potential. Or, you may find yourself drawn to a major that leads to relatively higher unemployment and low wages. As you choose your major, you want to know what most likely awaits you in your future career, and determine your college options and lifestyle accordingly.

Obviously, the most ideal quadrant is the one that has high income and high job security. Basically, for those majoring in Computer Science, Business Administration or Healthcare for example, have the potential to not only land a well-paid job, but they also know that due to a high demand for their positions, it will translate to low unemployment rates. You lose a job in this category; you should have a quick turnaround finding a new one. What can also be inferred from this is the ability to switch jobs for whatever reason is also much easier for those who fall in this quadrant.

The second quadrant we will look at represents those who may not have a high income potential but there is a great level of security for those positions. You may earn less than those in other majors but there is a good demand for your role. You can be gainfully employed whether you’re looking for your first job or interested in changing positions. Those in education are a great example of people who would likely fall into this category. You may not break the bank as an educator but there is a strong demand for teachers so you can look forward to steady employment.

The third quadrant we will look at represents those who have the ability to garnish high earnings but the tradeoff is that it comes with low job security. Finance, Legal and Sales professionals, and to a certain degree, entrepreneurs, fall into this category. Especially, entrepreneurs in their nascent stages. The rewards can be high but stability is low. Everything is dependent upon production; it’s the, “more you kill, the more you eat” mentality. These great rewards come with greater risks. Unless you maintain consistent levels of production, you can find yourself out of a job pretty quickly.

Finally, we will look at what many will consider the least sought after quadrant. These positions are the ones where the ability to earn a decent living is low and the ability to find a job once you lose it very tough. Anthropology or English Literature, as our examples above show, can fall into this area. There just isn’t a great demand for those skill sets which leads to decreasing earning potential and a limit in the amount of available jobs. It is a very tough outlook for those majors.  The key here, for those who fall in this category more so than the others, is to have them augment their degrees with more relevant minors/dual majors or develop  a new skill keeping the job market in mind.

Now, let me be clear, I am a big believer of following your passion, but that does not mean you ignore the realities on the ground. The greatest lesson an entrepreneur learns from the market, is whether their product or service is something someone will pay for. The show Shark Tank covers this in almost all of their episodes. Would-be entrepreneurs are in love with their product or service, but the judges always breathe some reality into them when they tell them, if the sales aren’t there, it’s probably not a great product or service at that point. The market is the ultimate arbitrator. The same goes with colleges and their majors. You may love what you study, but life is different when college ends and you have to face the reality of finding a job, making a living, dealing with mounting student and credit card debt. Again, the market is the ultimate arbitrator. That being said, you can continue learning what excites you, but invest some time in what the market values, and you will avoid the challenges many face post degree.

The solution starts with awareness. Research your major and it’s potential for a job, whether that’s a one year or four years from now. It’s never too late. Just because you’re a senior, it’s not the end of the world but if you can get into that mindset as a freshman, all the better. For many of you who aren’t even sure what you want to do, this could be the reality check you needed to help you decide where to invest the next few years of your life. Take it from someone who knows this reality all too well. I wish someone had told me about this when I was in college a while back. I graduated with a degree in Political Science from Fordham University and decided not to go to law school or apply for Foreign Service. This left me with few options. It’s no surprise that my first job out of college had nothing to do with my major.

Also, speak to your career services center. They can help you understand what’s trending on the market, connect you to alumni or industry experts, offer workshops, inform you about upcoming fairs where you can get a great gauge of what is hot in the job market. In my opinion, the best time to engage the career services center is in your freshmen year, and then your sophomore year, and then your junior year and senior. You get my point. They are there to help, so leverage their capabilities to help you.

Ironically, the greatest lesson the market can teach you, is that you may end up doing something you didn’t want to, simply because you only wanted to learn what is that you wanted to.

Meet the Panelists: Arts Professions Panel

Meet the Panelists: Arts Professions Panel, Tuesday, October 21st, 12:30-1:30 with Joe Kluger

On Tuesday, October 21st, the NYU Wasserman Center for Career Development will host an Arts Professions Panel for students who are interested in the arts, design and entertainment industries. One of the panelists for the event will be Joe Kluger, a Principal of WolfBrown. Joe holds an M.A. in Arts Administration from NYU and a B.A. in Music from Trinity College in Hartford.

We asked Mr. Kluger for his personal career advice for students who want to work in the arts. His advice:

  • Do something you are really good at and that matches your strength.
  • Do something you love (i.e. in an art form you’re passionate about).
  • Be clear about what your work parameters and values are.
  • Maintain patience and perseverance in the pursuit of short and long-term career goals that you set for yourself.
  • Remain flexible and open to new opportunities.

Before his consulting career, Joe was the President of The Philadelphia Orchestra Association, where he helped develop the Kimmel Center for the Performing Arts and raised over $130 million for endowment. Among many leadership positions he holds, Joe is an internationally recognized expert in the use of technology to accomplish strategic objectives in the arts. He has provided advice in this area to organizations such as the League of American Orchestras and OPERA America and their members.

If you’re interested in the arts, make sure to RSVP for the Arts Professions Panel (Tuesday, October 21st, 12:30-1:30) through NYU CareerNet!

Breaking into Baseball—Lessons Learned from Mark Smith at the Oakland A’s

By Jeannie Liakaris, Director, Wasserman Center for Career Development@SCPS

The Tisch Center for Hospitality, Tourism, and Sports Management and the Wasserman Center for Career Development@SCPS co-sponsored a workshop on “Breaking Into Baseball” hosted by Mark Smith of the Oakland A’s. Here is what he had to share.

First and foremost, there is no magical path to break into baseball. Mark himself started as an aerospace engineering student, entered into the Air Force for 8 years, and parlayed his passion for sports photography to break into baseball starting as a volunteer with the Utah Grizzlies and Ogden Raptors.

Here are his top tips:

1. You have to start somewhere, begin with your passions, interests and show it with a portfolio of those passions.

2. Become a “professional” ditch the “fan hat”; having an intricate understanding of the game, operations, skillsets and experiences in the industry will certainly help you in your journey, but don’t get caught rooting for the wrong team.

There are two arms to baseball, the “business side” which includes Legal, Accounting, PR, Marketing, Finance and so forth, and “player operations” which include Baseball Operations, Scouting and Player Development. Learn and understand the difference of each area. In addition to team jobs there are numerous ancillary companies that teams use for various functions throughout the season. Baseball America Directory, Baseball America Magazine, and Sports Business Journals are good publications that showcase the companies involved with sports teams.

3. Be aware of the various job categories that exist, such as: Administrative Services, Broadcast Media & Journalism, Communication, Executive “C” Level Management & Athletic Administration, Facility Operations, Information Technology, Marketing Management & Product Development, Professional Services, Retail & Supply Chain Management, Selling & Sales Management. Know the areas that you are targeting, as well as your value add for your specific areas of interest.

4. Be open to gaining experience in various market segments that are transferable, such as: Amateur Athletics & Governing Bodies, Corporate Arena/Sports Marketing Suppliers, Facilities/Live Events/Leisure, Health & Fitness, Sporting Goods Brands/Consumer, Strategic Alliance Groups and Teams & Professional Leagues.

5. Have a plan. Develop daily, weekly, monthly and yearly plans that are strategic and thoughtful in your approach to break into baseball. Mark recommended that students talk to at least 80 people in the industry to get a clear understanding of the roles and expectations that will be expected of you. He planned his exit strategy from the Air Force for a few years until he made his transition, and continuously refined his plan.

6. Foster and grow your network. Begin with friends, colleagues, professors and the NYU community to share personal and professional updates. It is never about “a job” but rather combine your skill set and experience into what you
are exploring next. Think about ways to provide value to your network before asking them for something (i.e. an introduction). Also, never let your relationships dwindle; keep them up as you move throughout your career.

7. Know the tools that are needed to be successful in your area of interest. For example, if you’re into Baseball Operations understanding the various topics in the industry is KEY; therefore reading FanGraphs,Journal of Quantitative
Analysis, Baseball America, and Baseball Prospectus in Sports is a must!

8. Be strategic with your resume. Put in metrics and accomplishments and be specific with your objective/profile.

9. Have a plan A, B, C, and D, and remember that you are never asking for a job, it is about having quality conversations about industry, trends, best practices in your field/discipline that will keep you top of mind with your network.

To learn more, follow Mark on Twitter @MarkASmith6, connect with him on LinkedIn, or email marka.smith6@gmail.com.

As an NYU student you have a vast amount of resources available to you to help plan your own personal career action plans. To get started, or help refine your strategy, schedule a career coaching appointment with the NYU Wasserman Center, NYU Wasserman Center@SCPS, and/or the NYU Tisch Center team to hone your approach. As we like to say, leverage all the resources
available to you!

6 Things We Look for When Recruiting Talent (Including Interns)

People often ask us what we look for in the candidates we hire, so we thought a post on this topic would be helpful. We hope it will give you a good sense of not only our hiring criteria, but also of what firms generally look for when making hiring decisions. And we added general recruiting tips throughout.

Please note: Marketing Evolution is recruiting spring interns, summer interns, and full-time hires. The spring internship will run from 2/24/14 – 5/9/14, and the application deadline is 1/24/14. To apply: 1) Fill out this form, 2) Email me your resume (jeff.kauflin@marketingevolution.com), and 3) Mention that you read this blog post.

Here are 6 criteria we look for in the talent we hire:

1.     Interest in our company

The best candidates have clear reasons why they want to work at Marketing Evolution. They have a long-term interest in our industry. They love data. Since our primary goal for internships is to find candidates who are a great fit for permanent positions, we recruit people who show a genuine mutual interest in us.

Summary tip: Have a clear story for why you want to work at the firm you’re interviewing for.

2.     Problem-solving skills

We’re a lean, nimble, and innovative firm. We’re revolutionizing the way marketers manage their advertising ROI, and that means we’re often forging a new path, which isn’t easy. We need people who show strong initiative and can devise creative solutions. Analytical skills are key. That’s why we use a consulting case in our interview process. We look for team members who have the drive to lead a project from ideation to completion. Not that we expect anyone to do this on day one, or even in the first couple of months. But our teams are filled with people who are self-starters, relentlessly resourceful, and who believe nothing is impossible.

Summary tips: Prepare for interviews by having past examples of how you solved difficult problems. If you have to do a consulting case, practice with a friend or your career services center.

3.     Down-to-earth

We pride ourselves on having an extremely friendly team, and we love to have fun in the office. One of our favorite traditions is our Halloween contest, in which each office competes against each other. What started as a costume contest years ago has escalated into a cinematic video competition. I highly recommend watching the winning video from 2013, created by the New York office. It will give you a great view into our culture and a good laugh. (Here’s an insider tip: I’m the guy doing the robot.)

Since our work requires constant collaboration across team members and departments, we only hire people who we think are kind, grounded, and genuine. We’re proud to say that in our recent employee satisfaction survey, the number-one reason why people love working at Marketing Evolution was the quality of our people—specifically, their intelligence and personalities.

Summary tip: Be yourself in interviews and let your true personality show. Be honest.

4.     Conscientiousness

Being dedicated to your work is a pre-requisite for being a part of our team. We recruit people who are highly motivated to do their job well and have intense attention to detail. They never give up. If someone isn’t giving them the information they need for a project, they follow up tirelessly, or they find a different way to get it. And they respond to every work email within 24 hours.

Summary tip: When communicating with employers, take advantage of the opportunity to show how conscientious you are by keeping emails professional, responding promptly, etc. 

5.     Commitment to Continuous Improvement

There’s a good reason why the word Evolution is in our company name. We’re committed to perpetually improving our products and finding better ways to serve our clients in an ever-changing media landscape. This means that new projects can arise and priorities can change quickly, and we need agile people who can easily roll with the punches. The ideal candidates also challenge convention and are eager to suggest ways in which we can improve our products and processes. When they see an opportunity for improvement, they volunteer to build a new process or system that fixes the problem and raises efficiency for the entire firm.

Summary tip: Being dedicated to your own self-improvement is a great way to show a company that your values align with theirs.

6.     Communication Skills

All of our projects are collaborative, team-based, and require frequent communication, often over the phone. We look for candidates with strong communications skills, people who can explain complex concepts in concise, simple terms. We also love people whose positive attitude and enthusiasm shine through their communication.

Summary tip: Preparing thoroughly for interviews and practicing your answers out loud will allow you to be more polished in your communication.

Closing Thoughts

As you go through the recruiting process, don’t hesitate to ask firms difficult questions to truly understand their business. In making the decision to join any company, it’s critical to be honest with yourself about whether it truly offers what you’re looking for, and whether you’re a good fit for what the firm seeks.

Jeff Kauflin is Director of Talent Management at Marketing Evolution.

Company background: Marketing Evolution is a place where innovative marketing minds, advanced data science, and visionary technology meet. We offer software and strategic consulting services to help marketers plan, measure, and continuously improve their performance and unlock their Return on Investment (ROI).

The Internship deadline with Marketing Evolution is January 24th. Please apply by following the above outlined instructions or through Career Net, Job ID: 906495.

In Case You Missed It: Day in the Life at Appway

Did you miss Caroline’s day as a Business Development Specialist at Appway? If so, click on the logo below for a recap.

Sound like a place you’d like to work? Apply now on NYU CareerNet, job IDs: 911950 & 874575.

What’s Next? Entrepreneurship

Ever thought about starting your own business or getting involved in an exciting new venture? Come on out to the Wasserman Center for What’s Next? Entrepreneurship on Wednesday, October 30th at 5:30pm. Here, entrepreneurs will share tips for making an impact on and off campus. Hear their stories and gain helpful tips for your career exploration.  Click on the links below the panelists’ names for more information and we hope to see you there!

Jasmin Hume
Co-founder
BenchPals, Inc.

Sonia Kapadia
Founder & CEO
Taste Savant

Joe Landolina
CEO and Co-Founder
Suneris

Brian Shimmerlik
Co-Founder & CEO
Vengo / TaxiTreats

Sam Slover
Co-Founder – VP Technology
Learn It Live

What’s Next? Education

Are you interested in a career in education but don’t want to be a teacher? Come to Wasserman on Wednesday, October 23rd at 12:30pm to hear from various professionals who work in and around education and obtain tips to advance your career. Sign up on Career Net and attend!

Panelists include representatives from the following organizations:

Meet the Employers: City Year

My name is Emmanuel Paul Sterling originally from Louisiana. I had the opportunity to serve the students in the South Bronx after college with City Year. The experience was so amazing and life changing I stayed on to recruit students from institutions around the country. I have the pleasure to lead Regional Recruitment team in the Northeast the Recruitment Director.  

What is a distinct feature of a NYU student?

I appreciate knowing NYU students are somewhat aware of what’s happening in and around the city. They haven’t  lived in a bubble and appear to be well-rounded.

What is unique about your organization?

City Year gives NYU graduates the opportunity to put their education to use with hands on experience in under resource communities across the country. The diverse tams

What is the best way to get your attention on a resume?

I appreciate when a student’s experience differs from one to the other. A student who interned with a corporate company during summer break and volunteers with a  nonprofit during the semester is awesome.

What do you look for from students attending an information session? 

I enjoy students who can articulate what would a year working with City Year would do for their personal and professional brand. I also appreciate students who have done some research about the organization.

What is the best career advice you ever received?

During undergrad, a dean told me to try to get a fee for the culture of companies before signing on the dotted line. More often than not, I have talked to family and friends who took a job and was not happy with the culture because they accepted for the wrong reason.

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Guest Blogger: CYNY Internship Perspective

 

As an NYU student, it’s pretty much assumed that you’ll obtain an internship at some point during your undergraduate career. Whether your internship is a positive or negative experience is somewhat up to external factors, but I’d like to think it’s also greatly affected by how much control you take over the situation. As a Metropolitan Studies major within the Department of Social & Cultural Analysis, I am required to complete a 2-credit internship along with a 2-credit seminar. My academic, professional, and personal passions have steered my focus towards the cause of education reform, and thus I secured an internship with City Year New York the spring semester of my junior year.

I knew vaguely what City Year was about as an organization; ten months of service focused on academic, behavioral, and social-emotional support for underserved public school kids who were mostly deemed high-risk. I applied for the position of “People & Operations Intern” because I liked that the job description mentioned finance and operational management, two areas in which I hope to someday work in to some capacity. It seemed like a pretty good fit as far as unpaid internships go.   What I didn’t know going into my internship with City Year New York was how much the combination of culture and relationships would push me to take on more responsibility than my role required and really grow as part of the team. My supervisor, Amanda Gulino, encouraged me from the get-go to be proactive and get as much as I wanted out of my time at City Year New York, and I didn’t hold back. It didn’t hurt that I meshed seamlessly with the Operations team, and thus was able to develop a trusting relationship that made staying on for the summer a no-brainer.

My role as the People & Operations Intern expanded with my hours, and I took on the responsibility of managing the hiring process for new interns as well as a good chunk of managing the budget from month to month.   All I had to do was communicate that these responsibilities were valuable to me and Amanda trained me to take them over and worked with me to make sure that I was learning and understood the context of these roles within the larger organization. Having such a multi-dimensional internship allowed my experience to surpass my expectations, and I [sadly] leave City Year with both higher expectations for future career experiences as well as a new sense of confidence that these are experiences are in my control and if I look for learning experiences, I will find them.

I would encourage any other students seeking meaningful experiences to apply for City Year New York if you think it’s a good fit, and certainly to be proactive so that your internship experience can have as large of an impact as mine did!

Apply to CYNY Internship in NYU CareerNet!

For more information, follow us at @NYUWassEmployer. On August 28th, City Year will be Tweeting from the account throughout the day.