Tag Archives: employer prespectives

Being Socially Smart – Part 1

By Rebecca Warner, Founding Member of Social Assurity LLC. Rebecca can be reached at rebecca@socialassurity.com.

You’ve finished the first semester, 2013 is over and you’ve been celebrating because, well, you deserve it.

Your grades are right where you want them, your roster of leadership and volunteer activities is ever-increasing, your resume is polished and you’ve been networking since forever.  As you transition into spring semester, the hunt for your next job/internship/externship is on. But what if a few words or an image could derail all of this? All of your hard work, talent, dedication, time…rendered useless. What if you are actually the person derailing it?  And worse yet, what if you don’t even realize it?

Let’s talk about your social media. Social media is one of the most important parts of your brand..yes, you’ve got one. And surprisingly some students don’t recognize this..to their detriment. For some, it’s an afterthought. For others it’s given no thought. Some may think of social media as personal…merely self expression among friends. Personal views on social media aside, the moment it is accessible on the internet, it’s no longer private.

Having spent ten years in private investigations, I can tell you that social media searches are a huge part of corporate due diligence and pre-employment investigations. Be careful. Real decisions are based on the information people find researching a candidate…and have no doubt that they will research. If you are applying for a job, internship, externship, volunteer position, scholarship, grad school, board position, tutor/mentor position, etc. someone will likely research you. Even your potential dates are looking you up.

But it’s not just potential employers. Perhaps even more importantly for you it’s recruiters and hiring managers who may be looking for you even if you haven’t applied to a job. According to a 2013 JobVite study, “94% of recruiters use or plan to use social media in their recruitment efforts and 78% of recruiters have made a hire through social media.”

A nationwide survey conducted on behalf of CareerBuilder found “that nearly two in five companies (39 percent) use social networking sites to research job candidates, up from 37 percent last year.”  Additionally, the study found that “more than two in five (43 percent) hiring managers who currently research candidates via social media said they have found information that has caused them not to hire a candidate, up 9 percentage points from last year.”  The line between personal and professional space is blurred. You will be professionally assessed against your personal content.

Managing your social media is a life skill not just a job skill. People view social media as providing a raw, unfiltered look at someone. What are people seeing when they look at what they think is the ‘real you’? After all, it’s your content. You are creating it, publishing it and disseminating it. Even if you feel it’s an invasion of “privacy” and you shouldn’t be judged on it, it’s the “you” they are seeing.

Your digital footprint is your virtual first impression. So, take a moment to think about yours. What does your digital footprint say about you? Is your social media working for you? Against you? Is it doing anything at all for you?

Can anybody find you? Are you visible? Would anybody want you if they found you? When someone hires you, they are hiring all of you not just your exceptional talent. That person is hiring a human being that will be part of a team within a company culture and you will become a reflection of the organization. So, what does your virtual resume say? If you neutralized yourself by deleting your posts and photos then it’s a blank page, it says nothing. Sterile doesn’t persuade employers that you should be on their team.  Show and tell who you are. You have to be persuasive. If you’ve shut down your social media completely or are using a fake name you are missing opportunities. Be authentic. Convince potential employers that you would be a stellar addition to their team and would mesh well with other employees.

Part 2 of this blog will provide recommendations on how take control and build your online presence. At Social Assurity, we say if people are looking, give them something to see. Your social media is one of your biggest assets.

Employer Perspectives: Nan Fisher Entertainment

A chat with Taylor A. Hopkins, NYU: Tisch School of the Arts Class of 2013, BFA Dramatic Writing about his experiences at Nan Fisher Entertainment

How would you describe the role of a Production Intern?

The job description of a Production Intern depends a lot on where and for whom you are working. If you are interning for a large production company, studio, or producer, your job will probably consist of a lot of “grunt” work, i.e. filing, getting coffee, answering phones, and doing pretty much anything that the producer and your other superiors may need. It is rare that you would get a chance to do any work directly on projects or initiatives, although you would be in the environment and get to see the inner workings of a large production.

What are some responsibilities of an intern at Nan Fisher Entertainment?

Myself and the other interns have had the chance to work hands-on on multiple projects. We’ve been involved in every step of the development, pre-production, and production process, from helping conceptualize ideas, to contacting investors, to creating marketing plans and social media campaigns. We do anything and everything needed in order to get a production on its feet, which is why I have learned so much being here.

What is it like working at Nan Fisher Entertainment?

It’s been such an incredible experience! The work environment is open and comfortable, where everyone has a voice and gets a chance to give their input and express their opinions. We work as a team, where everyone’s voice is taken into consideration and everyone’s strengths are valued. If someone doesn’t know a whole lot coming into the job, everyone is ready to help and bring him or her up to speed. It’s a learning experience for everyone, and we’re constantly getting better at what we’re doing.

What are you working on now at Nan Fisher Entertainment?

The America’s Amazing Teens™ Project is an online competition that will identify, honor and mentor exceptional teens whose discoveries will change the world– think “Shark Tank” meets “American Idol” for the best and brightest teens in America.
 We are one of the first online competitions that will provide a platform for young scientists, researchers, web developers, inventors, and entrepreneurs to help share their ideas with the world. We are also in the beginning stages of a few other projects, which will all be picking up in 2014.

We are always looking for new interns and fresh ideas! If you’re interested in joining our team at Nan Fisher Entertainment, check out our job postings in NYU Wasserman’s CareerNet by searching for:

Reality Production Intern Job ID: 913408

Social Media Manager Job ID: 913275

Internship for Entrepreneurs Job ID: 896787

Internship for Graphic Designers Job ID: 896790

Copywriting Intern Job ID: 911690

Finance Business Internship Job ID: 911683

IT Intern Job ID: 911694

Marketing Advertising Intern Job ID: 911687

Website Developer Intern Job ID: 911693

or e-mail a Resume and Cover Letter to nan@nanfisherentertainment.com.

Wasserman Center for Career Development Kicks Off Fall Recruiting Season with Yahoo! Tech Talk

Fall Recruiting season has kicked off! Click here to read about NYU-Poly’s Tech Talk, titled “Data Eco-System and Challenges”.

Find a Job in Sports with Madison Square Garden

Yesterday, the NYU Wasserman Center @ SCPS hosted the webinar, Finding a Job in Sports which was led by a Human Resources Manager from Madison Square Garden (MSG).  In case you missed it, check out the 5 tips below for strategies to break into the sports, media, and entertainment industries!

Tip # 1:  Master the Basics

Your journey to obtain a job or internship starts with building an effective resume, writing a fantastic cover letter, and learning to ace your interview.  Presenting yourself as a detail-oriented and polished candidate will catch the eye of someone in human resources.

Tip #2:  Know How to Get Your Foot in the Door

This is an industry that values what you know.  Many successful professionals in the sports and entertainment industry began their careers in event or sales driven roles such as ushering or ticket sales.  Starting from the bottom up will help you to understand the business in its entirety, which is a skill that is greatly valued when you are ready to move into your next role within the company or industry.

Tip #3:  Network!

This is an industry that also values who you know. One of the most important aspects of finding a job in sports and entertainment is expanding your professional network! MSG’s HR manager revealed that almost all jobs in the industry are found through networking within the industry or by completing internships at a company.  So, be sure to find internships, attend industry events, connect with NYU alumni, and volunteer!

Tip #4: Look for Jobs in the Right Places

Current trends in this industry show that jobs are less likely to be be posted through sites like Monster.com or Careerbuilder.com.  Instead, recruiters are leaning more towards social media platforms such as LinkedIn, Facebook, and Twitter.  Take time to review your own personal profiles, and start to follow and engage with companies you may want to work with in the future. Many organizations also partner with university career centers like the Wasserman Center! Be sure to check out NYU CareerNet for opportunities in sports, media and entertainment.

Tip #5: Take Advantage of Industry Specific Resources

Check out these resources mentioned by Madison Square Garden’s HR Manager to boost your job search: Teamworkonline.com, Workinsports.com, Enterntaimentcareers.net, glassdoor.com, internships.com, creativeinterns.com

If you have any questions or wish to discuss your career-action plan for success in the sports and entertainment industry, request a career counseling appointment through NYU CareerNet.

Congratulations Class of 2013

Congratulations to the Class of 2013

JP Morgan would like to take this opportunity to congratulate the Class of 2013. This is an exciting time for graduates to celebrate all their accomplishments. As they embark on their next chapter in life, we want to share advice that has shaped and influenced our own colleagues and made them the people they are today.

We wish the Class of 2013 the very best from all of us at J.P. Morgan.

Day in the Life: The Mind Company

Considering working abroad? The Mind Co. offers you an opportunity to work in Buenos Aires, Argentina! Want to learn more? Check out Andre’s day as a Consultant at The Mind Co. in Buenos Aires by clicking on the logo below!

How would you like to work abroad like Andre? Apply to The Mind Co. for a Consultant Position through NYU CareerNet by clicking here!

How to Get a Job at a Startup: Part II

In Part I, we reviewed the steps you can take to make yourself an attractive applicant to any startup. The next step is to put all that preparation to good work, and systematically hustle to get your dream job.

Step 1: Do your research before applying

There are thousands of startups out there and just like running a startup itself, focus is everything. Start by researching the various sectors to get a feel for what you’d prefer. Some major areas of inquiry include:

  • Startup Sector: E-commerce, local, social, mobile, enterprise, etc.
  • Industry Sectors: Education, finance, healthcare, entertainment, etc.
  • Company Stage: Pre-seed, seed, Series A, Series B, Series C

Researching to discover your preferences will significantly narrow your search. Ideally, you should pick 5-10 companies that you would do anything to work with. Your process will also show through in the interview because you’ll be better able to express what you want, which helps makes it clear that you won’t quit when the going gets tough (which it will). The worst thing you can do is tell an interviewer ‘I’ve really been looking to get into the startup industry’, with no further elaboration. You might as well say ‘I’ve been looking for a job.’

If after doing this work, you still don’t actually have a preference (let’s say you want to do marketing, but don’t care who you do it for), then the next best strategy is to reach out to VC’s to ask who in their portfolio you should work for. VC’s tend to know who’s up and coming, who’s hot, and who’s not, so if you impress them, they’ll point you in the right direction.

Also note, here are some great startup job resources:

Step 2: Don’t apply to startups like they’re big companies

We get tons of emails addressed “To Whom it May Concern”, with a brief note and resume. When we post jobs in career sites, most applicants just…apply online. We look for people that break the system – that find a way to inject personality, to get ahead of the rest of the applicants, to make it clear that they’re ready to hustle and they have the creative mind to succeed at it. Some random examples of what you could do:

  • Email the founders directly (every email you ever write should be addressed to someone’s name)
  • Even better, network your way into an introduction to the founders
  • Become a super-user of the product & then reach out as a customer
  • Follow the founders on social media and (non-creepily) tweet at them, comment on their blogs, vote up their answers on Quora or Reddit etc – get them familiar with your name
  • Do NOT arbitrarily connect with them on LinkedIn – this always comes across as spam
  • Be persistent. Founders get it. Do not give up until they ask you to give up.

Note that this creative approach is only possible when you’ve done the research upfront and can commit to a few great companies that you’re sure you want to work for. It is impossible to do if you’re trying to apply to every company out there.

Step 3: Make your resume stand out

This sort of fits in with #2, but your resume is another great opportunity to stand out. Describe your experience in a way that wows us. Focus not just on ‘tasks performed’, but on results achieved. Use numbers. Then, use more numbers. Customize your resume to highlight the parts of your experience that are relevant to the company and the role.

Design your resume. Prove that you have an aesthetic eye. Even if you just Google around for a nice template and mold your resume into it, that’s a win, and we’ll notice! Include more than education, work experience and skills. Give us a piece of your personality, and make us want to talk to you.

Step 4: Go for broke in your cover letter

Even after your resume efforts, you should assume that in the end, your experience & credentials are going to put you just on par with the large number of other people applying. That means that the only thing that will help you stand out in the crowd is the most kick-ass cover letter (or intro email) that you can muster. It needs to be short. But it should pack a punch – make it clear why you’re the one – be witty, creative, and show that you’ve done your research. Show that you’re someone we want to spend 60-80 hours a week with. One paragraph can do all of this, and will get even weaker resumes in the door.

Your cover letter should artfully, succinctly convey three things:

  • Why this role is perfect for you
  • Why our company is perfect for you
  • Why you’re incredible

Step 5: Approach the interview like you’re a consultant

Do a ton of research about the company before you walk through those doors. Talk to people about it, get opinions – be audacious and do usability testing on our website! Assemble a portfolio of useful, relevant insight that you can drop in front of us as proof of your hustle, and your work product. That would blow us away.

Then, begin asking questions. Most applicants think the interview is the time for the company to learn about you, but the best applicants are actually vetting the company to decide whether they want to work there. They ask the toughest questions (tougher than VC’s and tougher than journalists) because they’re making a big decision about where to spend the next few years of their lives. Don’t fall into the trap of trying to prove yourself to the company, make them prove themselves to you.

Your questions should be focused; they should show a clear path of thinking about the company, and you must be ready with answers in case a clever interviewer says “That’s a great question, what would you guess the answer is?” Don’t just ask and move on, work through the answer with the interviewer, and try your very best to actually add value to the company in the interview itself. Then, later, think hard about what you discussed and when you send your thank you note (a must do), include further insights you’ve had since your discussion. Your interview should wear the interviewer out, in a good way, and leave them wanting to pick your brain further.

Nihal Parthasarathi (NYU Stern ’08) is co-founder of CourseHorse, an online marketplace that helps people discover, compare and enroll in trusted local classes. CourseHorse partners with established providers of personal and professional classes (ranging from Spanish to cooking to continuing education) and centralizes their programs to make it easier for consumers to find classes and for professional educators to sell their seats. Previously, Nihal was an education technology consultant for Capgemini, where he worked to implement an LMS, redesign the website, and overhaul marketing for a major test-prep provider.

How to Get a Job at a Startup: Phase I

One of the most common questions I receive from budding entrepreneurs at NYU is ‘What’s the best way to get a job at a startup?‘ First of all, I love this question, because just 4 years ago, the question I heard most often was ‘What’s the best way to get a job as a banker or consultant?’ I’m so happy that the a large portion of the NYU community has set its sights beyond the corporate world, and I wanted to provide some insight on how to approach the startup job process.

I like to break the job search process in two phases:

Phase 1: Everything you do before you begin your formal job search process

Phase 2: The steps you take when you’re actively engaged in the hunt for the perfect startup job

This post is about Phase I:

There’s a multitude of ways you can prepare for the job search, and most of them should answer a simple question: ‘How can I make myself into the perfect startup employee?’ Four specific answers to this question are as follows:

1. Build internship experience

In general, the more experience you’ve had, the better. Note that I use the word ‘experience’, rather than ‘internships’. Quality is better than quantity. When we examine resumes, we look much more at the specific roles and responsibilities the applicant had, and even more importantly, what results they achieved in those roles. Far better to have had one job that gave you meaningful experience, then to have worked for several big name companies as a copy-making intern. Remember that your ‘experience portfolio’ matters far more than:

  • Your GPA
  • Your Coursework
  • Your Club/Leadership Activities
  • Your Volunteer Work

2. Build specific hard and soft skills

We’re always looking for interns that bring real skills to the table. It’s incredibly useful to have multi-talented people around in case we need a newsletter edited or a mockup created, or a report pulled from Google Analytics. The Microsoft Suite of tools is standard, and everyone has experience ‘using’ Facebook, Twitter, etc. but what harder skills can you build in your spare time? Sample skills include:

  • Hard Skills
    • Adobe Photoshop & Illustrator
    • HTML & CSS
    • Coding languages: Java, PHP, Python, etc.
    • Prototyping Tools: Axure, iRise, Serena Protoype Composer
    • Analytics tools: Google Analytics, KissMetrics, Qualaroo
    • Email Service Providers: MailChimp, Constant Contact, SailThru
    • CRMs: SalesForce, Zoho
    • Customer Service: Zendesk, GetSatisfaction
    • Other Social Sites: Google+, WordPress, Tumblr
    • Online Advertising: Google Adwords, Facebook, Twitter
    • Outsourcing Tools:Amazon Mechanical Turk, Odesk
    • Credibility within online communities like Reddit, Hacker News, Github, Quora
    • Testing / QA
  • Soft(er) Skills (always backed up by work experience)
    • Phone/Inside Sales
    • Usability Testing
    • Writing

3. Have a powerful web presence

Nothing screams ‘not actually interested in the startup world’ than an applicant that has no online presence. With the multitude of sites available for public profiles & community engagement, if we can’t find you on the web, it’s hard to believe that you want work in tech full time. Here’s a list of sites you can use to beef up your web presence:

  • Start a blog. Tumblr is probably your best bet for this, but Blogger & WordPress are fine too
  • LinkedIn – critical to have a LinkedIn profile (more on this next)
  • Twitter – so mainstream now that it’s weird for people to not be on it
  • Quora – lets you flex your intellect a bit and show off your interests
  • Google+ – shows that you experiment with new media
  • About.Me – easy way to put all your online properties in one place
  • Pinterest – show your aesthetic taste in something
  • YouTube – blow us away with your own channel
  • Meetup – shows that face-to-face matters to you, and gives us a feeling for your interests

4. Network like crazy

Many students think of “networking” as a sleazy way of meeting people and trying to figure out what you can get from the, yet nothing could be further from the truth. While most of entrepreneurship is about being a ‘go-getter’, networking is about being a ‘go-giver’. It’s about taking a genuine interest in hearing the story and discovering the passions of every person you meet, and doing your very best to help them in any way you can. Donate your time, your ideas, your energy – think through your network about who might be helpful to them, and make the connection. Connection karma has a grand way of coming back to help you when you need it most.

Remember to add every person you meet as a connection on LinkedIn. Why? Well, eventually, you’ll identify people in the world that you want to meet, whether to ask them for advice, to try and form a business relationship, or to hire them. LinkedIn is the tool that tells you how you’re connected professionally to people, and the moment you see that someone is a mutual connection, you can ask for a strong introduction, which is the best way to meet anyone. The more connections you have, the more likely you are to know someone that knows the person who will change your life. Best of all, people with large networks are attractive to startups for the same reasons – they have a large pool of people to call on whenever the company needs help!

Want to join the Start-up community? Attend the NYU Start-Up Career Fair taking place today, April 11th, at NYU Poly from 2:30 PM to 5:00 PM! To RSVP, click here!

Alright. Now so now you’ve invested the time in energy in being eminently employable.

Stay tuned for Part II of how to get a job at a startup…

Nihal Parthasarathi (NYU Stern ’08) is co-founder of CourseHorse, an online marketplace that helps people discover, compare and enroll in trusted local classes. CourseHorse partners with established providers of personal and professional classes (ranging from Spanish to cooking to continuing education) and centralizes their programs to make it easier for consumers to find classes and for professional educators to sell their seats. Previously, Nihal was an education technology consultant for Capgemini, where he worked to implement an LMS, redesign the website, and overhaul marketing for a major test-prep provider.

Guest Blog Post by ActionCam Founder: Karen Bhatia

Why would a Wall Street lawyer leave the law to build ActionCam, a tech start-up striving for social change? I ask, “Why not?”
ActionCam (www.iconnectworlds.com) is building an app that provides digests of trending public policy issues and real action steps the public can take in addressing them. Have you ever read the news and wondered “What can I do to help?” We help answer that. Our mission is to revolutionize the way we learn about our world and to empower collective action to solve our toughest problems.
As an attorney, I helped companies solve their toughest problems – representing them in litigations and also helping them raise hundreds of millions of dollars in capital and restructure billions of dollars of debt. I learned a lot from practicing law and from the incredibly smart team I worked with. But my public policy background always crept in and I was most fulfilled while working on issues of affordable housing, tribal economic development, empowering street children in Latin America, education, immigration, homelessness and anti-corruption. Brainstorming ways to apply business principles in developing innovative strategies for social change, I couldn’t escape the incredible impact of technology – mobile devices and the internet – in connecting people and resources all over the world. Building on crowdfunding and crowd-petitions, what would happen if the crowd learned about policy issues from one another and suggested ways in which the public could help solve our toughest global problems? ActionCam was born.
Here at ActionCam we strive to achieve the three P’s – Purpose, People, Passion. Purpose – working on something we really believe in. People – working with awesome people that we respect, that we can learn from and that we have a blast with. Finally, Passion – working on something that inspires us to work hard, think creatively and take initiative.
This is why I left practicing law and founded ActionCam.
Come join our movement.
Meet ActionCam at the NYU Start-Up Career Fair taking place at NYU Poly on April 11th from 2:30 PM to 5:00 PM!To RSVP, click here!

In case you missed it: Day in the Life Kiboo and Qnary

This week two employers took over @NYUWassEmployer to share about their days. John from Kiboo tweeted about his day as a Brand Manager while Laura and Amber tweeted about their day in the Marketing Department at Qnary. What work skills impress John? See what he says by clicking on the Kiboo logo below!

What does Qnary say is key? Click on the Qnary logo to find out!

Tune in next week to hear from our peers across the globe as they take over @NYUWassEmployer. And as always, don’t forget to follow us @NYUWasserman for the most recent career advice and events!