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Five Things to Expect at a Startup


Jared Feldman is the Founder and CEO of Canvs, the technology platform created to measure and interpret emotions. As a student in the Entertainment, Media and Technology program, Feldman completed a reverse mentorship program with media executives at Time Warner. In mentoring these executives, he identified a huge gap between the questions people had and the tools available to answer them: none of the tools on the market were capable of providing insight and context instead of raw, complicated data. Canvs started with a mission to fill that void by providing insight and context around how people feel towards content. Jared has now grown Canvs from a small social media startup to a multimillion dollar company supporting clients like HBO, NBC, CAA, UTA, and more.

We sat down with Founder and CEO (and NYU alum) Jared Feldman to find out what makes working at a startup such a unique experience and how Canvs adds their own unique spin to the classic startup culture.

1. Autonomy – At a startup, independence is the name of the game. Looking to have ownership on a project and take it from start to end? As an intern or in an entry level role, there are few places that offer you the opportunity to be able to truly run with a project. There’s no other place you’re able to do that at a intern or entry level position than at a startup.

2. Holistic view of the industry – At startups, you (or your colleagues) are regularly interacting with investors, clients, and partners across a variety of touchpoints. There’s no better way to get a sense of how your industry comes together or what kinds of technology they’re prioritizing than by being on the ground floor of a great company. At Canvs, we work closely with traditional media companies like NBC — while also interacting with entertainment companies who are working to redefine the industry, such as BRaVe Ventures.

3. You wear many hats – At any startup, working outside your comfort zone is the norm. Sure you might work on a given team but any job description you receive at a startup is only the start of it. You can go from working on a powerpoint that will be presented to the board of directors at a multi-million dollar company to ordering pizzas. That dichotomy is what makes it exciting.

4. Responsibility – There’s no place where being a team player is more important than at a startup. At Canvs, we all work across team, and the employees that work best here are the ones who aren’t afraid to roll up their sleeves and get their hands dirty. No task is too big — or too small — for anyone at a startup. While the old adage is true that we’re all in this together!

5. Cool Perks – Most startups are known for their cool perks. At Canvs, we pride ourselves on our company culture. Between beer-on-tap, endless snacks, and monthly company events, you’re bound to have a fun alongside your coworkers. We’ve previously gone bowling, kayaking in the Hudson, and even ‘Escaped’ the Room. We really mean it when we say that ‘we work hard and play hard.’

Canvs focuses on the emotionality of social media content. They analyze social media content and identify those that contain emotions in them so networks, agencies and the like can take these emotions to inform their marketing, advertising, and production decisions across a multitude of touchpoints. Canvs has been featured in a number of leading publications including The Wall Street Journal, Variety, The Atlantic, The LA Times,, Mashable, and Ad Week’s Lost Remote.

Still looking for an internship for academic credit this fall? Visit NYU CareerNet and apply for marketing and customer success internships for the Fall 2016 semester Job ID 1040396 and Job ID 1040110 at Canvs.

Student Spotlight Series

Leon Wang

Leon Wang is a Stern student from the class of 2019, studying Finance and Statistics. This summer, he is a Strategic Planning Summer Analyst at Primary Care Development Corporation.

“I am helping this New York-based community development financial institution (CDFI) in evaluating various states’ markets for lending and consulting opportunities and risks to recommend the next geography to concentrate on for business development purposes. I have enjoyed the opportunity to practice my structured problem-solving and data collection and analysis skills, as well as, to get to know my team members, who have been incredibly welcoming and helpful in my project and development.”

Student Spotlight Series


Joseph Bieselin is a student at the Tandon School of Engineering pursuing his Accelerated Bachelor’s/Master’s Degree in Computer Engineering and Computer Science. He plans to graduate in 2017. This summer, he is the Software Engineering Intern at FactSet Research Systems.

“I have been having tons of fun both during and outside of work. FactSet provides housing within a minute walk of the office for all the interns who can’t commute to work (which is most of the summer interns). We have gone to trivia nights, restaurants, and even have an intern kickball league with other companies in the area. And while at work, I have been developing a Node.js server that will go into production for clients at the end of the internship. I have been learning a lot of other web development techniques as well due to the awesome work environment and engineers in the company. 10/10 would intern here again!”

Student Spotlight Series

Abigail Lyall

Abby Lyall a Stern student in the class of 2018, currently studying Finance and Information Systems with a minor in Computer Science. This summer, she is a Flight Operations Intern at BLADE, a company that provides helicopter and seaplane flights to and from the Hamptons and many other exciting destinations.

“Because BLADE is a startup, I’ve been doing a wide variety of tasks in all different areas of the business. It’s a fast-paced environment where things happen very quickly so it is important for me to be always on my toes and checking email, text messages and Slack channels for passengers that need to be contacted or changes that need to be made in our system. I’ve also been putting together weekly reports of flight data and presenting my analysis to the company executives. Using my reports, I’ve worked alongside company employees to schedule flights at times where there is the most demand and make sure we use our aircraft in the most efficient ways possible.”

Student Spotlight Series


Lewam Ghirmay is a student in the College of Arts and Sciences, planning to study Economics and graduate in 2019. This summer Lewam is a Human Resources Intern at SOS Children’s Villages International in Ethiopia.

“It’s pretty exciting to be a summer intern at such a fulfilling organization in my home country, Ethiopia. At SOS, I work closely with the Human Resources Department and I help manage employees that are appointed to help children in need.”

Student Spotlight Series

Alex Mayes 2

Alexander Mayes is an NYU Shanghai student studying Business and Finance, with a double minor in Chinese and Political Science. He expects to graduate in 2017 and is interning this summer as a Summer Analyst at Goldman Sachs in their Investment Banking Division.

“Within Investment Banking, I sit on the Private Placements desk, a group that arranges private equity issuances for pre-IPO companies. I’ve already learned so much this summer, and we’re only halfway through the internship.

I’m so grateful to have the opportunity to work at Goldman this summer, and I’m especially thankful for the continued support of NYU, Beta Alpha Psi, and my friends and family!”

Student Spotlight Series


Lisa Azcona is a student at the Steinhardt School of Culture, Education, and Human Development. She plans to graduate in May 2017 with her degree in Media, Culture, and Communication and Broadcast Journalism. She is a Production Assistant for Telemundo 47/NBC Universal.

“I interned for Telemundo 47’s entertainment show ‘Acceso Total’ during the spring 2016 semester and was lucky enough to be asked to come back! I absolutely love working in TV production because I do a little bit of everything. I assist producers, select entertainment news stories, write scripts, craft social media posts, usher celebrity guests, etc. I like to believe that the position is preparing me to achieve my lifelong dream of becoming an entertainment news reporter!”

Student Spotlight Series

John Ayroso

John Ayroso is an Economics student at the College of Arts and Sciences, graduating in 2017. He is currently a Marketing Intern at Columbia Records.

“I am having a blast learning about the intricacies of the music industry and am meeting amazing people every week!”

Student Spotlight Series

Caroline Deng

Caroline Deng is a Stern student majoring in Marketing and Information Systems with a minor in Integrated Digital Media. She plans to graduate in 2017, and she is currently the Digital and Performance Marketing Intern at IBM.

“I’ve had the opportunity to learn a lot of skills, from HTML and Photoshop, to video editing, web design, marketing, and internal community enablement, with a mentor who is personally invested in our success.”

Student Spotlight Series

momachi (1)

Momachi Pabrai is a student at the NYU Gallatin School of Individualized Study who is studying Finance and Media. This summer Momachi is a Business Development Intern at Landmark Ventures.

“It’s a wonderful opportunity to work right at the intersection of emerging technology businesses (specifically digital marketing and television optimization) and Fortune 500 companies!”

Are you an NYU student with an interesting summer internship? If so, email and you might be featured on our social media.