Category Archives: Part-time Job Search

Myths vs. Facts: The Truth About Landing a Job in Hospitality

Myths vs. Facts:  Breaking down the misconceptions, urban legends, and false facts around the job search process in the hospitality industry.

MYTH #1: I have to work in a hotel to have a career in hospitality.

Fact:  While working in a hotel is one option for many students, there are other limitless alternatives.  The hospitality industry offers a variety of careers including opportunities at tourism boards, online travel companies such as Orbitz and Expedia, events and entertainment companies as well as hospitality marketing and consulting agencies.

MYTH #2:  All hospitality careers are in food and beverage service.

Fact:  There are actually many sides to hospitality: corporate positions, which include business development, brand strategy, and revenue management for the organization, and front-line positions that consist of event management, guest relations, and operations management.  The great benefit of working in the hospitality industry is that there are numerous dynamic and specialized career paths to explore.

MYTH #3: I can use the same resume and cover letter for each hospitality position.

Fact:  Students need to tailor each resume and cover letter to reflect the position and organization they are applying for. Submitting a focused cover letter and resume highlighting company specific trends, hospitality coursework and projects, as well as your passion for the career path is key to setting yourself apart and grabbing the eye of an industry recruiter.  Schedule a coaching appointment to have your resume and cover letter reviewed by a Wasserman Center Career Coach.

MYTH #4:  Only students with hospitality experience will land positions.

Fact:  While internships are very important in the hospitality industry, employers are also looking for transferable skills from previous professional and academic experiences. Students with experience in another industry should highlight skills specific to hospitality on their resume and in their cover letter.  For example, skills including customer service, project management, sales, teamwork, and budgeting are important in most hospitality positions but can be gained in other fields. Your goal is to show an employer that you understand the needs of the industry and necessary skills to be successful.

MYTH #5:  Students don’t have to network in the hospitality industry.

Fact:  Approximately 75% of students find positions through networking with alumni, professors, friends, and previous colleagues.  Building relationships is vital to gaining contacts that provide opportunities within the hospitality industry.  During your job search you should set a goal to grow and develop your professional network by identifying individuals that you know and who are within your reach.  Students should also take advantage of the NYU Professional Mentor Network and industry events available through the Wasserman Center.  In addition, professional associations such as Hospitality Sales and Marketing Association International (HSMAI) and Global Business Travel Association (GBTA) are great resources to learn about industry trends and networking events.

Learn more about the hospitality industry by attending these Wasserman Center events:

Building a Career in Events, Entertainment, & Travel, February 12th 4:00-5:30p.m.

NYU Hospitality & Tourism Industry Expo, February 23rd 4:00-6:00p.m.

Myths vs. Facts! The Truth About Landing a Job in Arts & Entertainment

Myths vs. Facts! Breaking down the common misconceptions, urban legends and false facts around landing a job in Arts & Entertainment.

Myth: All you need is talent.

Fact: Talent is only part of what gets you hired. As with any job, you also need to have a resume and other application materials that clearly convey your qualifications. It’s also important to be industry savvy.  The more you understand your industry and the more you network within it, the more effectively you’ll be able to position yourself to be hired!

 

Myth: If you want to work in the entertainment industry, you have to be an actor, writer, or director.

Fact: The entertainment industry has a wide range of employment opportunities beyond those jobs! Think about all the names that you see in the end credits of a movie or tv show, or in a playbill. There are a plethora of freelance and staff positions behind the scenes and throughout every aspect of the industry. You can learn about these by reading trade publications, conducting informational interviews, participating in industry networking events, and attending Wasserman panels such as  “What’s Next: Humanities.”

 

Myth: I’m a performer so I don’t need to do an internship. 

Fact: Internships can be a great way for you to get the inside scoop on what the industry wants. For instance, by interning with a casting office, you’ll see how hiring decisions are made, which can help you be smarter about how you present yourself at an audition.

 

Myth: All actors are waiters.

Fact: While the food service industry does offer a flexible schedule that gives actors the ability to also audition, there are a variety of “sustainable” jobs that an actor can have. This includes teaching artist, web designer, tour guide, concierge, IT support, graphic designer, personal organizer, real estate agent, and fitness trainer, just to name a few. A career counselor can help you identify your marketable skills and determine which sustainable jobs might be right for you.

 

Myth: If I don’t have an agent within six months after graduation, I’ll never get work.

Fact: Most early-career artists don’t have agents! In fact, it’s rare for students to obtain agents immediately after graduation. Agents prefer to see that artists have some experience outside of school – if the artist is able to obtain work on their own or is getting notice from competitions (e.g. the Nicholl Fellowship) or festivals (e.g. SXSW), that signals to the agent that the artist has enough talent to be marketable.

 

 

Summer Spotlight Series with Talent Tech

Did you miss Executive Director, Jonathan’s, day at Talent Tech Labs? If so, click on the logo below for a recap.

Sound like a place you’d like to work? Check out the openings on CareerNet: Job IDs: 939426 and 917366.

The Job Search for Seasoned Professionals

Date/Time: Thursday, July 10th, 2014 | 6-7:30 PM

Location: Wasserman Center for Career Development, Presentation Room B

Thinking about changing jobs?  Getting back into the labor market and don’t know where to start? If you feel like you have great skills at your job, but not at job search, then we have the workshop for you. Join Steven Greenberg, CBS radio anchor of “Your Next Job” and expert on job search, who will discuss a new approach to getting hired in today’s competitive market.    The talk will focus on experienced jobseekers, who often face additional obstacles.   Steven will discuss how to combat the hidden bias against older candidates and offer concrete tools and strategies for enhancing your job search. There are new rules for success in today’s labor market, and Steven will help you develop a successful job search strategy.

Speaker Details:

Steven Greenberg is the creator and anchor of the CBS Radio news program “Your Next Job”.  His features air 15 times each week on WCBS 880 in New York, and on other CBS radio news stations. He has written popular articles about job search for Forbes.com and CNN Money.com,  and his job board for jobseekers over 40 has been profiled on NPR’s All Things Considered.   He is also the founder of a recruiting firm and a temp agency.   He was general counsel and HR manager for one of the most successful toy manufacturers in the US.  He is an attorney who practiced at two highly prominent law firms in NY – Cadwalader, Wickersham & Taft  and Chadbourne Parke. He lives in Westport, CT with his wife and four sons.

To RSVP:

For degreed NYU alumni and current students, please register through your NYU CareerNet account (click on the menu tab Events, then Seminars) to reserve a seat. If you do not have an account, please contact our reception desk at: 212.998.4730. Space is limited.

5 Reasons Why Social Media Prep Should Be Part of Your Job Search Strategy

The fine folks from Social Assurity are back this summer with some important tips on social media prep and strategy.

NYU students should set aside some time this summer to begin prepping and optimizing their social media profiles across social networks. By creating a content rich social media presence reflecting your skills, activities, interests and accomplishments, you will be enhancing your ability to secure choice career and internship opportunities later on. Here are 5 reasons why:

Reason #1: Employers Are Looking at Your Social Media

According to a recent JobVite survey, just about every employer will eventually take a look at your social media activities as part of the recruiting/hiring process. The ultimate hiring decision has always been a subjective one and most often comes down to personal characteristics and soft skills. Social media now provides employers with a fast, easy, efficient and inexpensive way to assess your character, maturity, genuineness, credibility, overall “likeability” and cultural fit. Therefore, making that inspection easier and less time consuming for employers by being transparent and directing employers to your social media profile links will not only be appreciated by the potential employer but will likely be advantageous to you as well. Rather than dwelling on the potential negatives, you should be working to unlock the positive powers of social media by building a well-rounded, robust and easy to find online presence accurately depicting your talents, activities and accomplishments.

Reason #2: Since Employers Are Looking Then Give Them Something to See

Recruiters have neither the time nor the interest to search social media simply to find reasons to reject you. When recruiters look, logic dictates they look because they want to learn more about you, opening up a door of opportunity to set yourself apart from other qualified applicants. An overload of photos depicting social activities is not nearly as detrimental to your professional interests as not being found online at all. If this is a concern, you can use the summer to counterbalance your social activities with more professional, career oriented content. The key point is to leverage your social media by making sure you can be found rather than deactivating social media accounts or creating aliases to remain hidden.

Reason #3: The Best Offense is a Good Defense

Every company that is searching for employees online likely has a significant marketing and/or corporate presence on social media. Do your research and then follow your list of targeted companies. For each company you follow, you will be engaging with an important mix of employees, vendors and customers who will all be discussing real-life issues in real-time. As you start engaging by commenting and sharing newsfeeds, you will begin to identify real people behind a company’s curtain and they will begin to recognize you. Remember that social media is not a passive activity so keep researching, keep connecting, keep building and you will be found.

Interacting with industry experts, companies and executives is recommended if, and only if, your social media is in proper order.  Remember that whenever you send a message using a social network’s messaging system or otherwise post, you are also necessarily transmitting a digital dossier containing your entire profile and activity specific to that social network. This includes all past posts, photos, friends and followers. By having your social media optimized for inspection, you can then use social media to freely and safely interact with businesses and industry leaders and will start building a strong network as a result.

Reason #4: Many Businesses Are Using Social Media to Proactively Recruit Employees

This is all so much more than simply creating a LinkedIn account. Many companies are searching for talent on Facebook and Twitter as well. Therefore, this is also about learning how to leverage the capabilities of Facebook, Instagram and Twitter to your full potential by going beyond the basic post and like functions. Surveys continue to show that a surprisingly large number of recruiters are using Facebook to find qualified candidates, especially when looking for candidates who may not be on LinkedIn because they are not actively looking for jobs.

The ultimate goal is to be found when a company taps into social media’s big data search function by understanding your personal search metrics and the proper keywords needed to describe your unique set of skills, talents and qualities.

Reason #5: Proactively Managing Social Media is an Essential Life Skill

Social media is here to stay and will continue to influence character assessments made by grad schools, scholarship committees, internship selection committees, employers, landlords and future significant others. It is time to learn how your social media can work for you rather than against you by accurately reflecting your persona, skills and attributes for people to see and view.

Networking at Your Summer Internship

Professional schmoozing is one of the keys to turning a summer gig into a permanent job. Because networking (done right) leaves a great impression on the employer, it can lead to a permanent job offer or a handy recommendation. Here’s how:

Beef Up Your Memory. When summer interns bump into the same high-level manager on their way to get coffee the manager will be a lot more impressed if the potential employee remembers something about them, says Anna Mok, a Strategic Relationships partner at Deloitte & Touche. Mok suggests that interns should put in the effort to remember anecdotes and names of co-workers and keep notes on whom they’ve met.

Be Sincere. Kristen Garcia, a group sales manager at Macy’s West (M) says that her genuine interest in meeting others from the company got her the job offer after she interned at Macy’s two years ago. “I introduced myself briefly to someone who wasn’t my direct boss, and it got me to work on an advertising project that the rest of the interns weren’t working on,” Garcia says. “But I never misrepresented myself and was always sincere.” Butler agrees, “To be indiscriminate for the sake of networking is going to be a waste of your time and not get you what you want.”

Find Some Face Time. Online networking sites, such as LinkedIn, are great. But to truly build connections, Mok, encourages interns to join professional organizations in their field to get valuable face time. Especially for those in a large city, a variety of networking groups are available and organizers are often thrilled to get younger members. Dave Wills, vice-president of Seattle-based Cascade Link, encourages interested interns to join tech clubs and professional organizations organizations. “Through those clubs we’ve met people whom we’ve hired as interns or to work on other projects.”

Join in the Big Kid Activities. Interns don’t need to stick to their own kind. Instead, ask to play in the company softball league or volunteer with their charity of choice. For those willing to be more proactive it helps to create an activity others from the company would be excited to join.

Show Up Alone. If fellow interns at the company don’t join that optional lunch or head over for a few drinks at a happy hour—go alone and meet others at the organization. In fact, not bringing work friends to networking events helps guests leave their comfort zone and meet new contacts, according to a study by Columbia Business School professors Paul Ingram and Michael Morris.

Skip the E-Mail. Most key figures at a company are overwhelmed with their inbox, so instead of being 1 out of 200 messages, pick another way to communicate. Instead, a quick hello or a short chat goes a long way according to Wills. “A phone call is still appropriate,” he says and encourages interns to figure out a convenient time in the day. “I’m always booked solid in the mornings, but usually the afternoons for me are pretty laid-back”.

Save the Tough for Last. Reach out to those who are easiest to approach first—hold off on chatting with the heads of the company who probably know less about incoming interns. “Don’t start at the top of the food chain—network with people who can still identify with where you are as a student intern,” says Ken Keeley, executive director of the Career Opportunities Center at Carnegie Mellon’s Tepper School of Business. Going to the higher-ups later in the summer also increases the chance that a colleague will put in a good word about the intern before the actual approach.

Evaluate Them. Not only is networking a tool interns use to stand out, it’s also a way for students to find out whether they’re willing to commit to a full-time job. “Many times these organizations force students to make big decisions before campus recruiting, so the companies will know how much recruiting they have to do during the school year.” Garcia, who received her offer in September of senior year, agrees: “Not only did I want to make a good impression on the company, I wanted the company to make a good impression on me.”

Source: Dizik, Alina. “Networking for Interns.” www.businessweek.com Bloomberg, L.P. 18 June 2007. Web. 04 June 2014

Career Potential: Working at an Ad Agency

This summer here at Wasserman, we want to help give some insight into particular career fields that you may not have previously considered. Here, Sydney Mai, MCC ’17, offers forth some thoughts on working in advertising.

Want a career like Mad Men’s Don Draper? Want to build an empire on Madison Ave. while spearheading a talented, dynamic team? Want office experience but dread the humdrum nine-to-five white-collar cycle? If you’re in for a little adventure, working at an ad agency is one career potential you can’t skip.

I was exposed to the concept of ad agency work in my Advertising & Marketing class last semester with Professor Eugene Secunda (to NYU future marketers: the course is a must-take). All through high school, I always thought that whatever field I ended up in, whether it was to be journalism, PR, or marketing, I’d always opt for the creative path. Truth is, an artist doesn’t have to make arts to be creative. Whether you’re a creator, a strategist, a communicator, or a businessperson, there’s a place to express your inner artistry at an ad agency.

With the explosion of social networks in recent years, the business of digital advertising is burgeoning alongside traditional advertising. The basic structure of a full-service ad agency, nevertheless, remains the quite static:

  • The account department acts as an intermediary between the advertiser (client) and the agency, communicates finance-related matters, and works closely with all internal departments to develop content & ensure that the advertiser’s message is being delivered.
  • The strategy department, also called account planning, conducts research that provides the basis for the campaign. Remember: the creative process starts with an insight!
  • The creative department is in charge of writing and designing the ad campaign. Good creatives are full with fresh ideas and know how to smoothly incorporate the advertiser’s message within their creative context.
  • The media & interactive department acquire outlets to run the campaign: prints, television, websites, social media, etc.
  • The production department executes the campaign. From printing ads to contracting directors for TV commercials, they turn plans into actions.

These vital elements of a full-service agency work like gears in a clock: everything has to be in sync. The creative department can’t go overboard with a creative idea and neglect the advertiser’s budget or intended messages. Same goes for the strategy department: account planners can’t squander a client’s budget conducting restless surveys and focus group researches. Therefore, an ad agency needs a capable account team to lubricate its gears, keeping its component departments on par with one another.

It is also important to keep in mind that an ad agency must hold great accountability for its statements. While it is easy to make unfounded claims sound convincing, it is extremely difficult – even impossible – to amend those claims and the retrieve the reputation that’s been lost. Respect your client by being accountable for your words.

Want to get your feet wet in this ever-changing, fast-paced business? Start now by searching for an internship. One of the most exciting facts about the ad world is that you learn as you go. Therefore, don’t worry too much about your background and experiences – be confident and show your passion, knowledge, and creativity. Impress your interviewers with latest articles from Ad Age & Ad Week. With your first internship, be even more flexible and look into marketing & PR positions to see how these practices crisscross and correlate. Best of luck with your endeavors!

Secrets to Landing a Job in PR & Communications

By: Ayeesha Kanji, NYU Wasserman Center @ SCPS Graduate Assistant

Recently, Rachel Frint from the NYU Wasserman Center @ SCPS hosted a webinar with Brittany Mullings, HR Associate at Prosek Partners on the Secrets of Landing a Job in PR & Communications.  In case you missed it, here are a few strategies to breaking into this competitive field:

Your Resume & Cover Letter

·      Maximum two pages, preferably one page in PDF format.

·      Pay attention to formatting details (Are all bullet points aligned? Dates aligned at the margin? Consistency in spacing?) Ensure grammar is correct.

·      Nix your objective at the top of your resume and outline your areas of expertise utilizing key words within the field, such as client relations, media relations, pitching and public speaking.

·      Use a personalized cover letter that explains employment gaps, describes why you switched industries and parallels your experience to the job description.

You & Social Media

·      Google yourself to see what positive and negative links work against you and work for you to maintain a clean and professional image. Sign-up at www.brandyourself.com to monitor your Google search results.

·      On LinkedIn use a professional picture, keep your profile up-to-date and follow companies you are interested in.

·      Ensure your public profile represents your professional brand between all social media you follow and subscribe to.

Interview Tips

·      Prepare three to five questions to ask in the interview which are not answered through researching and/or using the company website.

·      The interview is your opportunity to begin a dialogue and talk about what is not on your resume, personalize your responses and be genuine in your tone during the interview.

·      Within 24 hours send a thank-you note in either an email or as a card.

To develop your own career action plan for landing a job in public relations and communications, schedule an appointment with a NYU Wasserman Center Career Coach through NYU CareerNet.

Professional Networking Tips from Treatings

Hayden Williams is Co-Founder and CEO of Treatings. Treatings is a professional networking platform that facilitates one-on-one meetups over coffee. Prior to Treatings, Hayden spent four years as an investment banker at BofA Merrill Lynch. He graduated from Vanderbilt in 2008 with a degree in Economics and Corporate Strategy.

My first job out of college was in investment banking. While Vanderbilt’s Career Center was a great resource in securing the job, it was the individual relationships I’d built the summer after my junior year that were most helpful in deciding what I wanted to do.

I was living in New York doing an internship in Consulting. I realized that I didn’t want to work in Consulting after graduating, so I had to figure out an alternative career path. I started reaching out to all of the Vanderbilt alumni I could find who were working in roles I was interested in, asking people out for coffee so I could learn about their job.

The most helpful conversations I had were with junior people working at the level I would be starting in. I wasn’t looking for a job offer, just access to information about what certain roles were like and what types of people succeeded in them. I found it more difficult to find junior people than senior people. Young professionals aren’t prominently displayed on company websites and often don’t think to open themselves up on alumni networks. But, by the end of the summer I’d met enough people in investment banking that I decided the transferable financial skills I’d pick up as an Analyst would make for a good place to start my career.

Fast forward three years later and I was promoted to Associate. I had learned a lot and worked with great people, but realized that I didn’t want to remain in investment banking forever. I wasn’t passionate about the work and my skill set was getting narrower. I wanted to leave the finance industry and potentially work at a start-up, but I didn’t know how viable that would be given my lack of technical expertise.

My best friend (and now co-founder), Paul, was in a similar situation. We both wanted to leave our finance jobs, but didn’t want to blindly transition to a job that wouldn’t be a great fit. We wanted to talk to peers who had made career transitions we were interested in. I found that existing professional networking tools were helpful in documenting and leveraging my professional network, but not reaching outside of it. This was a problem because no one in my network worked at a start-up.

Paul and I decided there should be a professional networking equivalent to online dating sites, where people could go when they wanted to meet people outside their network. So, we quit our jobs to build Treatings, a local professional network where everyone is open to meeting over coffee to share ideas and opportunities.

The core value that Treatings offers is access to knowledge. We believe that people’s insights and career experiences have as much latent value as any physical good they own, so we’re always looking to reduce the friction of knowledge transfer.

We’re a peer-to-peer networking site. We don’t differentiate between “consumers” of knowledge and “producers” of it. Most people sign up for Treatings as a consumer, not imagining that people would be interested in their insights. People are often surprised and flattered to hear they can be a producer of knowledge when they are asked by fellow members to talk about their work. People have been using Treatings to find collaborators, meet people with shared interests and learn about new skills.

We have incorporated a filter into Treatings that makes it easy for NYU alumni and students to connect with each other. You can sign up for the platform and follow companies and skills you’re interested in. You’re then matched with other members based on shared interests and can propose coffee meetings with whomever you’d like.

We think networking should be a routine part of people’s lives, but it doesn’t have to be boring or formal. Treatings is all about taking conversations about your work out of the office. We hope you get the opportunity to meet fellow members of the NYU community over coffee (or the beverage of your choice!).

Sign up today! treatings.co

NYU Veteran’s Resources

On this Memorial Day, please take part of your day to reflect on those who bravely served our country. NYU offers a wide variety of resources to those affiliated with the military. Whether you are thinking of enrolling, are currently enrolled, or are back on campus following your service, you can find a wealth of pertinent information through our Military Service/Veteran’s Resources site. Additionally, we’re here all summer at the Wasserman Center to assist with all aspects of career planning. Log into CareerNet and make an appointment with a career coach or drop by during our walk-in hours.