Tag Archives: pinterest

Being Socially Smart – Part 2

By Rebecca Warner, Founding Member of Social Assurity LLC. Rebecca can be reached at rebecca@socialassurity.com.

Now,  it’s time to brand yourself. Leverage your social media and create a brand that people want.

Derogatory, bigoted, aggressive, antisocial behavior is unacceptable.  Does your social media contain any of the above? Have any of your friends posted questionable material on your profiles? Think of any misbegotten tags and shares. Remember, recruiters or potential employers don’t actually know you so don’t assume that they will understand your content or give you the benefit of the doubt. Will they get that those were just lyrics you posted? Would that matter to them?  Use common sense. You would never badmouth a recruiter or the company that you just interviewed with right?  Sounds like a terrible idea..but you’d be surprised what people broadcast. Remember, social media is social. You have an audience..and if your privacy settings are lax it may be pretty public.  What if a questionable or adverse picture or post never went away? What if that was the first thing that appeared when someone Googled you? Could you live with it? Consider the permanence of your social media. Once you post something you often lose control of it. Even if your privacy settings are airtight, your friends’ may not be. It can be shared and re-posted instantaneously.

Scan your sites for evidence of drug use, alcohol abuse, aggressive or overtly sexual behavior and any signs of social intolerance. Edit. Would you have a resume full of spelling and grammatical mistakes? Would you go to an interview looking sloppy or dirty? Is NYUStud@aol.com the best email address you can think of? If your social media is a mess, that may send the wrong message. So, clean up your social media. Stay competitive.

Once you’ve cleaned up your Twitter, Tumblr, Instagram, and Facebook, etc. you are not done. That’s just half the equation. Cleaning up gets you back to zero. But zero is not where you want to be. You want to stand out and get noticed. Ask the question again. Is your social media doing anything at all for you? Can anybody find you?  You must be visible.  No one can hire you if they can’t find you.  Are you on LinkedIn, Google+, Twitter, Facebook, etc.? Do you have a website? A blog?

So, what does your virtual resume say? If it’s a blank page, it says nothing. Sterile doesn’t persuade employers that you should be on their team.  Show and tell who you are. You have to be persuasive. If you’ve shut down your social media completely or are using a fake name you are missing opportunities. Be authentic. Convince potential employers that you would be a stellar addition to their team, solve their problems and would mesh well with other employees.

How can you convince them? What should people know about you? What have you accomplished? What are your skills? How can you help them? Show and tell how you are a valuable asset.  Have you won any competitions? Are you a leader? Do you volunteer? Telling is powerful but showing can be even more compelling. Use text and media to highlight your attributes while sharing your story and building your brand.

What does your Linkedin profile look like? It should be filled out as completely as possible. You must have a picture. Look professional. Fill out the summary, education, skills, awards, etc. Write recommendations for people you’ve worked with. Like companies, follow your school, connect with people, alumni, recruiters, and join groups. Reach out and engage. Whether it’s with people, companies, recruiters, current employees, etc.

What about Google+? Have a website, great? Get yourself out there! Do you blog? If you have a portfolio, is it online? If not, don’t worry just get busy. Find the best ways to showcase your skills. Get on Twitter, Pinterest, etc. and link your various profiles to one another. Use Pheed and Tumblr to highlight your creative side.

Be mindful of everything you share and update regularly.  So, think about your social media. Are you doing everything you can to stand out, get yourself noticed and get you into that interview or meeting or applicant pool?  Are you easy to connect with? Remember, people will mine their connections for new connections, employees, volunteers, interns, mentors, etc.  Continue to refine your social media and brand.

It’s tough out there so give yourself every advantage you can. Ongoing management of your social media is crucial. At Social Assurity, we say if people are looking, give them something to see. Your social media is one of your biggest assets.

Second semester has barely started, the weather is cold so get going. You’ve got this!

Resource of the Week: Pinterest

Pinterest may be that landscape of food, fashion, DIY and wedding planning. But, boasting 50 million users, this visual heavy social network can also be used vastly in your job search and for your career objectives.

Many people prefer to absorb information visually. This form of visual learning is not only limited to Yoga instructions or fondue recipes. It can also include interviewing tips, preparing your resume, and industry information.

Use Pinterest to stay organized and use images to remind you of things you have read or images that have inspired you.

Quick tip: If you don’t want people to see a certain board – say which companies you are researching – change that board to private for your own viewing.

Pinterest To-do List:

  1. Follow companies that interest you: Stay up to date on companies’ most recent pins to see what advancements or changes the company may be making. You can also use it to have a glimpse into the company culture.
  2. Follow career experts: Many experts and career sites use Pinterest as a way to consolidate their articles. By following career experts, you can gain insight on your job search and also how to excel in a particular industry. You can also learn new skills and tips to make you a better candidate

But, also use Pinterest to explore and to inspire. Discover ideas on how to dress professionally – both for men and women, how to answer difficult interview questions, or how to behave at a formal business luncheon.

Pinterest allows you to share content and images from external websites as well as to showcase talent and work from your own hard-drive.  You can use Pinterest as Project Board for your own, original work. Or, you can even use Pinterest as a virtual resume to supplement your physical resume.

Don’t forget, link your Pinterest to your Facebook and Twitter accounts to grow your followers and spread your social media impact.

Pinterest Homework: Build a Visual Resume Board

While a standard, black and white resume is still required for most positions, a visual resume can be a way to supplement your job search and set you apart from the crowd. By creating a visual resume, you can showcase your work history and demonstrate your experience in a pictorial manner.

Where to begin? Pin photos of schools you’ve attended with links to the programs you enrolled in. Similarly, pin logos of companies you’ve worked or professional associates you are a part of.  You can also pin images of awards you’ve won or achievements you’ve made over the past few years.

Once you’ve pinned some images and linked to the appropriate websites, utilize the text box provided. Be sure to capture the importance of each pin as well as how it relates to your career or work objectives.

You can also add a quick description of your visual resume board through the “Edit Board” option.

The key is to concisely depict your professional image and brand through your board’s content and tone.

Once you’ve completed your visual resume board, be sure to share it with your followers. You can add a direct link to your visual resume board on your physical resume, as well as your Email signature, LinkedIn and other social media websites.