Tag Archives: LinkedIn

Student Perspectives: Social Media + Networking for the Job Search

by: Lauren Stewart

Lauren S. Stewart

Lauren S. Stewart  is a current 2nd year MPA in Public and Nonprofit Management and Policy candidate, with a specialization in management at NYU’s Robert F. Wagner Graduate School of Public Service. Lauren is currently a program assistant for multicultural career programs at NYU’s Wasserman Center for Career Development and an intern at Kenneth Cole Productions in their Corporate Citizenship department. With a passion for philanthropy, corporate social responsibility, and social entrepreneurship, Lauren plans to utilize the skills learned at NYU Wagner to influence society to focus on social responsibility as a top priority within any industry. Lauren is originally from Midlothian, VA and received a B.A. in psychology from The University of Virginia.

I (heart) LinkedIn!

Moving to the big city from Virginia was quite the experience. As plans came together with starting graduate school at NYU Wagner, finding housing in Harlem, and securing a graduate program assistant role at NYU Wasserman, I believed that I was on the fast track to success. I’m sure you’re waiting for the but…

Well, I really was on the fast track to success until I sat in on NYU Wasserman’s annual Business Bootcamp. One of the speakers spoke about the importance of networking and Linkedin. Yea, I had heard of it. I thought it was just for old and established career professionals. I never understood the value in just another Facebook. Yes, I now know that Linkedin and Facebook are completely different! It’s amazing how you underestimate certain tools when you do not truly understand their purpose or their value! When I expressed to my colleagues that I didn’t have a Linkedin, their expressions ranged from shock to pity. They pretty much made me create an account that day and reiterated the opportunity it could bring.

I am now in my second year at NYU Wagner & NYU Wasserman. Linkedin was once a platform that I knew nothing about. Now it has become my favorite social network! Funny right? I enjoy making new professional connections, reading industry articles, and staying up to date with jobs openings so that I can connect friends and family to various opportunities. This semester, I received my first InMail from a recruiter. (InMail = email for Linkedin users for all you novices out there.) She viewed my profile and believed that I would be a great fit for Kenneth Cole’s Corporate Citizenship Department. I will now be an intern in the department this fall thanks to LinkedIn! 

Don’t have a LinkedIn? It’s time to get one!

Want to learn about other ways to network? Attend one of the upcoming Social Media + Networking for your Job Search seminars:

LinkedIn is the Must-Use Digital Career Tool

LinkedIn is the online social network created strictly for professionals.  Yesterday, Rachel Frint of the NYU Wasserman Center @ SCPS hosted a Leveraging LinkedIn Webinar to discuss ways to enhance your profile, expand your professional network, and empower your career.  In case you missed it, here are some tips and tricks for using this online social platform.

5 Profile Must-Haves:

  1. Have a professional Profile Picture. A headshot with a solid background works well. Be sure to check out NYU Wasserman Social Media Week for our LinkedIn Photo Booth!

  1. Create a customized, Professional Headline that is enticing and accurately describes who you are as a student and/or professional. This 120-character description is the only customizable information that someone will see when you appear in a search.

  1. Write a Professional Summary.  It should be short, concise, and targeted.  Share information that describes your skills, areas of expertise, and the value you can provide to the employer. Use keywords and phrases that appeal to professionals in your industry, and leave people curious and wanting to learn more about you!

  1. List Skills & Expertise.  Identify skills that sell your unique brand. This section can help you to avoid including overused buzzwords (i.e. Team Player, Problem Solver). This is also the place to include technical and language skills.

  1. Use keywords and phrases that relate to your career goals and areas of interest. Review LinkedIn profiles of others in your field for industry-specific buzzwords that you may consider including in your own profile.

5 Tips to Expand Your Professional Network on LinkedIn

  1. Invite people you already know.  This can include family, friends, professors, current and past colleagues, and other NYU students. This is a great first step to expand your connections.

  1. Customize your LinkedIn invite messages: Think quality instead of quantity when connecting to others. Never use the default request; “I’d like to add you to my professional network.” Instead, explicitly share how you are connected and why you are reaching out to that person.

  1. Join groups and participate in discussions.  Here you will be able to share your expertise and connect with other professionals in your field.  The first group you should join is the NYU Wasserman Center Student and Alumni Career Connections.

  1. Follow companies that interest you. Company LinkedIn pages list current news, available jobs, and you will be able to see if you are personally connected to anyone who already works for this employer.

  1. Use LinkedIn Alumni to further build your network: Visit linkedin.com/college/alumni to see what alumni in your field have accomplished since graduation and expand your sense of what’s possible for you. Find mentoring opportunities since your fellow alumni are often are ready to help.

Next Steps

Spring Break: 10 Ways to Get Ahead

  1. Clean up your Facebook page: Employers check applicants’ Facebook page, so it is important to clean up your Facebook page and set your privacy settings if you have any photos, posts, statuses, or comments you wouldn’t want employers to see. Your Facebook page is one way to market yourself. How do you want people to see you? Keep that question in mind as you clean up your page.
  2. Update your resume and cover letter: Too busy with class work during the semester to work on anything else? Spring Break is a great time to update your resume and cover letters.  You can get some of your friends or family to give you feedback. Sometimes another pair of eyes to check over your work may help you realize what you’re missing. You have plenty of time to finally sit down, open up your resume or cover letter and fix your format or add new experiences. If you need some help, the Wasserman website has several examples of resumes and cover letters!
  3. Go to the Wasserman Center: Didn’t know the Wasserman center was open over Spring Break? It is! With many students out of the city, there will be less of a crowd seeking to meet one of the career counselors. For those of you staying in the city, take a trip down to the Wasserman center and ask any questions you have about resumes, cover letters, interviewing, job search and anything else related to career development.
  4. Get started on your job search: With more time on your hands, get started on your job search early by researching companies you might be interested and get in touch with their culture, what they do, and how you might fit in. Take a look at possible career paths!
  5. Create a LinkedIn account: LinkedIn is a way to professionally market yourself and it’s a great way to network with others virtually. Many employers search for their applicants online and your LinkedIn profile will be on the top of their search.
  6. Practice Interviewing on InterviewStream or BigInterview: Wasserman provides you with many resources to improve your interviewing skills. With InterviewStream and BigInterview, you can practice interviewing and then see how well it went. With your roommate finally out of the room, you can turn on that camera and improve your interviewing skills. Come back from Spring Break being better at interviewing!
  7. Practice Interviewing with your family/friends: Here’s another way to improving your interviewing skills. Sometimes it feels more like the real interview when you practice with a person in front of you. During Spring Break, you have the chance to ask your family and friends you haven’t seen in a while to interview you. Ask for feedback; it is always great what suggestions and advice others have you.
  8. Sign up for the Wasserman Mentor Program: Take a look at the Wasserman Mentor Network. The program helps students explore careers by linking them to alumni and others. The mentors come from a variety of fields and are willing to share their expertise in that field with you.
  9. Reconnect with previous employers: Sometimes with all that is going on, it is hard not to forget to communicate and reconnect with previous employers. Spring Break is a great time to e-mail your previous employers and stay connected.
  10. Plan ahead and check out future Wasserman events: Get ahead and check out what Wasserman events are in line when you get back from the break. See what events fit your schedule or what best meet your needs, RSVP and write down the date and time!

These are just a few ways to help you get ahead during your Spring Break.

Join us Friday March 22nd at 12 PM on the third floor of Palladium for LinkedIn, Networking + Job Search 101 – hosted by LinkedIn!

Join LinkedIn experts for an exciting inside look into their amazing resources. Use spring break to revitalize your job search and networking skills, and your knowledge of the LinkedIn platform!

Bring your laptops and learn about:

What is LinkedIn?
Networking 101
Build Your Professional Brand
How Can LinkedIn Help You?
Start Your Career on the Right Foot
Searching for Jobs

To RSVP, click here!

Have a fun and productive Spring Break!

Resource of the Week: Linkedin

Resource Name: LinkedIn

Where to find it: www.linkedin.com

What it is: LinkedIn is a social networking site that’s actually all about professional network building for people who are about to enter or are already in the workforce. Think of it as a Rolodex where you’re able to connect with employers, friends, and professors alike to help expand your network of professionals.

Who it is good for: LinkedIn is beneficial for all students preparing to begin their job search who want to learn more about a particular business opportunity as well as employers seeking potential candidates.

Why you should use it: Through LinkedIn, you are able to follow different companies and get notifications about job offers available and even “save” jobs that you’re interested in applying for. It allows you to upload your resume or design your own profile to showcase your work experiences. You can review the profiles of hiring professionals and discover which of your existing contacts, such as friends, previous employers, and even professors, can introduce you to them. Link-in to this resource to stay connected to your dream job!

Interested? Read more here.

Also, don’t forget to attend Social Media + Networking for your Job Search Seminar on March 12th at 3:30 PM. To RSVP, click here.

Social Media Week: Recap

We hope you all enjoyed Social Media Week and learned some useful information for promoting your social identity online.

Here are some highlights from this week:

@laurenhilary “Social Media changed my life, how we interact, and we develop our presence on and offline” #NYU #SMW13

“93% of recruiters use LinkedIn to discover talent. #SMW13 @NYUWasserman

“”Think of yourself as a brand” – engage and interact with colleagues and network ties to optimize your professional presence. @Qnary #SMW13

@jeremarketer A Day In The Life: “You must consider impact of messaging, you work-life priorities, and real-time content” #NYU #SMW13

Check out more tweets from this week by clicking the image below!

Even though Social Media Week has come to a close, you can still follow us on all of our social media platforms for more social media fun: Facebook, Twitter, LinkedIn, Pinterest, and Tumblr.

Tweet #iamlimitless with your favorite social media tip and you could be entered in to win a prize!

Social Media Week Spotlight: LinkedIn

My resume is ready! What to do now? Do not know where to start? LinkedIn is a great place to start your career search. LinkedIn is the fastest growing social media career and professional outlet. With over 160 million professionals, LinkedIn is an invaluable resource at any stage in your professional development.

Here’s some things to remember when it comes to navigating and using LinkedIn:

1. Learn the Landscape

Familiarize yourself with LinkedIn. Get a feel for the platform. Check out other member’s LinkedIn profiles, see the type of information that is posted, identify the different Groups or view the discussions taking place on LinkedIn. Take a look at your options for privacy settings. And, see how you can connect with Alumni and other Professionals within your network.

2. Build a Profile

Once you get familiar with the platform, play around with LinkedIn’s profile features and settings to help customize your LinkedIn profile.

First things first, update your Profile picture. This is your first impression. Make sure its professional and appropriate for the brand you are trying to promote, but also one that compliments the type of career you are pursuing. If you are searching for a  position in finance, select a photo of yourself in a business suit. If you are searching for a position at Macy’s adding an element of style to your profile picture would be useful. Read here for more tips and advice on selecting a profile picture.

Next in line…Professional Headline
This field is easy to skip over, however it is one of the most important tools to utilize on LinkedIn. The Professional Headline is located directly below your name and is the keywords that employers use when they do a search on LinkedIn.

Note: LinkedIn automatically defaults your Professional Headline to your most current job listed. So if your most recent job is listed as a Pet Groomer at the Fluffy Dog Boutique this will be set as your Professional Headline. If you are searching for a job as anything other than a Veterinarian or Animal Activist, you’ll want to change this.

Be sure to select keywords that not only summarize your current field, but also list a field or position you might be interested in. Most importantly, be sure to use “keywords,” or general words. This is not the place to be witty. For example, if you want to be a writer, list “writer” not “magician of words” or “story seamstress”.

Before we jump to the Summary, drop by the URL edit option. Here, it is a good idea to delete all the jibberish that comes after your name. Make it plain and simple: your name.

Moving along to the Summary section…this is a space where you can tell other LinkedIn members about your professional self, where you can deliver your current business objectives. Keep in mind, this section should pack a punch in just a couple of sentences.

Everything below the Summary, in the Experience section is where you will show what you said in your summary. Here, you can list you work experience, honors or awards, languages, skills and expertise, etc. Play around with this section as there are several options to customize this section.

For instance, did you know on the side bar, you can add things like Test Scores, Courses, Patents, Certifications, etc. Or, that when adding Skills and Expertise that if you hoover in the search bar for a couple of seconds, it will automatically give you suggestions of relevant skills used frequently by other LinkedIn members. Just be sure when adding these elements that your additions stay relevant to the brand, or the digital identity, you are trying to promote.

Create a profile that is detailed in past and current employment. Ask your connections such as past and current colleagues to post recommendations. Be sure to include your education and other professional experience highlights that make you a promising candidate.

3. Network Away

Search and build your network. Explore and add professional groups and connect yourself with other professionals. Try to get up to 500 LinkedIn connections to really add some muscle to your network.

Here, its important to practice networking etiquette:
When sending a LinkedIn invitation, be sure to personalize it. DO NOT use the default message.

When sending your personalized invitation, do four things: Make the connection – how are you alike? what do you have in common?  Get to the point, fast. Don’t waste time with butterflies and sunshine. You are messaging Subject A about opportunity x, not the weather or recent news. Credentials. Make sure you are clear why you are qualified. Why me? Be sure to include why you are asking Subject A and not another professional. Be polite and be appreciative.

Also, networking is not stalking. It is important to know when to give up and move on when networking with any professionals.

Get to know the Alumni Network. NYU has many active alumni on LinkedIn. Use the alumni tool under Contacts by selecting New York University. Here you can minimize your search criteria to where alumni live, where they work, and what they do. This is a great way to make professional connections on LinkedIn that can really help you with your professional goals.

Have fun building relationships! Be resilient and be you!

Join us tomorrow at the Wasserman Center as we continue with Social Media Week! And, Meet the Panelists below!

RSVP here.

Meet the Panelists!

Spring Semester Career “To-Do List”

Welcome back to campus! We hope you all had a wonderful winter break and are rejuvenated for the Spring Semester. To hit the ground running hard, we have created a Spring “To-Do List” to guide you in developing your professional skills this Spring Semester.

1. Get to know the NYU Wasserman

NYU Wasserman empowers students and alumni to succeed at every stage of their professional development. Early and frequent engagement with the center is important for your professional development. NYU Wasserman is prepared to help you:

  • Identify career paths and job opportunities
  • Develop a personal brand
  • Create a successful job search strategy
  • Provide personalized career development programs

Stop by one of the NYU Wasserman’s 3 locations (NYU Wasserman @ Poly, Wasserman Center at SCPS), check out our website, follow us on Twitter, Facebook, Linkedin, Wassertube, and here!

2. Attend the Career Fair

When: January 30th, 2013
Time: 11:00 AM to 3:00 PM
Where: Kimmel Center 4th & 10th

NYU students from all majors and disciplines are invited to meet with employers to explore full-time opportunities and summer internships! Career fairs are a great way to meet employers and learn about different companies and job opportunities within those organizations.

Remember: Business casual attire is expected, professional attire is preferred – be sure to bring copies of your resume.


Learn how to prepare for the fair
Learn how to make the most of a career fair

Participating employers

For a list of employers attending the fair, log in to NYU CareerNet and click Events > Career Fairs. (Be certain you are not viewing the event listing under Events > Seminars.)


Advanced registration is not necessary. Student registration will take place on the day of the fair in the second floor mezzanine lobby. You need only your NYU ID or NYU-Poly ID card for entry.

3. Revamp your Resume

Your resume is the first chance you have to make a lasting impression. However, the average employer only spends about 30 seconds looking at a resume. In this job market, you must have an expertly crafted resume.

Follow the link here to see if your resume makes the cut.

If you would like help revamping your resume, we recommend that you schedule an appointment with a Career Counselor. You can do so through your NYU CareerNet account under the “Short Cuts” menu.

4. Sign up for the Mentor Network

Want to explore a career? The NYU Wasserman Center’s Mentor Network  is an informational tool that links students with alumni and other professionals. Mentros in this program are available for:

  • In-person Informational Interviews
  • Day on the Job/Job Shadowing
  • Phone/Skype Contact

To get involved, meet with a counselor for mentor network orientation and to discuss your general career interests. If you have additional questions please contact career.mentornetwork@nyu.edu

5. Join Linkedin

Linkedin is the leading professional networking tool. Its mission is to connect the word’s professionals to make them more successful. Through Linkedin:

  • You can connect with colleagues, classmates, companies, employers, professionals and much more
  • Build a profile that demonstrates your professional skills, education, and work experience
  • You can join groups in industries you are interested in, participate in discussions about trends or changes in the job market
  • View different career paths

To create a Linkedin here.
Join the NYU Wasserman Center Student & Alumni Career Connections Group here.

Also, join us at the NYU Wasserman Center on February 7th at 12:30 PM to see Lindsey Pollak present on how to navigate social media for professional uses.
RSVP through NYU CareerNet or here.

5. Build Your Personal Brand

To be a competitive applicant in today’s job market, you must be able to communicate and market your personal brand.  Your personal brand what makes you uniquely distinguishable. Here’s some things to think about:

  • What is your personal brand?
  • What makes you credible, relevant, and different from others?
  • What is your 30 second “elevator pitch”?
  • How do you want people to remember you?

Want some further help? Check out this Workbook from PwC here.

6. Follow us on here, Twitter, Facebook, Wassertube & Pinterest!

For more career advice and information as well as NYU Wasserman and employer events, don’t forget to follow us on all of our social media platforms.

Leveraging Your NYU Network on LinkedIn

You’ve probably heard that networking is a valuable tool for professional development that can help you find an internship, land your first job, get a promotion, or find a business partner. However, despite the benefits of networking, it still can sound a bit intimidating.

Networking doesn’t have to be intimidating. Think of networking as nothing more than creating and maintaining connections with other people. One easy way to develop a connection is through shared experience.

As an NYU student you are lucky to share the experience of being an NYU student with many successful NYU alumni across the Global Network University. See below for tips on how to use LinkedIn to leverage your NYU network and capitalize on the shared experience of being a past or present NYU student.

Tips for Connecting with People on LinkedIn:

Think quality instead of quantity when connecting to others. Don’t ask to connect to anyone and everyone. Be strategic and target individuals who will be an asset to your professional development.

Never use the default request; “I’d like to add you to my professional network.” Instead, explicitly share how you are connected. For example, when connecting to alum, indicate that you are currently a student of his or her alma mater and be sure to indicate your university affiliation on your profile.

If you are not directly connected to someone, but share a mutual connection, it is courteous to ask for a virtual introduction.

To Find NYU Alumni on LinkedIn:

Join  “NYU Wasserman Center Student & Alumni Career Connections” Group

Join other NYU-related Groups

Utilize linkedin.com/college/alumni to search your NYU network.

Have More Questions?

The LinkedIn Learning Center provides user-friendly tutorials and user guides that can help you make the most of your profile and utilize your professional network.

Career Counselors at the Wasserman Center are also available to help you develop an effective LinkedIn profile and online networking strategy.

November Spotlight: Networking!

Do your networking skills need disaster relief? Check out Wasserman’s networking resources!

October left us with a lot to clean up! We made it through the difficulty of Hurricane Sandy, and are ready to kick off Networking November! Over 80% of jobs are found through networking, so it is crucial that you have these skills mastered. Practicing networking and putting yourself in situations to practice these skills will set you apart from the massive pool of applicants many job postings will receive. Whether you are an extrovert who is extremely comfortable working the crowd, or an introvert who would prefer crafting a well thought out e-mail, putting yourself out there is imperative.

Luckily, the Wasserman Center provides you with a plethora of resources and opportunities to ensure you can master these skills!


It is great (especially for introverts) to begin the networking process online. However, keep in mind that to be the most effective it is important to go beyond the computer screen and toward speaking to contacts in real life settings.

Mentor Network: The Mentor Network is accessed through your NYU CareerNet account, and is a database of professionals who have expressed interest in supporting NYU students in their career development. Fore more information, and to gain access, come to the Wasserman Center during walk-in hours.

Wasserman Center Student and Alumni Career Connections LinkedIn Group: This group consists of over 5,000 members, and offers you the opportunity to begin discussions or network individually with NYU alumni!


When networking in any capacity you want to make sure you are being professional, and not overly aggressive.  A career counselor can help you with an individualized approach to networking in the industries and organizations you are hoping to target.

Employer Information Sessions: There’s a fine line between being assertive and being aggressive. Make sure that you let other people speak and contribute to the conversation in a reasonable manner. If you don’t feel like there’s a chance to communicate as much as you would like with an employer, get the employer’s business card and follow up with a thoughtful e-mail. You can even ask to meet for coffee to further discuss how you can make yourself a competitive applicant for his/her organization. So many employers tell us that 200 people will be at their information session, and only 2-3 people will follow up afterwards. Make sure to take the time to do so! To find out when the next Information Sessions are taking place you can go to Events > Information Sessions in your NYU CareerNet account.

Social Media and Networking for Your Job Search Seminars: This seminar is facilitated by NYU Wasserman Center staff, and give you the opportunity to learn how to professionally leverage social media for a productive job search. To find out when the next seminar is taking place, go to Events > Seminars in NYU CareerNet..

Wasserman Special Events: Events like our Boot Camp Series, and plethora of graduate student events offer numerous opportunities to meet with employers and practice your networking skills! We try our best to always have a great cross-section of employers so that there is someone who could be useful to anyone’s career interests!

Networking November has officially begun! We’ll continue to discuss networking tools and resources to help you network your way to the job of your dreams.

How to Tuesday: Socialize your Way to a Job/Internship! 5 networking tips

Yes, what you’ve heard is true: a majority of jobs are never posted. Employers often rely on employee recommendations to fill positions so meeting professionals is a great way to improve your chances of landing that coveted job or internship. Networking can be a scary concept. Don’t play hide and seek with the hidden job market – be constructive and effective with these  simple tips. :

1. Make networking a habit. You probably have the opportunity to meet someone new or strengthen a relationship every day. Networking is about building professional relationships with individuals working in a variety of areas. Make it a habit to engage with others even when you aren’t job searching. Offer to help others who want information about your career or connections with your contacts.

2. Talk to people you already know about your career goals. Even
if your friends, family, classmates, or colleagues aren’t pursuing the same profession, they probably have contacts in other areas. Be sure to ask them for introductions – in person or via email.

3. Build upon your current network. Make it a priority to attend events – at Wasserman and elsewhere – where you can meet professionals in your field of interest. Consider joining a student club or professional association to expand these opportunities.

4. Focus on gathering information. Professionals don’t always know about open positions and, even when they do, they may not feel comfortable recommending someone they don’t know. Instead of immediately asking for a job, start a conversation or ask for an informational interview. This strategy can get you insider information on hiring trends and companies in your industry of interest. Once you’ve made a good impression and started to establish a relationship, ask that your contact keep you updated if he/she hears of any openings in the industry.

5. Follow up, but don’t be pesky. There’s a fine line between being assertive and aggressive. After you meet a professional, it’s great to follow up with a brief email or LinkedIn request expressing gratitude for the conversation and/or asking for a follow up discussion. Sending period emails with relevant news articles or brief updates on your professional pursuits are great ways to ensure your contacts will think of you when a position opens.