Category Archives: Social Media

In Case You Missed It: Day In The Life at Time Inc.

Did you miss a day in the life at Time Inc?  Click on the image below for a recap!

 Follow us on Twitter @NYUWassEmployer for tweets on a day-in-the-life of employees at different organizations. A professional will take over our account for the day and give you live updates about the projects they work on, meetings they attend, and the culture of their office.

Student Perspectives: Social Media + Networking for the Job Search

by: Lauren Stewart

Lauren S. Stewart

Lauren S. Stewart  is a current 2nd year MPA in Public and Nonprofit Management and Policy candidate, with a specialization in management at NYU’s Robert F. Wagner Graduate School of Public Service. Lauren is currently a program assistant for multicultural career programs at NYU’s Wasserman Center for Career Development and an intern at Kenneth Cole Productions in their Corporate Citizenship department. With a passion for philanthropy, corporate social responsibility, and social entrepreneurship, Lauren plans to utilize the skills learned at NYU Wagner to influence society to focus on social responsibility as a top priority within any industry. Lauren is originally from Midlothian, VA and received a B.A. in psychology from The University of Virginia.

I (heart) LinkedIn!

Moving to the big city from Virginia was quite the experience. As plans came together with starting graduate school at NYU Wagner, finding housing in Harlem, and securing a graduate program assistant role at NYU Wasserman, I believed that I was on the fast track to success. I’m sure you’re waiting for the but…

Well, I really was on the fast track to success until I sat in on NYU Wasserman’s annual Business Bootcamp. One of the speakers spoke about the importance of networking and Linkedin. Yea, I had heard of it. I thought it was just for old and established career professionals. I never understood the value in just another Facebook. Yes, I now know that Linkedin and Facebook are completely different! It’s amazing how you underestimate certain tools when you do not truly understand their purpose or their value! When I expressed to my colleagues that I didn’t have a Linkedin, their expressions ranged from shock to pity. They pretty much made me create an account that day and reiterated the opportunity it could bring.

I am now in my second year at NYU Wagner & NYU Wasserman. Linkedin was once a platform that I knew nothing about. Now it has become my favorite social network! Funny right? I enjoy making new professional connections, reading industry articles, and staying up to date with jobs openings so that I can connect friends and family to various opportunities. This semester, I received my first InMail from a recruiter. (InMail = email for Linkedin users for all you novices out there.) She viewed my profile and believed that I would be a great fit for Kenneth Cole’s Corporate Citizenship Department. I will now be an intern in the department this fall thanks to LinkedIn! 

Don’t have a LinkedIn? It’s time to get one!

Want to learn about other ways to network? Attend one of the upcoming Social Media + Networking for your Job Search seminars:

5 Reasons Why Social Media Prep Should Be Part of Your Job Search Strategy

The fine folks from Social Assurity are back this summer with some important tips on social media prep and strategy.

NYU students should set aside some time this summer to begin prepping and optimizing their social media profiles across social networks. By creating a content rich social media presence reflecting your skills, activities, interests and accomplishments, you will be enhancing your ability to secure choice career and internship opportunities later on. Here are 5 reasons why:

Reason #1: Employers Are Looking at Your Social Media

According to a recent JobVite survey, just about every employer will eventually take a look at your social media activities as part of the recruiting/hiring process. The ultimate hiring decision has always been a subjective one and most often comes down to personal characteristics and soft skills. Social media now provides employers with a fast, easy, efficient and inexpensive way to assess your character, maturity, genuineness, credibility, overall “likeability” and cultural fit. Therefore, making that inspection easier and less time consuming for employers by being transparent and directing employers to your social media profile links will not only be appreciated by the potential employer but will likely be advantageous to you as well. Rather than dwelling on the potential negatives, you should be working to unlock the positive powers of social media by building a well-rounded, robust and easy to find online presence accurately depicting your talents, activities and accomplishments.

Reason #2: Since Employers Are Looking Then Give Them Something to See

Recruiters have neither the time nor the interest to search social media simply to find reasons to reject you. When recruiters look, logic dictates they look because they want to learn more about you, opening up a door of opportunity to set yourself apart from other qualified applicants. An overload of photos depicting social activities is not nearly as detrimental to your professional interests as not being found online at all. If this is a concern, you can use the summer to counterbalance your social activities with more professional, career oriented content. The key point is to leverage your social media by making sure you can be found rather than deactivating social media accounts or creating aliases to remain hidden.

Reason #3: The Best Offense is a Good Defense

Every company that is searching for employees online likely has a significant marketing and/or corporate presence on social media. Do your research and then follow your list of targeted companies. For each company you follow, you will be engaging with an important mix of employees, vendors and customers who will all be discussing real-life issues in real-time. As you start engaging by commenting and sharing newsfeeds, you will begin to identify real people behind a company’s curtain and they will begin to recognize you. Remember that social media is not a passive activity so keep researching, keep connecting, keep building and you will be found.

Interacting with industry experts, companies and executives is recommended if, and only if, your social media is in proper order.  Remember that whenever you send a message using a social network’s messaging system or otherwise post, you are also necessarily transmitting a digital dossier containing your entire profile and activity specific to that social network. This includes all past posts, photos, friends and followers. By having your social media optimized for inspection, you can then use social media to freely and safely interact with businesses and industry leaders and will start building a strong network as a result.

Reason #4: Many Businesses Are Using Social Media to Proactively Recruit Employees

This is all so much more than simply creating a LinkedIn account. Many companies are searching for talent on Facebook and Twitter as well. Therefore, this is also about learning how to leverage the capabilities of Facebook, Instagram and Twitter to your full potential by going beyond the basic post and like functions. Surveys continue to show that a surprisingly large number of recruiters are using Facebook to find qualified candidates, especially when looking for candidates who may not be on LinkedIn because they are not actively looking for jobs.

The ultimate goal is to be found when a company taps into social media’s big data search function by understanding your personal search metrics and the proper keywords needed to describe your unique set of skills, talents and qualities.

Reason #5: Proactively Managing Social Media is an Essential Life Skill

Social media is here to stay and will continue to influence character assessments made by grad schools, scholarship committees, internship selection committees, employers, landlords and future significant others. It is time to learn how your social media can work for you rather than against you by accurately reflecting your persona, skills and attributes for people to see and view.

Why Social Media Profile Links Always Belong On Your Resume

by Alan Katzman, Founder of Social Assurity LLC

Many articles have been written warning about social media’s impact on the job search relying on the blurred lines between personal and professional information to make their point. With a predilection towards possible negative outcomes, the prevailing default advice favors hiding social media activities from potential employers. This perspective and the prevailing analysis is dated, misplaced and inevitably leads to irrelevant outcomes.

By comparison, understanding the distinction between private versus public information provides a better backdrop for the contextual argument and offers concrete guidance for all of us to follow when it comes to using social media for career advantage.

Many will argue that pointing hiring managers to your social media profiles is not necessarily a good idea. They support their argument by claiming your resume should be as concise and to-the-point as possible, and listing your social media profiles will take up valuable space. They also argue that most of our social accounts are personal, not for business, so putting them on the resume is often irrelevant.

Addressing the last point first, whenever we post to social media we are essentially publishing that information for public consumption. You should consider anything posted online to be “public” no matter what your “privacy” settings are. Wikipedia defines social media as “the interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.” Therefore, whether the posting is professional, political, religious, familial, sexual, sophomoric or intellectual in nature, by voluntarily placing it in the public domain via social media, we are sharing that information with others and it becomes a part of our individual discoverable public record.

Each one of us has every opportunity to keep our personal thoughts, beliefs and experiences private and off the public record by simply choosing not to post them to social media. Once posted, however, building a fence around what is personal versus what is professional is virtually impossible. Can we rationally rely on the Internet to properly filter, categorize and respect public posts of personal information? Of course not.

In the context of resumes and the job search, remember that the ultimate hiring decision has always been a subjective one and most often comes down to personal characteristics and soft skills. Interviews and reference checks were once the sole domain of determining whether a candidate is “likeable” and whether that candidate possesses the personality traits to work well with the team and/or mesh with the company’s culture. For decades now, responsible employers have been performing pre-employment background screenings looking at candidates’ credit ratings as well as their criminal and civil court records which can all be classified as personal information (yet readily available to the public). Social media has encroached onto this domain and now provides employers with a fast, easy, efficient and inexpensive way to assess a candidate’s character, maturity, authenticity, credibility and overall “likeability” before incurring the costs of an interview and background screening.

According to a recent JobVite survey, just about every employer will eventually take a look at a candidate’s social media activities as part of the recruiting/hiring decision process. Therefore, making that inspection easier and less time consuming by being transparent and directing employers to your social media profile links will not only be appreciated by the potential employer but can also be advantageous to the candidate as well. Directing employers to social media profile links eliminates the risk of mistaken identity especially if the candidate has a common name. What could be worse than being disqualified from a job because of a stupid post made by someone with the same name?

Moreover, businesses are coming to realize that their prospects, customers and clients are also using social media to learn about the businesses and employees they are doing business with. So the lines between personal and professional are even further blurred as an employee’s personal life as reflected on Facebook and Twitter may attach to and potentially impact the reputation of the employer. Realizing this, employers now possess a pecuniary interest in the personal social media activities of their employees.

Given all of these arguments, we believe it is imperative for candidates to always provide links to their social media profiles on their resumes.

Social Assurity suggests placing a URL to a prepared social media landing page at the top of your resume alongside your telephone number and email address. This obviates the need to take up valuable real estate on your resume by listing each of your social media profiles separately.

Google Plus works extremely well as a landing page URL. The Google Plus URL is clean and descriptive (i.e. and provides a robust “About” page where candidates can not only publish links to all of their social media profile pages such as LinkedIn, Facebook, Twitter, Tumblr, Instagram, etc. but also link to any publications, blogs and personal websites. Google Plus also provides a place where the candidate can write their own story for anyone to see using a far friendlier template than LinkedIn. Google Plus seems to ensure a high ranking of your personal page on Google Search and with strategic use of keywords, also provides good SEO so recruiters who might be searching through the hidden job market will be more apt to find you.

In conclusion, learning how to curate and manage your social media profiles in support of your job search has quickly become a fundamental life skill. Providing people with access to your profiles shows you have nothing to hide and also shows you have a fundamental understanding of how social media integrates with the realities of the business world.

The first step in leveraging social media to make a powerful and meaningful virtual first impression upon employers is to make sure you can be found rather than deactivating social media accounts or creating aliases to remain hidden. Candidates must view their social media as an asset as opposed to a liability by saying “if they’re going to be looking at me then let me give them something to see.” For example, you can begin using Twitter as a professional networking tool or create a Pinterest board that visually mirrors your resume. It is also important for your resume and LinkedIn profile to be completely in sync and to properly categorize your Facebook friends with privacy controls set accordingly.

Given the large number of applicants to the most competitive jobs and the continuing growth of the hidden job market, it is imperative that serious applicants look at their digital presence as an asset and a natural extension of their professional resumes in order to be found through the social network and then to set themselves apart from other qualified candidates.

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A Peek Inside Mashable

David Chen, a first-year Film and Physics student, attended last week’s Welcome Week site visit to Mashable. Below is his account of the visit and the “mashed” tech and journalism outlet that is “the next evolution of tech media”:

Everybody knows The New York Times. It is a Goliath of an organization – with almost 8,000 employees producing approx. 900,000 issues a day that are consumed by many Americans: it is a news force that only a few can rival.

But many also know Mashable. In fact, they are ‘liked’ by 3.4 million Facebook and Google Plus users, followed by almost 3.5 million Twitter users, and attract countless views on their homepage everyday from all over the world. Using the connectivity and networking of the Internet, Mashable has grown into an influential ‘frontpage’ of the news world. In just eight years, it has attracted virtually 8 times the readership of the NYT. But compared to the Times, Mashable is a diminutive David; its total employment numbers just 115.

As a student interested in journalism and multimedia, I jumped at the opportunity to tour its headquarters organized by the staff at The Wasserman Center.

How does such a small company amass such an incredible readership? What makes Mashable different and why does it work?

Stepping into the Mashable headquarters on Park Avenue, I immediately sensed something was very wrong. The cutest dog I’ve ever seen was rolling on the carpeted floor playing with its kibbles, begging for belly rubs. Blue jeans, attractive hairstyles, and Boho fashion dotted the room. No cubicles. Macs and PCs living in coexistence. This office has a personality.

Kamilla greeted our group at the door. Her immediate hospitality, candid answers, and frequent reference and praise to her colleagues created an aura that Mashable wasn’t a company composed of individual entities, but an eccentric family dedicated to constantly evolve the company into something greater. Its collective and collaborative infrastructure allows an open forum for fresh ideas to be discussed, suggested by both the most senior employee to the greenest intern. Mashable is company where the person sitting next to you is not just a co-worker, but a friend who admires your work and values your contributions.

This unique work model breaks from the traditional bureaucracy of large news companies where hierarchy and obedience is imperative. Its open nature combined with its extensive online presence allows for an immediate, fast, and reactive handle over various news sources – it’s maneuverable. While Mashable continues to grow at an exponential pace, far larger corporate media companies are scrambling to replace the dying print form with a fresh online presence, copying many techniques that close knit startups, such as Mashable, have pioneered. Already it seems that Mashable is the next evolution of news media.

For more information, give Mashable a Twitter follow: @Mashable

LinkedIn is the Must-Use Digital Career Tool

LinkedIn is the online social network created strictly for professionals.  Yesterday, Rachel Frint of the NYU Wasserman Center @ SCPS hosted a Leveraging LinkedIn Webinar to discuss ways to enhance your profile, expand your professional network, and empower your career.  In case you missed it, here are some tips and tricks for using this online social platform.

5 Profile Must-Haves:

  1. Have a professional Profile Picture. A headshot with a solid background works well. Be sure to check out NYU Wasserman Social Media Week for our LinkedIn Photo Booth!

  1. Create a customized, Professional Headline that is enticing and accurately describes who you are as a student and/or professional. This 120-character description is the only customizable information that someone will see when you appear in a search.

  1. Write a Professional Summary.  It should be short, concise, and targeted.  Share information that describes your skills, areas of expertise, and the value you can provide to the employer. Use keywords and phrases that appeal to professionals in your industry, and leave people curious and wanting to learn more about you!

  1. List Skills & Expertise.  Identify skills that sell your unique brand. This section can help you to avoid including overused buzzwords (i.e. Team Player, Problem Solver). This is also the place to include technical and language skills.

  1. Use keywords and phrases that relate to your career goals and areas of interest. Review LinkedIn profiles of others in your field for industry-specific buzzwords that you may consider including in your own profile.

5 Tips to Expand Your Professional Network on LinkedIn

  1. Invite people you already know.  This can include family, friends, professors, current and past colleagues, and other NYU students. This is a great first step to expand your connections.

  1. Customize your LinkedIn invite messages: Think quality instead of quantity when connecting to others. Never use the default request; “I’d like to add you to my professional network.” Instead, explicitly share how you are connected and why you are reaching out to that person.

  1. Join groups and participate in discussions.  Here you will be able to share your expertise and connect with other professionals in your field.  The first group you should join is the NYU Wasserman Center Student and Alumni Career Connections.

  1. Follow companies that interest you. Company LinkedIn pages list current news, available jobs, and you will be able to see if you are personally connected to anyone who already works for this employer.

  1. Use LinkedIn Alumni to further build your network: Visit to see what alumni in your field have accomplished since graduation and expand your sense of what’s possible for you. Find mentoring opportunities since your fellow alumni are often are ready to help.

Next Steps

Social Media Week: Recap

We hope you all enjoyed Social Media Week and learned some useful information for promoting your social identity online.

Here are some highlights from this week:

@laurenhilary “Social Media changed my life, how we interact, and we develop our presence on and offline” #NYU #SMW13

“93% of recruiters use LinkedIn to discover talent. #SMW13 @NYUWasserman

“”Think of yourself as a brand” – engage and interact with colleagues and network ties to optimize your professional presence. @Qnary #SMW13

@jeremarketer A Day In The Life: “You must consider impact of messaging, you work-life priorities, and real-time content” #NYU #SMW13

Check out more tweets from this week by clicking the image below!

Even though Social Media Week has come to a close, you can still follow us on all of our social media platforms for more social media fun: Facebook, Twitter, LinkedIn, Pinterest, and Tumblr.

Tweet #iamlimitless with your favorite social media tip and you could be entered in to win a prize!

New Social Media Platforms (That You’re Not Using, But Should)

Throughout Social Media Week at the Wasserman Center, we’ve been learning about ways to optimize our portfolios. There is so much we can do with platforms like Facebook, Twitter, LinkedIn, Pinterest, and Tumblr. If you need examples, Wasserman has them. This week, we were introduced to a few new tools that promote our professional identities, thoughts, causes, and brands. And all of them are quite fun!

If you’re looking for a fun, informative, visual web-based supplement to your resume, may be for you. Think of as LinkedIn in living color! The platform creates an infographic profile of your professional experiences, including work history, current position, credentials, recommendations, and job functions. will also automatically populate your page if you connect it to you LinkedIn account. While visitors can download your visual resume, you can easily track clicks and page views through its user-friendly analytics system.



Twitter launched this additional application on its platform that allows you to take six-second videos. You can stitch videos together to create a short viral video and share your new film through Twitter, Facebook, or an embed on a site. Think of Vine as the video answer to Instagram, or a little moving picture insight into your life!

@NYUWasserman and @NYUWassEmployer now use Vine! Feel free to send us your six-second #iamlimitless videos!
The New Hive

Art, creativity, websites, branding, and self-expression are hard to put together. The New Hive curates your careers, experiences, and thoughts using a drag-and-drop mechanism to upload content. Create a one-off website with pictures, paint tools, music, video embeds, animations effects, links, shapes, vector graphics, uploads, sharing, and more. Professionalize your page by plugging social media API access.
As The New Hive puts it, “We’re all creative, we just make expressing it easier.”
Ifttt (If This Then That)

Jeremy Goldman (@jeremarketer) from Thursday’s Spotlight on Careers in Social Media panel referred @NYUWasserman to Ifttt!
If you’re use to structure and ever wished certain online actions dictated specific results, we might have found an equation-based web service for you! Ifttt is a site that allows you to create tasks around the “if this, then that” structure. For example, the catalyst – “if this” – might be “when I am tagged in a photo on Facebook,” the trigger – “then that” – might be something like “send me an e-mail” or “create a status message on Facebook.” Create Ifttt recipes using various social media platforms and your e-mail, and keep track of these recipes to manage specific tasks. A task might be to send thank-you messages whenever someone retweets a message of yours. If you’re on the go, interact and engage frequently, and are looking for way to automate operations related to your presence, Ifttt may be a great site for your busy, busting brand!

Social Media Week Highlight: Twitter

Twitter has over 500 million registered users and More than 50% of active Twitter users follow companies, brands, or products on social networks. 57% of all companies that use social media for business use Twitter.
Twitter is a vital and innovative tool for your career search! Some things to remember when using twitter for your search:
  1. Keep your profile picture and background appropriate and professional. Some people create two different twitter accounts one professional and one personal. Make sure your professional account promotes careers interests. Share articles and links from leaders and employers in your field, retweet company posts, and use industry-related hashtags. Whether you’re interested in graphic design, Medieval art history, or financial risk management, you’re sure to find someone who can share information with you!
  2. Pay it forward! As much as Twitter can be a resource for you, remember that it is first and foremost an information exchange community. Remember to tag handles and hashtags from previous tweets – think of this as Twitter citations. By tagging companies and professionals, you are engaging and interacting in material that improves their brand – and yours.
  3. Save your searches. Twitter allows you to save specific hashtag searches into lists. Keep track of changes in areas of interest by checking in on these hashtags. You can also view your Twitter feed through the list feature and look at all relevant posts, allowing you to seek more information based on your career interests.
  4. Follow companies and employers. More and more organizations are featuring jobs through a click or a tweet. An organization’s Twitter feed is a great way to learn about company culture, organization changes, a company’s contributions to latest trends, and daily updates.
  5. If you reference other social media profiles in your feed, make sure they are updated. Twitter’s “quick-click” approach makes accessing information incredibly efficient and easy. Make sure your LinkedIn, Facebook, and other platforms are up to date.


**If you need assistance in updating your social media profiles and platforms, drop by the Wasserman Center tomorrow from 11:30 to 1pm for PROFILES + PLATFORMS WALK-IN HOURS to meet with counselor to go over your social media presence!
Also, don’t forget to follow our own twitter handles @NYUWasserman, for the most up to date career related information, and @NYUWassEmployer, our employer twitter handle!

Social Media Week Spotlight: LinkedIn

My resume is ready! What to do now? Do not know where to start? LinkedIn is a great place to start your career search. LinkedIn is the fastest growing social media career and professional outlet. With over 160 million professionals, LinkedIn is an invaluable resource at any stage in your professional development.

Here’s some things to remember when it comes to navigating and using LinkedIn:

1. Learn the Landscape

Familiarize yourself with LinkedIn. Get a feel for the platform. Check out other member’s LinkedIn profiles, see the type of information that is posted, identify the different Groups or view the discussions taking place on LinkedIn. Take a look at your options for privacy settings. And, see how you can connect with Alumni and other Professionals within your network.

2. Build a Profile

Once you get familiar with the platform, play around with LinkedIn’s profile features and settings to help customize your LinkedIn profile.

First things first, update your Profile picture. This is your first impression. Make sure its professional and appropriate for the brand you are trying to promote, but also one that compliments the type of career you are pursuing. If you are searching for a  position in finance, select a photo of yourself in a business suit. If you are searching for a position at Macy’s adding an element of style to your profile picture would be useful. Read here for more tips and advice on selecting a profile picture.

Next in line…Professional Headline
This field is easy to skip over, however it is one of the most important tools to utilize on LinkedIn. The Professional Headline is located directly below your name and is the keywords that employers use when they do a search on LinkedIn.

Note: LinkedIn automatically defaults your Professional Headline to your most current job listed. So if your most recent job is listed as a Pet Groomer at the Fluffy Dog Boutique this will be set as your Professional Headline. If you are searching for a job as anything other than a Veterinarian or Animal Activist, you’ll want to change this.

Be sure to select keywords that not only summarize your current field, but also list a field or position you might be interested in. Most importantly, be sure to use “keywords,” or general words. This is not the place to be witty. For example, if you want to be a writer, list “writer” not “magician of words” or “story seamstress”.

Before we jump to the Summary, drop by the URL edit option. Here, it is a good idea to delete all the jibberish that comes after your name. Make it plain and simple: your name.

Moving along to the Summary section…this is a space where you can tell other LinkedIn members about your professional self, where you can deliver your current business objectives. Keep in mind, this section should pack a punch in just a couple of sentences.

Everything below the Summary, in the Experience section is where you will show what you said in your summary. Here, you can list you work experience, honors or awards, languages, skills and expertise, etc. Play around with this section as there are several options to customize this section.

For instance, did you know on the side bar, you can add things like Test Scores, Courses, Patents, Certifications, etc. Or, that when adding Skills and Expertise that if you hoover in the search bar for a couple of seconds, it will automatically give you suggestions of relevant skills used frequently by other LinkedIn members. Just be sure when adding these elements that your additions stay relevant to the brand, or the digital identity, you are trying to promote.

Create a profile that is detailed in past and current employment. Ask your connections such as past and current colleagues to post recommendations. Be sure to include your education and other professional experience highlights that make you a promising candidate.

3. Network Away

Search and build your network. Explore and add professional groups and connect yourself with other professionals. Try to get up to 500 LinkedIn connections to really add some muscle to your network.

Here, its important to practice networking etiquette:
When sending a LinkedIn invitation, be sure to personalize it. DO NOT use the default message.

When sending your personalized invitation, do four things: Make the connection – how are you alike? what do you have in common?  Get to the point, fast. Don’t waste time with butterflies and sunshine. You are messaging Subject A about opportunity x, not the weather or recent news. Credentials. Make sure you are clear why you are qualified. Why me? Be sure to include why you are asking Subject A and not another professional. Be polite and be appreciative.

Also, networking is not stalking. It is important to know when to give up and move on when networking with any professionals.

Get to know the Alumni Network. NYU has many active alumni on LinkedIn. Use the alumni tool under Contacts by selecting New York University. Here you can minimize your search criteria to where alumni live, where they work, and what they do. This is a great way to make professional connections on LinkedIn that can really help you with your professional goals.

Have fun building relationships! Be resilient and be you!

Join us tomorrow at the Wasserman Center as we continue with Social Media Week! And, Meet the Panelists below!

RSVP here.

Meet the Panelists!