Tag Archives: online presence

NYU Wasserman partners with Qnary

Qnary is proud to announce a strategic partnership with NYU’s Wasserman Center. Qnary helps individuals optimize, monitor, and manage their digital footprints. Qnary’s cutting-edge, cloud-based technology solution aggregates, categorizes, and displays publicly available online information to provide a complete view of individuals’ digital footprints. It also produces step-by-step recommendations that help individuals manage and enhance their online presence. Qnary believes that with an improved online identity, we can help you achieve goals like getting a job, launching a business, or becoming known as a thought leader.

People turn to the web to find personal or professional information about others. They may be Googling a potential boss, looking up a date’s Facebook page, or reading a favorite comedian’s Twitter account.

If you’ve found Qnary thanks to the Wasserman Center, you’re probably looking for an internship, job, or new career. You may be wondering if your online presence matters during the career search. It does.

Your online presence, also known as a digital footprint, is a compilation of all of the publicly available information on the Internet.

If you’re looking for a job, your recruiter has probably seen at least one of your social profiles. According to Jobvite, 86% of recruiters check a candidate’s social media profiles. In 2007, 83% of recruiters used search engines to learn more about job candidates, according to ExecuNet. And, if they didn’t like what they saw, you missed out. A Reppler study showed that 69% have rejected applications based on what they found online.

Those who are looking for senior-level positions don’t have it any easier. A different ExecuNet study showed that most executives (76%) expect companies and recruiters to search for them online when they are applying for a job  — even if they are part of the 22% that has never checked search engines to see which personal or professional information could be uncovered.

Executives who are more Internet savvy, about 11%, fear that the online information that is uncovered could cost them a job. Twenty percent of those surveyed have taken proactive measures to increase the number of positive search results that are found when their names are search.

Working with Qnary (www.qnary.com) is one proactive measure to improve search results that anyone can take. Qnary, a digital identity optimization and reputation management platform, helps individuals see, optimize, and benefit from their public information. The platform gives individuals a deep view of all of the digital information that is publicly available about them.

Unlike some companies that focus on crisis management, Qnary makes good people look great. It provides tips and tools to help the individual build more robust social network profiles and improve search results. Some content sharing tips are embedded as well, allowing Qnary users to create unique, consistent online presences.

There are also individual consultants who can work with professionals to help them achieve their goals. Consultants can be reached at sales@qnary.com.

Wondering what it’s like to work at Qnary, a company that combines technology and expert knowledge to improve their client’s digital footprints? Virtually shadow Lauren, a Marketing Manager, and Amber, a Marketing Lead, as they live tweet their workday!

Follow us on Twitter @NYUWassEmployer for tweets on a day-in-the-life of employees at different organizations. A professional will take over our account for the day and give you live updates about the projects they work on, meetings they attend, and the culture of their office.

Resource of the Week: Linkedin

Resource Name: LinkedIn

Where to find it: www.linkedin.com

What it is: LinkedIn is a social networking site that’s actually all about professional network building for people who are about to enter or are already in the workforce. Think of it as a Rolodex where you’re able to connect with employers, friends, and professors alike to help expand your network of professionals.

Who it is good for: LinkedIn is beneficial for all students preparing to begin their job search who want to learn more about a particular business opportunity as well as employers seeking potential candidates.

Why you should use it: Through LinkedIn, you are able to follow different companies and get notifications about job offers available and even “save” jobs that you’re interested in applying for. It allows you to upload your resume or design your own profile to showcase your work experiences. You can review the profiles of hiring professionals and discover which of your existing contacts, such as friends, previous employers, and even professors, can introduce you to them. Link-in to this resource to stay connected to your dream job!

Interested? Read more here.

Also, don’t forget to attend Social Media + Networking for your Job Search Seminar on March 12th at 3:30 PM. To RSVP, click here.

In case you missed it: Day in the Life ICAP

Did you miss Justin’s day as a Voice Broker at ICAP? Catch up with his day at the world’s leading voice and electronic interdealer broker and provider of post trade risk and information services. You can view his tweets by clicking the logo below!


Want more insider information into different industries? Follow us @NYUWassEmployer. Also, don’t forget to follow us @NYUWasserman!

Leveraging Your NYU Network on LinkedIn

You’ve probably heard that networking is a valuable tool for professional development that can help you find an internship, land your first job, get a promotion, or find a business partner. However, despite the benefits of networking, it still can sound a bit intimidating.

Networking doesn’t have to be intimidating. Think of networking as nothing more than creating and maintaining connections with other people. One easy way to develop a connection is through shared experience.

As an NYU student you are lucky to share the experience of being an NYU student with many successful NYU alumni across the Global Network University. See below for tips on how to use LinkedIn to leverage your NYU network and capitalize on the shared experience of being a past or present NYU student.

Tips for Connecting with People on LinkedIn:

Think quality instead of quantity when connecting to others. Don’t ask to connect to anyone and everyone. Be strategic and target individuals who will be an asset to your professional development.

Never use the default request; “I’d like to add you to my professional network.” Instead, explicitly share how you are connected. For example, when connecting to alum, indicate that you are currently a student of his or her alma mater and be sure to indicate your university affiliation on your profile.

If you are not directly connected to someone, but share a mutual connection, it is courteous to ask for a virtual introduction.

To Find NYU Alumni on LinkedIn:

Join  “NYU Wasserman Center Student & Alumni Career Connections” Group

Join other NYU-related Groups

Utilize linkedin.com/college/alumni to search your NYU network.

Have More Questions?

The LinkedIn Learning Center provides user-friendly tutorials and user guides that can help you make the most of your profile and utilize your professional network.

Career Counselors at the Wasserman Center are also available to help you develop an effective LinkedIn profile and online networking strategy.



If you’ve heard the joke about start-ups being the new “hipster,” it’s because the combination of the current economical and technological climate is well suited for such an environment. Thanks to laptops that weigh nothing, the universal mobile market, and the fact that the internet can do anything, you cannot doubt the fact that, right now, start-ups are enjoying their golden age.

A startup is described as, if you want to get technical, “a company or temporary organization designed to search for a repeatable and scalable business model.” Because startups are designed to search for ideas, they are the perfect working environment for people who feel their creative right brain often outsmarts their analytical left.

I’m a NYU Tisch alum (Dramatic Writing ’11) and do marketing and communications for Pluto Mobile. We are ourselves a start-up, and we just launched the beta build of Pluto, a local discovery app for iPhone that will revolutionize the way you discover New York. I handle all of Pluto’s Social Media and PR.

As much as I’d rather not admit it, the collective phrase “wearing a lot of hats” works better than any other common statement does at describing the start-up environment. Working with a small team on a product that is not yet established means you are really thinking conceptually all of the time. It isn’t so much stepping on other people’s toes as it is working together to craft a product that is innovative, smart, and marketable. So I’ve learned a lot about marketing, which I knew nothing about, sales, which I knew nothing about, and mobile apps! Which… I guess I knew a lot about already.

There are, in general, a lot of perks to working at a start-up. Sophia (Marketing intern)’s immediate reply when I asked her what her favorite perk was is, “We get to wear whatever we want to work.” Jeans included, guys.

Danny, our Marketing Manager, explains: “At a start-up, everybody’s voice is heard. At a corporation you are [often] just a number, but at a start-up, you are actually a person who gets listened to.”

If you are interested in being part of the Pluto team, drop me a message and your resume at christina@myplu.to. If you are interested in being part of the Pluto community, sign up to test our Beta here.

In case you missed it: A Day in the Life NYU Stern and ABS Partners

Have you ever wonder what its like to work in Real Estate? Want to see what a day in the life is like? Catch up with Ash, an Associate in the Tech and Creative Division by clicking the logo below.

Don’t stop there. Curious to know what its like to be an upperclassman? Follow Kim, an NYUStern junior, through her busy schedule by clicking on the NYU Stern logo.

Don’t forget to follow us @NYUWassEmployer for more guest tweets! And follow us @NYUWasserman for more career related information!

In case you missed it: A Day in the Life Nielsen

Did you miss Eric’s guest tweets? Get a recap of Eric’s day in Brand & Innovation Strategy at Nielsen by clicking the logo below!

Don’t forget to follow us @NYUWassEmployer for the most recent tweets! And follow us @NYUWasserman for some great career insight!



Since it is an election year, the NYU Wasserman Center, the Wasserman Center @ SCPS, and the Wasserman Center at NYU-Poly are hitting the campaign trail with an #iamlimitless campaign to help showcase all of the amazing internships, service opportunities, and work experience across the globe that our students and alumni are pursuing. Your story is important to us, and we want you to share it through the #iamlimitless campaign!

Tell us why you are limitless and how the Wasserman Center helped you get on the right track with your career. BE CREATIVE – Feel free to include a photo, video, or anything else that tells your #iamlimitless story.

  • Tweet your career success story to @NYUWasserman with #iamlimitless
  • Post your #iamlimitless story to NYU Wasserman Center for Career Development on Facebook

All campaign participants be entered into a raffle to win one of several #iamlimitless give-a-ways, along with gift certificates, vouchers, and prizes from Employer Partners of the Wasserman Center!

Don’t forget to flaunt an #iamlimitless button or rock an #iamlimitless temporary tattoo during Welcome Week 2012! The Wasserman team will be handing out #iamlimitless swag TODAY, August 28th from 11am-4pm in the NYU Kimmel Center lobby.

For more information, please click here.

In case you missed it: A Day in the Life Google

Did you miss Jocelyn’s tweets on what its like at her internship with Google? Catch up with her Freshman Engineering Practicum Internship by clicking on the logo below.

Follow @NYUWassEmployer for the most up to date tweets! And don’t for get to follow @NYUWasserman for more career related information!

In case you missed it: WeDidItnyc A Day in the Life

Catch up with Oscar’s day in the life at WeDidItnyc! Follow his tweets to see what its like working for this crowdfunding start-up. Click the WeDidIt! logo for more!

For more live tweets, follow us @NYUWassEmployer! Also, check out our other twitter handle @NYUWasserman for more career info!