By Nicole Tucker, Tech Recruiter at iCIMS
As a recruiter, I’m constantly reviewing resumes, phone screening candidates, and setting up interviews to find the best talent for iCIMS. With so many applicants for each position, it’s challenging to identify the soft skills needed for each unique job to ensure that the candidate is a great match for the position. On the other hand, when I’m on campus for recruitment events, students ask me “what can I do to land the job that’s right for me?” The good news is, thanks to the latest recruitment technology, there’s a tool that helps recruiters find top talent quickly and easily, and gives candidates the opportunity to stand out during their job search. It’s all in the power of video.
iCIMS and other employers have implemented video capabilities as part of their interview process. This means, candidates are given an opportunity to record a short video explaining why they are the best person for the job. Think about it, by submitting a video in addition to your resume, the recruiter will be able to see you, hear your communication style, and assess your professionalism, which can make you stand out from the crowd. With all this information regarding your candidacy, you have a much better chance of getting noticed and being invited to interview for your dream job. According to Recruiting.com, “the information retained from one minute of online video is equal to about 1.8 million written words.” In an age where the average job receives 250 resumes, having that kind of edge is crucial.
Why Video is the Answer
It gets you in front of the recruiter — no matter how far away you are from the job. The end goal is an interview, but the logistics of scheduling 30 minute interviews for every candidate can limit your chances of making it onto the schedule. Video is your chance to use one or two minutes to persuade your future boss why you are the right person for the position.
You can “prove” your ability by simulating a real world experience. Say you want to land that big sales job, but you’ve only worked at one other company. In two minutes, you can prove what the resume doesn’t show by giving a sales pitch. Recruiters can quickly see your ability and potential.
How to Make the Perfect Video
Dress the part – The video is your first impression to your potential employer, so treat it like an interview by wearing your professional attire.
Practice makes perfect – Your video should showcase your presentation skills, so don’t rush through the experience. Record a few versions until you feel your message is clear and you appear confident and comfortable in your video.
Keep it short and simple – Don’t experiment with special effect and graphics, unless you’re an expert. Keep the video under two minutes to keep the recruiters attention throughout its entirety.
We all get a little anxious when it comes to recording ourselves on video. It’s hard enough to pick the right LinkedIn photo — let alone record a composed, well-spoken video as part of the application process. However, the payoff can be huge — video is a great opportunity to stand out and it could give you the edge you need to land your dream job. My advice? Start preparing for your close-up now!