Tag Archives: industry expos

10 Tips to Prepare for NYU Wasserman Industry Expos

Shauna Sexsmith, a Public Relations & Corporate Communication graduate student and Wasserman@SCPS Program Assistant, offers some advice about preparing for the upcoming Industry Expos at the NYU Wasserman Center.

  1. Define your goals – What are you looking to achieve from attending the industry expos? You should define specific and measurable objectives (Example: I want to speak to companies).

  2. Know what field you want to work in – Not knowing the exact job you want is fine, but understanding and knowing your field of interest will help you make genuine connections with employers at Industry Expos.

  3. Be open – Do not rule out an employer because of the industry it represents. For example, a non-profit organization may have opportunities in marketing or public relations in addition to fundraising and research.

  4. Create a plan – Know the employers that will be attending and do your research. Determine which ones you would like to target and know the basics of the company: what they do, where they are located, and types of available positions. Employer information will be posted in NYU CareerNet (Events Tab > Career Fairs) about one week before each Industry Expo.

  5. Prepare your resume – Ensure your resume is updated and error-free. Have it reviewed during walk-in hours at the NYU Wasserman Center. Bring several copies of your resume to the Industry Expos and also consider creating business cards to leave with an employer. NYU students can get business cards made at NYU Copy Central for a small fee.

  6. Craft your “pitch” – Your pitch should not sound like a telephone solicitor reading a script; instead you want to sound like you thought about why you are there. Prepare a 30-60 second pitch to introduce yourself to employers. Be specific, but keep it simple, clean and concise.

For example,

“Hello. I’m Shauna Sexsmith, and I am completing master’s degree in Public Relations at NYU. I’m looking for an internship related to public relations and strategic communications for this summer. I have four years of experience within corporate, non-profit, and higher education communication and I’m very interested in your company because of X,Y, & Z….I was wondering if you could tell me a bit more about the application process for your summer internship program?”

  1. Draft questions in advance – Companies want employees who are proactive and listen well. Make yourself stand out with smart questions. For example, “What is your company culture like? Why did you start working for [company name]? What advice do you have for a student who wants to work at [company name]?”

  2. Dress professionally – You should wear business professional attire in a neutral color (black, navy, or gray) to an Industry Expo. If you don’t have a suit or are planning to work in a more creative, less formal field, you can opt for something less formal, but research ahead of time and ask a Wasserman Center Career Coach what would be most appropriate.

  3. Set the right expectations – An Industry Expo is a networking and job searching opportunity. It is a chance to get face-to-face time with an employer and really leave your mark. This is your opportunity to learn about possible companies, speak with experts who can become part of your professional network, and a means to exercise your networking abilities.

  4. Follow up – Make sure you follow up after the event by sending an email to the employers you met to remind them of your conversation and interest in their roles. Always remember to connect with recruiters via LinkedIn and any other professional social networking sites they may have mentioned/have listed on their business card.

*Updated with 2015 Spring Industry Expo Information
Register for the Spring 2015 Wasserman Industry Expos in NYU CareerNet:

Arts, Entertainment, & Sports Expo | Wasserman Center
February 9th
 from 4:00 to 6:00pm

Hospitality & Tourism Expo  | Wasserman Center
February 23rd from 4:00 to 6:00pm 

Education, Health, International Affairs, & Non Profit Expo | Wasserman Center
February 24th from 4:00 to 6:00pm

Advertising, PR, & Communications Expo | Wasserman Center
March 10th from 4:00 to 6:00pm

Real Estate & Construction Management  Expo | Wasserman Center
March 25th from 4:00 to 6:00pm 

Start-up Expo  | Brooklyn
April 2nd from 4:00 to 6:00pm



What’s Next? Economics Recap

Did you miss the What’s Next? Economics panel on October 9th? If so, Indra Kar (CAS, 2015) was there to recap. Take a few minutes below to relive the event, and also don’t forget to come out to our What’s Next? Entrepreneurship Event, this Wednesday evening at 5:30pm!

As a junior majoring in Economics, I was interested to see what the panelists had to offer. It was a very informative program that was organized by Wasserman, and I was happy to see a large turnout amongst my peers. There were three key takeaways from the seminar:

Hard Skills are Valuable:

Economics majors at NYU develop a large set of “hard skills” which are essentially knowledge that you learn in the classroom. These include the quantitative skills that students develop in classes such as Statistics, Math for Economics, and Econometrics. Kasia Janczura, the Director of Academic Policy with the NYC Department of Education, specifically referred to these classes and stated how they enhance your analytical abilities. And analytical skills are of very high value.

In addition, both Paul Kontonis, a Partner at Centridium Media, and Mario Malave, an Analyst at Morgan Stanley, emphasized the fact that Economics majors develop an understanding of behavior. This knowledge can be applied in the real world to interpret how certain markets respond and understand data that elucidates consumer behavior. Mario specifically stated how his classes helped him think about the interactions between “big and small”—essentially, seeing things from a broader perspective.

Develop Skills through Internships:

An important thing to remember as an Economics major is that you aren’t necessarily going to learn about particular industries from your classes. Compared to students in Stern, Economics students in CAS don’t gain the same breadth of knowledge in financial markets, equity research, investment banking, and the like. However, Paul stressed that CAS students can still apply what they’ve learned in Economics classes to a particular industry. You won’t necessarily know specifics about the industry at first, but you have the skills that you can apply to it.

So to help bridge the gap between the classroom and the real word, the panelists emphasized finding internships. In particular, Mario stressed the importance of a summer internship for those who want to break into the banking industry. The reason is that an internship can lend you experience within an industry that you didn’t necessarily learn about in class. In other words, it can make up for missing hard skills. Not only that, but internships can also help students build “soft skills” such as communication skills and time management which aren’t necessarily taught in school. Vinny Parra, who works at Deloitte Consulting, stated that soft skills are also a very important part of what makes a strong job applicant.

To find the right internships, students can use Wasserman’s Mentor Network to talk to people who have been working in different aspects of business. Also, CareerNet has listings of internships for the fall, spring, and summer. Learning does not have to be limited to the classroom or even to New York City. Why not take a look as to what’s out there?

Networking is Critical:

Knowing the right people can really help someone land a job, especially that first one right after college. Again, students can use the Wasserman’s Mentor Network to connect with people who work in certain industries. All of the panelists talked about the importance of getting to know the right people.

Kasia, who is a Teach for America alumna, mentioned how networking with someone helped her land her first job in the education industry.  Paul offered a humorous anecdote about how he received a job offer in the past. He didn’t research the company he was applying to and was generally unprepared for the interview. However, before he left the building after his interview was over, he chatted with the receptionist. They were both Greek, so they were able to relate to each other based on their ethnic backgrounds. Paul later received a job offer—despite the fact that he struggled through the job interview. But the little bit of networking that he did with the receptionist was enough to convince the hiring department that he would be a good fit.

Whether you are at a recruiting event, information session, or employer presentation, it is in your best interest to talk to people, even if it’s very casual. Connecting with the right people can make you appear to be a good match for the company. According to Mario, that’s really what a company is looking for: the right fit. In addition to showcasing hard and soft skills and industry knowledge, Economics majors can demonstrate their fit via networking opportunities, especially those at Wasserman.

Industry Spotlight Series: Academia, Higher Education and Policy

Unexpected Career Outcomes…and, Events that Celebrates Them

By Desalina Allen, Career Development Counselor

Quick: What do a journalism major, a previous coordinator at the NYS democratic conference, a business grad, and a digital marketing guru have in common? Answer: They are working in academia!

I have to be transparent: I’m the business major mentioned above.  After graduating with a degree in Finance, I was set on finding a corporate job where I could put my analytical skills to good use.  While I did ultimately find that job, I quickly learned that it wasn’t the right fit for me.  Six years later, I’m still using my analytical skills but in a completely different role in higher education where I now head up the assessment efforts at NYU Wasserman.  Had you asked me upon graduation if I ever saw myself working at a college or university, I probably would have said no.

The surprising news is that many professionals share similar stories when they come to speak at NYU Wasserman.  Sometimes, you just cannot predict what will happen with your career. That’s why we created our Industry Spotlight Series, so you can explore career paths in industries that you may or may not have considered.

Would you have guessed that someone with a background in politics would be working for NYU or that a student interested in education and journalism would be writing for a publication at the New School?  Maybe not, but if you are just a teeny bit interested – come hear their story at our Spotlight on Academia, Higher Education and Policy event on February 27!