Tag Archives: qnary

In case you missed it: Day in the Life Kiboo and Qnary

This week two employers took over @NYUWassEmployer to share about their days. John from Kiboo tweeted about his day as a Brand Manager while Laura and Amber tweeted about their day in the Marketing Department at Qnary. What work skills impress John? See what he says by clicking on the Kiboo logo below!

What does Qnary say is key? Click on the Qnary logo to find out!

Tune in next week to hear from our peers across the globe as they take over @NYUWassEmployer. And as always, don’t forget to follow us @NYUWasserman for the most recent career advice and events!

NYU Wasserman partners with Qnary

Qnary is proud to announce a strategic partnership with NYU’s Wasserman Center. Qnary helps individuals optimize, monitor, and manage their digital footprints. Qnary’s cutting-edge, cloud-based technology solution aggregates, categorizes, and displays publicly available online information to provide a complete view of individuals’ digital footprints. It also produces step-by-step recommendations that help individuals manage and enhance their online presence. Qnary believes that with an improved online identity, we can help you achieve goals like getting a job, launching a business, or becoming known as a thought leader.

People turn to the web to find personal or professional information about others. They may be Googling a potential boss, looking up a date’s Facebook page, or reading a favorite comedian’s Twitter account.

If you’ve found Qnary thanks to the Wasserman Center, you’re probably looking for an internship, job, or new career. You may be wondering if your online presence matters during the career search. It does.

Your online presence, also known as a digital footprint, is a compilation of all of the publicly available information on the Internet.

If you’re looking for a job, your recruiter has probably seen at least one of your social profiles. According to Jobvite, 86% of recruiters check a candidate’s social media profiles. In 2007, 83% of recruiters used search engines to learn more about job candidates, according to ExecuNet. And, if they didn’t like what they saw, you missed out. A Reppler study showed that 69% have rejected applications based on what they found online.

Those who are looking for senior-level positions don’t have it any easier. A different ExecuNet study showed that most executives (76%) expect companies and recruiters to search for them online when they are applying for a job  — even if they are part of the 22% that has never checked search engines to see which personal or professional information could be uncovered.

Executives who are more Internet savvy, about 11%, fear that the online information that is uncovered could cost them a job. Twenty percent of those surveyed have taken proactive measures to increase the number of positive search results that are found when their names are search.

Working with Qnary (www.qnary.com) is one proactive measure to improve search results that anyone can take. Qnary, a digital identity optimization and reputation management platform, helps individuals see, optimize, and benefit from their public information. The platform gives individuals a deep view of all of the digital information that is publicly available about them.

Unlike some companies that focus on crisis management, Qnary makes good people look great. It provides tips and tools to help the individual build more robust social network profiles and improve search results. Some content sharing tips are embedded as well, allowing Qnary users to create unique, consistent online presences.

There are also individual consultants who can work with professionals to help them achieve their goals. Consultants can be reached at sales@qnary.com.

Wondering what it’s like to work at Qnary, a company that combines technology and expert knowledge to improve their client’s digital footprints? Virtually shadow Lauren, a Marketing Manager, and Amber, a Marketing Lead, as they live tweet their workday!

Follow us on Twitter @NYUWassEmployer for tweets on a day-in-the-life of employees at different organizations. A professional will take over our account for the day and give you live updates about the projects they work on, meetings they attend, and the culture of their office.

Social Media Week Highlight: Facebook

Join us here on the NYU Wasserman Blog as we kick off Social Media Week! To view all of the events this week, click the logo below!

Social Media is changing the landscape of today’s careers. It is rapidly becoming an essential tool for building a professional network as well as expanding your employment potential.  The ability to create and sustain your online presence gives you a unique opportunity to establish and promote your personal brand.

Want to know how to get started? Stop by our blog each day this week to see a new Social Media platform highlighted.

First up…Facebook!

You may think of Facebook as that tool you use to follow your old high school flame or your favorite frenemy, to post your envy worthy vacation photos, or to use as a virtual chat page when you are slipping out of your chair in your 3 hour lecture class.

However, Facebook is a great way to seek employment opportunities and to present your professional self.  Just make sure you remember these tips for using Facebook:

  1. Explore and identify companies or groups that have Facebook pages and contact them for more information about opportunities. However, make sure these companies are active on Facebook. Check to see when their last post was made or how often they post to their Facebook.
  2. Facebook is public so before you wreck yourself, check yourself. Facebook or Google yourself to see what comes up and what potential employers will see if they do the same. If you do not like what you find, it is time to do some damage control. Make sure your Facebook profile is consistent with your other social media platforms. If you plan to use your Facebook reSet your privacy settings accordingly. Evaluate your profile picture and make sure it’s professional and appropriate. Your default might be the first the potential employers see: make a great first impression.
  3. There are many different groups on Facebook such as alumni and young professional groups. Add yourself to these groups and keep an eye on updates and posts, you never know what is going to be posted. The next post could be an amazing job opportunity. Utilize Facebook and your connections to seek out these opportunities within your very network.

Click on the Facebook icon above to get started today.

Don’t forget to stop by again tomorrow for insight into LinkedIn and its hidden settings!

Tomorrow at the Wasserman Center…

To RSVP here.

Guest Blogger: Q&A with Qnary Founder Bant Breen

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Bant Breen, the founder and CEO of Qnary, has had a long career in global communications and marketing. In 2011, he left his position as Worldwide CEO of Reprise Media, Interpublic Group’s global search and social media agency, to start a company focused on helping individuals benefit from their digital identity, the publicly available information about them that could be found online. We sat down with Bant to figure out how he discovered his passion for advertising, when he realized he was good at it — he was inducted into the Advertising Hall of Achievement in 2010 — and what advice he would give to others who were just starting out.

Q: In the beginning how did you know that advertising was right for you?

BB: I was excited about advertising and the advertising industry from a very early age. I grew up close to Chicago and visited the ad firm Leo Burnett when I was a kid. The characters that they created inspired me. As a teenager, my best friend and I created our own ad agency and made ads and promoted events in our hometown. I liked the clever nature of the work. I also loved the idea of pushing yourself to do something that nobody had done before.

Q: You led search, social media, and mobile components of advertising campaigns before those areas were well known. How were you able to stay ahead of the curve?

BB: I like to play around with new digital media ideas — even really bad ones. At the birth of the digital media era I remember sitting in college messing around with all  of the very basic HTML things that were possible at the time. New ideas, even when incomplete, start to share a glimpse of what is possible. I don’t know if I stayed ahead of the curve, but I certainly have always lived and worked comfortably within the curve. I always welcome change.

Q: What made you want to start your own company?

BB: I have spent my career split between being inside large companies and outside launching startups. I am almost always an intrapreneur when inside a large corporation coming up with new ways of thinking and innovative business models. When I am outside the big companies, I am the entrepreneur trying to raise the relevance and importance of a new product and service that in many cases is a radical departure from the normal way business is conducted.

Q: What do you look for when you’re hiring people?

BB: I only hire people who can write well. For some reason, writing is the one skill that seems to have been overlooked by higher education over the last decade. The quantitative skills are at an all-time high but conveying ideas and arguments in written form alludes most graduates.

In terms of personality traits, I tried to create Qnary as a business with a full range of characteristics in its staff. We have the highly analytic and introverted, the extremely outgoing and every mix of the two that you can imagine. We are an interesting, eclectic bunch.

That being said, there are work traits that matter to me. People have to be passionate, have to be willing to work very hard, have to have a “find a way” attitude to problem solving, and cannot take themselves too seriously.

Q: What types of experience should college students try to get to improve their career outlook?

BB: The reality is that getting exposed and involved in any and all types of work helps improve a career outlook. Do something and be interesting. Doing nothing and just partying in college is the only thing you should avoid.

Q: What organizations were you involved in during college that helped you early on in your career?

BB: My college experience was pretty wide-ranging. I tried sports and realized quickly my days as an athlete were over. I dabbled in student government. I moved on to writing for magazines and the college newspaper. I worked at the Admissions Office of my university.

My big eye-opening experience in college actually took place at graduate school. I organized a film and television society that ended up working with one of the first cable providers of interactive TV content. The exposure to this interactive technology drove me towards digital media.

Q: What advice would you give someone who is just starting out in his or her career?

BB: Work hard — really hard — and learn fast. Make mistakes, once but do not be afraid to make them. You aren’t pushing yourself enough if you don’t make mistakes.

Q: Why does your online identity matter to those who are looking for a job? How can you improve it?

BB: Before people meet you, they look you up online. After they meet you they look you up online. If you’re looking for a job, your recruiter has probably seen at least one of your social profiles. According to Jobvite, 86% of recruiters check candidates’ social media profiles. An additional 77% scanned search engines in 2006, according to ExecuNet. A Reppler study showed that 69% have rejected applications based on what they found online. Go to Qnary.com and follow the optimization steps to improve your online presence.

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Manage and maximize your online presence with Qnary CEO Bant Breen!

Qnary allows individuals to see, optimize, and benefit from their digital identities. The platform (http://www.qnary.com) provides users with an understanding of how they look online and a tool suite to help them improve their online identities. Qnary’s consultants provide brand strategy expertise for those who seek individualized engagement.

Part of Social Media Week at the Wasserman Center. Reserve your spot while there’s still space!!

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To RSVP, click here.