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Management Consulting Case Interviews

Cracking The Case

Tips For Case Interviews From the Other Side of the Table

Here at Argopoint, like other consulting firms, we often use case study interviews to evaluate potential applicants. These interviews are commonly a source of anxiety for undergraduates and other first-time interviewees, but they don’t have to be. Our founder, Jason Winmill, has 20 years of experience in the management and strategy consulting field, and has run thousands of case interviews with top candidates from schools including Harvard Business School, Wharton, and Yale. Here are some tips for prospective applicants gathered from years of experience on both sides of the process:

“Plans are only good intentions unless they immediately degenerate into hard work.”

— Peter F. Drucker, Leading 20th Century Management Thinker

Pay attention to the interviewer

You might be talking to a senior or junior member of the company. They might be warm and talkative or reserved and direct. Some interviewers enjoy the process, while others don’t…and sometimes your interviewer might just be having a bad day.

Suggestion: Get a read on your interviewer. Observe the behavior and attitude of the interviewer and act appropriately. Whether they want to chat for a bit or get right down to business, follow their lead. In addition, the information that an interviewer gives you is meant to help you, so pay attention and use their cues to your own benefit.

It’s about more than just the math

Too many first-time interviewees spend time worrying about doing the math correctly to the exclusion of other important factors. Keep in mind that you’re being evaluated on a comprehensive basis, including your critical thinking skills, your analytical capabilities, and your ability to solve problems.  While quantitative prowess is important to being a consultant, this capability doesn’t go very far if you do not know how to apply it in a business setting.

Suggestion: Be sure to demonstrate to your interviewer that you can not only find solutions to mathematical problems, but that you can also use your findings to quickly form opinions and guide decisions. In addition, make sure you spend time demonstrating more than just your quantitative capabilities.

Demonstrate enthusiasm and keen interest in the conversation

In a case interview you are presented with business problems, similar to those actual consultants are faced with.  This is an opportunity to demonstrate to the interviewer that you can both can handle consulting work, and that you find it interesting. A good consultant will find the work enjoyable and intellectually stimulating.

Suggestions: Demonstrate enthusiasm and energy in your conversation with the interviewer. This will demonstrate your passion for the industry.

Focus on the bigger business problems present

You are not expected to be an expert on every industry. Don’t be concerned if you do not know the specifics of the industry that you are questioned about. What is important is your understanding of business and your ability to solve business issues.

Suggestion: Focus on the bigger problems that can be generalized across industries to all businesses. Examples include declining profitability, merger integration, increasing market share, etc.

Structure the problem to help to brainstorm your own solution, but don’t force fit any frameworks

Most firms and professionals recommend applying a pre-existing framework to the scenario at hand. This will structure the problem making it clearer, to both you and the interviewer, how you are thinking about the problem. However, be weary of a strict compliance to these frameworks. Applying one to a situation that it doesn’t fit with is a large mistake you should try and avoid. This mistake implies a misunderstanding of the fundamental problems and thus a flawed way of addressing them and coming to a solution.

Suggestions: Study or review various business frameworks such as Porter’s 5 Forces and a traditional microeconomic cost structure. In addition, read publications such as The Economist and The Wall Street Journal to become familiar with actual business problems and solutions, as well as descriptions of various industries.

Don’t over complicate things

You need not focus on all the information presented to you. While it’s not a bad thing to see potential hours’ worth of issues, as it shows you can think deeply about a problem, focusing on all of them will waste your time without getting you any closer to an answer.

Suggestion: Prioritize and focus on key information, not all the information. As soon as you have a sense of the most important factors in a case, shift your attention to those aspects. Ask questions about the core issues that you have identified.     

Ask (smart) questions

A consideration of the interviewer will be identifying how you act when faced with an ambiguous situation. Consequentially asking too many questions will portray that you don’t respond well. On the contrary, interviewers expect you to ask some questions, but they should be relevant and important to the issue at hand and your proposed solution.

Suggestion: Demonstrate leadership ability and initiative by focusing on questions that help you in connecting the information, but not that aid you in creating a complete picture. This will show that you can solve problems in a less structured environment and possess creativity. 

Communicate your thought process clearly

One of the most important parts of the interview is assessing your problem solving, analytical and critical thinking skills. To demonstrate that you possess these qualities, make sure to communicate your thought process clearly to the interviewer when coming to a solution.

Suggestion: Be thorough in walking the interviewer through your complete thought process. Explain why you come to each assumption that you do and why the questions you are asking him or her are relevant to the scenario presented.    

Don’t be afraid to think outside the box

If there were simple solutions to the problems that consultants address, then there would be no consulting industry, as businesses would be able to solve their own business problems. When businesses approach consulting firms they are looking for innovative and creative solutions.

Suggestion: In developing creative solutions, be sure to always stick to common sense and business acumen.  

Demonstrate a dedicated interest in the firm you are interviewing at

Remember that the interview is a good place for you to learn more about the firm, as well as where the firm learns more about you. Use the opportunity wisely and make keep the interview interactive so you can learn more about your interviewer and gain insight into their thought processes and daily work.

Suggestion: Be yourself and display your interest in the firm by making the interview as interactive as possible.

Above all, relax and enjoy the experience. Your interviewers are looking for the skills and traits that will genuinely lead to your success in the position—they want you to succeed. The best applicants are excited by the challenges available in the consulting field, so try to think of your case interview as an enjoyable new challenge and an opportunity to learn more about the company you’re interviewing with. Good luck!

Jason Winmill is the managing partner at Argopoint LLC and has over 20 years of management and strategy consulting experience.  Jason has advised senior executives (including general counsels) across a range of industries including healthcare, pharmaceuticals, retail, consumer products, financial services/insurance and utilities.

Jason served as the “outside architect”—assisting in the design of an outside counsel rationalization and partnering program for one of the country’s top ten largest legal divisions.   His work for this client and other in-house legal groups has resulted in a portfolio of more qualified outside counsel (as measured by a reasoned assessment of objective markers) and significantly lower costs for legal services. He worked to improve efforts involving litigation, intellectual property (patents and trademarks, among others), human resources, real estate, mergers and acquisitions, government investigations and regulatory law.  Jason’s work has been featured in publications such as the Wall Street Journal, Corporate Counsel Magazine, the ACC Docket, The American Lawyer, Inside Litigation, Purchasing Magazine and Inside Supply Management.

Jason has held positions at Bain & Co—a leading strategy consulting firm and at Goodmeasure Consulting, a leading organizational change consulting firm headed by Harvard Business School faculty, a former editor of the Harvard Business Review and leader of the Harvard Business School’s general management faculty.

Jason is an honors graduate of Harvard College.  He received an MBA from the Harvard Business School, where he was elected to lead the school’s Forum on Business Ethics.


Uncovering the Hidden Job Market in Real Estate

Rosemary Gonzalez attended the event “Uncovering the Hidden Job Market in Real Estate” on Tuesday, March 25th, 2014.  Rosemary is a graduate of the Gallatin School of Individualized Study, and is currently a real estate agent at Citi Habitats.  She will start her Master’s in Real Estate at NYU this fall.  Wasserman@SCPS hosted the panel to help students interested in the Real Estate industry gain insight on how to effectively search for jobs.



Panelists Ashkán Zandieh from ABS Partners Real Estate, LLC, and Brett Leonhardt from Madison Realty Capital explain the importance of expanding your skill set and networking in the Real Estate industry. Both panelists graduated with a Master’s in Real Estate from the Schack Institute of Real Estate at NYU and obtained their current positions via networking. A conversation with a professor unrelated to job searching led to an interview at ABS Partners for Ashkán where he obtained a position that hadn’t even been created yet.

The key to networking is being authentic, realistic, and personable. Never ask for a job. Instead, ask questions, have a conversation, ask for advice, get to know the individual and learn from their experiences. If they hear of job opportunities, they might just reach out to you, or refer you for positions you’d never find on monster.com, careerbuilder.com, or other job search sites. Networking is the active approach to job searching. However, most of people engage in the passive approach, which involves submitting applications online.

As the presenters mentioned, “Real world networking is an art” and “You can’t even quantify how important networking is.” When reaching out to a contact at a company of interest, keep it short. Express an interest and ask to meet for coffee or breakfast. Nobody has time to read a novel about your life and why you’d be great for the company! Remember, you’re not there to ask for a job; you’re there to learn about the person and establish a relationship. LISTEN and learn. Bring something to the table by researching the individual and the company or industry before the meeting. That way you’ll not only have better questions to ask, but you’ll look prepared and genuinely interested, which will make you more likeable and memorable when a new job becomes available.

Who should be in your professional network?

EVERYONE! They may not be able to hire you, but they will have viable information, know someone that’s hiring, or they can help make you money, especially if you work on commission!

Never dismiss anyone who might be in a lower level position. Be respectful and thankful for the time you’re given regardless of their position in the company. Reach out to people on LinkedIn for informational interviews that might become your peers. It is best to reach out to potential peers who are doing work that will be somewhat similar to what you’d be doing. If they like you, they’ll like working with you and recommend you. If you dismiss them as unimportant, when they hear about open positions, they certainly won’t be recommending you to their boss.

Reaching out to the CEO will not be as effective, because it is more than likely that the CEO of a major company will NOT have time to grab coffee with you and chat. They are constantly bombarded with emails and phone calls and meetings. Your email will go unopened.

In the real estate industry, even the plumber could help you land a great position. You might not be looking to become a plumber, but the plumber might know a developer or property manager that’s looking for an analyst, broker, architect, contractor, assistant, manager, etc. You never know where your next job might come from. Be humble and treat everyone you meet with the same respect you’d give the CEO.

Are you looking to transition into a new position or industry?

Internships can not only help get your foot in the door, but it’s also an opportunity to network. Panelist Brett Leonhardt informed us that he actually took up an internship after having worked for many years as an architect. It’s difficult to go back to being an intern after having a full-time role for many years, but sometimes you need to make sacrifices to get to where you want to be. It’s also about expanding your knowledge to position yourself for career growth.

Both Ashkán and Brett returned to school to get their Master’s in Real Estate because they “wanted to learn a different language” to be successful in their careers. If you’re looking to transition within the Real Estate industry or from a different industry, you’ll need to build up your skillset. You might understand certain concepts, but if you don’t speak the industry specific language, how will you communicate effectively?

If you’re looking for a job, or looking for a new job, get out there and network, network, network!

Next steps

Want to learn more about strategies to help you uncover the hidden job market? Join Wasserman@SCPS for a Tapping the Hidden Job Market webinar on Wednesday, April 9 at 12 pm.

Jump Start Your Freelance Career

According to Harvard Business Review, freelancers were knights from the Middle Ages who acted as “free lancers” – knights who worked for anyone who would pay them. Today, a freelance or independent worker is “a person who pursues a profession without a long-term commitment to any one employer.”


But… is freelancing right for you? The perks are enticing: wake up late, work in your pajamas, take a jog at your leisure, and dictate your schedule on your terms. Whether you do it full-time or on the side, freelance work can have its benefits. Learn from professional freelancers across a variety of industries at the upcoming Job Search for Freelance Professionals on Thursday, April 3 from 12:30 to 1:30pm here at the Wasserman Center.

Get to know a few of our featured alumni freelancers below! RSVP HERE!

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Dan Feld (Moderator)

B.A. Marketing and Sociology, NYU ‘06

Creator & Host, Prologue Profiles

Dan Feld is the creator and host of the inspirational interview podcast series, Prologue Profiles, featuring the stories of Gen Y’ers taking risks and working hard to go after their career dreams. Dan had previously left his desk job in NYC to become a school teacher in Mississippi, and failed dramatically – which led him to create Prologue Profiles. Dan (Stern ’06) now also speaks at schools to inspire students to make their own career dreams happen.


Carina Storrs

M.A. Journalism, NYU ‘09

Science and Health Writer

Carina Storrs is a freelance writer, researcher, and editor based in New York. She has written about medical technology, mental health, nutrition, sustainability, and a range of other science and health topics. Her work has appeared in Scientific American and The Scientist magazines, and on the websites of Health.com and Seleni, among other publications. Before freelancing, Carina spent two years working as a researcher and reporter for Health.c om and Health magazine. She completed her PhD in microbiology at Columbia University in 2006 and got her master’s in journalism from NYU’s Science, Health and Environmental Reporting Program in 2009. More information, and links to stories she has written, can be found at carinastorrs.com


Will Hogben

Freelance App Designer

B.A. Game Design, NYU ‘09

“I had a childhood interest in making video games which required me to learn software development.  While at NYU I began taking on small software projects as an alternative to work study.  In 2007 I began freelance iOS development working for a small shop in Brooklyn.  The demand for iOS development was explosive.  I began contracting in earnest in 2008, and grew it into a small business in 2009.

“My apps have been in The New York Times, demoed live by Martha Stewart and awarded Best in Category at the Consumer Electronics Expo. They’ve been tweeted by Zuckerberg, had #1 in Entertainment for over a week, and downloaded by more than 18 million people.

“Freelance software development is technically and personally demanding.  I hope my experiences, both good and bad, will help future freelancers get started.”

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Diane Leon-Ferdico

Assistant Adjunct Faculty in Mixed Media, NYU-SCPS

B.A. Art History, M.A. Humanities and Social Thought, NYU

Diane Leon Ferdico has been a practicing artist for the past 4 decades. Her enthusiasm for the creative process is a lifelong endeavor. She quotes, “Being an artist takes stamina and perseverance” and she lives by that motto. Diane graduated NYU with a BA in art history from SCPS with honors and her MA in Humanities and Social Thought from the Graduate School of Arts and Science. As an adjunct associate professor of arts in the School of Continuing and Professional Studies, in the McGhee degree division she has taught Collage/Mixed Media and the Fundamentals of Painting since 1995.

Her abstract work and articles has been featured in The NY Times, The Queens Courier, Ovation TV and in the US Embassy in Lima, Peru. She maintains a home base in Spain and travel is a constant influence on her work.

Diane also writes personal essays and has worked as an art editor for HerCircleezone.com. Prior experience began in 1964 as an administrative assistant in the music industry where she worked securing visas for the Beatles and Rolling Stone. Throughout her years of day jobs, art has always been the driving force in her life and something that she continues to express each day.


Thursday, April 3, 12:30-1:30pm, Wasserman Center, Presentation Room B

Featured Professionals:

Are you interested in freelancing, but not sure how to do it? Need more details on what it means to work independently? Learn more from a panel of professionals who use a variety of tools and resources to sustain freelance careers.

Group Interview Advice and Wasserman Meet-ups

Group interviews can be intimidating, especially your first time. There’s a lot to think about: who are the other candidates, how much are you talking, how are you responding to others? There are a few things to keep in mind to ensure that you’ll give your best impression during a group interview.

Find your speaking balance. A big part of the stress of group interviews is figuring out how often your voice should be heard. The interviewers are trying to see what you can contribute to the company and also how well you work on a team. You want to avoid being too overbearing or too silent. Pay attention to the flow of the conversation – if you answered the last question first, pause after the next question to give someone else a chance to answer before you jump in. If you haven’t been speaking much, try to be the first to hop on the next question or speak up to add on to another’s statement.

Support the other candidates. People often worry about letting others “look good” during a group interview – after all, they’re the competition! Believe it or not, this isn’t a real threat. Employers usually hold group interviews if they have more than one position available, meaning that some or all of your co-interviewees might get hired. More important, the employer wants to see that you can be a good co-worker. Avoid disparaging the other candidates at all costs. If a candidate has a good idea, recognize it and add on with your own thoughts.

Be an active listener. Group interviews are a great way to show that you hear what other people are saying. It can be tempting to be rehearsing your own answer in your head as the other candidates are speaking, but this is a dangerous move. You risk repeating what’s already been said or contributing something that’s now off-topic. Instead, really listen as the other candidates are speaking. If an idea comes to you, make a quick note or keep it in the back of your mind, but keep the focus on what others are saying. This will allow you to demonstrate that you’ve been listening by asking probing questions, adding additional information, or taking an idea in a new direction.

Overall, group interviews are about finding balance and showing that you work well with others. Let yourself shine, and give the other candidates a chance to do the same. Not sure that your group interviewing skills are up to par? Schedule an appointment with a career counselor or come to a Wasserman Meet Up for a chance to chat with Wasserman staff, other students, and employers in a relaxed setting.

Our next Meet Up is on Thursday March 27, with a special employer guest: environmental start-up Ecovative! Joe Risico JD, Ecovative’s VP, Head of Business Development and General Counsel, will be there to chat about careers in law, start-ups, and environmentally conscious career. As always, all topics and questions are welcome!

Additional Meet Ups are coming up Friday April 11 and Wednesday, April 23.  Click the links for more details and to RSVP.

March Madness: Career & Employment Tournament Bracket

March Madness and the NCAA Basketball Tournaments are upon us! As you settle in to watch and cheer on your favorite men’s and women’s teams through this month’s non-stop blitz of exciting action, take the time to also think of your career and employment plans. A lot of you may be filling out brackets and hoping to predict the correct winners. Think about the same thing for your career. Like Florida, Arizona, or Wichita State on the men’s side and UConn, Tennessee, and Notre Dame on the women’s side, you probably have career and industry favorites. It’s easy and painless to advance these favorites through your bracket, but it takes a little time and research to pick some upsets. What kind of jobs and careers are your underdogs? Who are those Albanys, Florida Gulf Coasts, and Cardiac Pack teams that can come up out of nowhere to capture your focus and attention?

So, this March, don’t just pick a safe tournament bracket and don’t just settle for the same types of career exploration. Be bold in your search and match your skills, qualifications, and interests to some other, untapped potential career matches. Check out CareerNet for our latest seminars and industry expos, make an appointment with a career coach to help evaluate options, or take a few minutes to see where NYU grads end up professionally.

It’s called March Madness for a reason. Don’t play it safe…explore and research!

What Can You Do With A Major In Psychology?

A question that many of us have wondered! Sure, you may know that psychology majors can go on to be psychologists, psychiatrists, and counselors. However, did you know that some other top professions that psychology majors go on to pursue include research specialists, market researchers, and probation officers? Not only do psychology majors go on to work for themselves in private practice, but they also work for businesses, non-profit organizations, educational institutions, and government offices.

A great resource to learn more about what to do with your psych major, is Jennifer Horowitz’s book, “What Can You Do With A Major In Psychology? Your Guide to Exciting and Fulfilling Careers”. If you are a psychology major or considering majoring in psychology, this book will help you choose a career that is both financially and personally rewarding. Topics include grad school, networking, and making the most of your university time.

Before you start reading, take note of three important messages that come across in this book:

1. Relax, take your time and think about what major is best for you.

2. A major does not equal a career.

3. The job market is ever changing, there’s no magic major that will assure success.

To learn more, check out Horowitz’s book here.

Artist Volunteer Center

Founder and Director of the Artist Volunteer Center, Jason Maas, talks about the intersections of art and service engagement, how Hurricane Sandy provided career guidance, and how you can get involved as a Program Assistant Intern (NYU CareerNet Job ID #915532) at the Artist Volunteer Center.

Pennsylvania Academy of the Fine Arts, MFA 2011

Founder & Director, Artist Volunteer Center

Volunteering changed my life. I was a full-time working artist until Hurricane Sandy made devastating landfall.  On the evening of October 29th, 2012, the first floor of my Brooklyn studio building on the Red Hook Waterfront was swept with seven feet of water. My space on the second floor was untouched, but all of my friends and neighbors below were completely devastated— their artwork, equipment, and livelihood vanished. I was grateful for having not been directly affected, but also traumatized for witnessing devastation all around me. Instantly I was inspired to help others get their lives back on track. I began volunteering full-time in the recovery effort and was hired by NY Cares and later by the organization Respond & Rebuild to run Volunteer Coordination in The Rockaways to clean homes free of mold and debris with the work of volunteers.

I had never done any work like this before, and these experiences not only showed me valuable skills I didn’t know I had, it also completely inspired new artwork. My artwork was socially conscious before the storm, but there was something missing and I couldn’t figure out what it was. My time in Rockaway illuminated what was missing: I had been taking all my imagery and inspiration for social causes from the internet; I had no direct connection until now.

Getting out of my studio, getting my hands dirty and actually helping people changed the course of my life and my artwork was taken to a whole new level. My time out in Rockaway for nine months not only presented to me a need for artists to be supported to volunteer and make are about it, but my work with Respond & Rebuild gave me on-the-job training on how to start a nonprofit. These experiences led me to found the nonprofit The Artist Volunteer Center. We promote humanitarian volunteerism by artists, and support the creation of artwork inspired by volunteer action. The AV Center connects arts and volunteer programs with the purpose of uniting organizations and individuals for the common goal of helping artists help people.

I have a new career path, and a vision to help artists help people. This all began with volunteering. Volunteerism could lead you to a new job or a new path, but what it certainly will do is provide you with a unique and meaningful experience. If you are interested in making art about your volunteer experience, you should definitely reach out to us.

Still wondering if volunteering might lead to a new career or life path? New findings show that volunteers have a 27% higher chance at finding employment than non-volunteers. See the full study here.

We are also looking for a Program Assistant Intern. This is an incredible opportunity for someone to get involved in many aspects of nonprofit management.

Being Socially Smart – Part 1

By Rebecca Warner, Founding Member of Social Assurity LLC. Rebecca can be reached at rebecca@socialassurity.com.

You’ve finished the first semester, 2013 is over and you’ve been celebrating because, well, you deserve it.

Your grades are right where you want them, your roster of leadership and volunteer activities is ever-increasing, your resume is polished and you’ve been networking since forever.  As you transition into spring semester, the hunt for your next job/internship/externship is on. But what if a few words or an image could derail all of this? All of your hard work, talent, dedication, time…rendered useless. What if you are actually the person derailing it?  And worse yet, what if you don’t even realize it?

Let’s talk about your social media. Social media is one of the most important parts of your brand..yes, you’ve got one. And surprisingly some students don’t recognize this..to their detriment. For some, it’s an afterthought. For others it’s given no thought. Some may think of social media as personal…merely self expression among friends. Personal views on social media aside, the moment it is accessible on the internet, it’s no longer private.

Having spent ten years in private investigations, I can tell you that social media searches are a huge part of corporate due diligence and pre-employment investigations. Be careful. Real decisions are based on the information people find researching a candidate…and have no doubt that they will research. If you are applying for a job, internship, externship, volunteer position, scholarship, grad school, board position, tutor/mentor position, etc. someone will likely research you. Even your potential dates are looking you up.

But it’s not just potential employers. Perhaps even more importantly for you it’s recruiters and hiring managers who may be looking for you even if you haven’t applied to a job. According to a 2013 JobVite study, “94% of recruiters use or plan to use social media in their recruitment efforts and 78% of recruiters have made a hire through social media.”

A nationwide survey conducted on behalf of CareerBuilder found “that nearly two in five companies (39 percent) use social networking sites to research job candidates, up from 37 percent last year.”  Additionally, the study found that “more than two in five (43 percent) hiring managers who currently research candidates via social media said they have found information that has caused them not to hire a candidate, up 9 percentage points from last year.”  The line between personal and professional space is blurred. You will be professionally assessed against your personal content.

Managing your social media is a life skill not just a job skill. People view social media as providing a raw, unfiltered look at someone. What are people seeing when they look at what they think is the ‘real you’? After all, it’s your content. You are creating it, publishing it and disseminating it. Even if you feel it’s an invasion of “privacy” and you shouldn’t be judged on it, it’s the “you” they are seeing.

Your digital footprint is your virtual first impression. So, take a moment to think about yours. What does your digital footprint say about you? Is your social media working for you? Against you? Is it doing anything at all for you?

Can anybody find you? Are you visible? Would anybody want you if they found you? When someone hires you, they are hiring all of you not just your exceptional talent. That person is hiring a human being that will be part of a team within a company culture and you will become a reflection of the organization. So, what does your virtual resume say? If you neutralized yourself by deleting your posts and photos then it’s a blank page, it says nothing. Sterile doesn’t persuade employers that you should be on their team.  Show and tell who you are. You have to be persuasive. If you’ve shut down your social media completely or are using a fake name you are missing opportunities. Be authentic. Convince potential employers that you would be a stellar addition to their team and would mesh well with other employees.

Part 2 of this blog will provide recommendations on how take control and build your online presence. At Social Assurity, we say if people are looking, give them something to see. Your social media is one of your biggest assets.

6 Things We Look for When Recruiting Talent (Including Interns)

People often ask us what we look for in the candidates we hire, so we thought a post on this topic would be helpful. We hope it will give you a good sense of not only our hiring criteria, but also of what firms generally look for when making hiring decisions. And we added general recruiting tips throughout.

Please note: Marketing Evolution is recruiting spring interns, summer interns, and full-time hires. The spring internship will run from 2/24/14 – 5/9/14, and the application deadline is 1/24/14. To apply: 1) Fill out this form, 2) Email me your resume (jeff.kauflin@marketingevolution.com), and 3) Mention that you read this blog post.

Here are 6 criteria we look for in the talent we hire:

1.     Interest in our company

The best candidates have clear reasons why they want to work at Marketing Evolution. They have a long-term interest in our industry. They love data. Since our primary goal for internships is to find candidates who are a great fit for permanent positions, we recruit people who show a genuine mutual interest in us.

Summary tip: Have a clear story for why you want to work at the firm you’re interviewing for.

2.     Problem-solving skills

We’re a lean, nimble, and innovative firm. We’re revolutionizing the way marketers manage their advertising ROI, and that means we’re often forging a new path, which isn’t easy. We need people who show strong initiative and can devise creative solutions. Analytical skills are key. That’s why we use a consulting case in our interview process. We look for team members who have the drive to lead a project from ideation to completion. Not that we expect anyone to do this on day one, or even in the first couple of months. But our teams are filled with people who are self-starters, relentlessly resourceful, and who believe nothing is impossible.

Summary tips: Prepare for interviews by having past examples of how you solved difficult problems. If you have to do a consulting case, practice with a friend or your career services center.

3.     Down-to-earth

We pride ourselves on having an extremely friendly team, and we love to have fun in the office. One of our favorite traditions is our Halloween contest, in which each office competes against each other. What started as a costume contest years ago has escalated into a cinematic video competition. I highly recommend watching the winning video from 2013, created by the New York office. It will give you a great view into our culture and a good laugh. (Here’s an insider tip: I’m the guy doing the robot.)

Since our work requires constant collaboration across team members and departments, we only hire people who we think are kind, grounded, and genuine. We’re proud to say that in our recent employee satisfaction survey, the number-one reason why people love working at Marketing Evolution was the quality of our people—specifically, their intelligence and personalities.

Summary tip: Be yourself in interviews and let your true personality show. Be honest.

4.     Conscientiousness

Being dedicated to your work is a pre-requisite for being a part of our team. We recruit people who are highly motivated to do their job well and have intense attention to detail. They never give up. If someone isn’t giving them the information they need for a project, they follow up tirelessly, or they find a different way to get it. And they respond to every work email within 24 hours.

Summary tip: When communicating with employers, take advantage of the opportunity to show how conscientious you are by keeping emails professional, responding promptly, etc. 

5.     Commitment to Continuous Improvement

There’s a good reason why the word Evolution is in our company name. We’re committed to perpetually improving our products and finding better ways to serve our clients in an ever-changing media landscape. This means that new projects can arise and priorities can change quickly, and we need agile people who can easily roll with the punches. The ideal candidates also challenge convention and are eager to suggest ways in which we can improve our products and processes. When they see an opportunity for improvement, they volunteer to build a new process or system that fixes the problem and raises efficiency for the entire firm.

Summary tip: Being dedicated to your own self-improvement is a great way to show a company that your values align with theirs.

6.     Communication Skills

All of our projects are collaborative, team-based, and require frequent communication, often over the phone. We look for candidates with strong communications skills, people who can explain complex concepts in concise, simple terms. We also love people whose positive attitude and enthusiasm shine through their communication.

Summary tip: Preparing thoroughly for interviews and practicing your answers out loud will allow you to be more polished in your communication.

Closing Thoughts

As you go through the recruiting process, don’t hesitate to ask firms difficult questions to truly understand their business. In making the decision to join any company, it’s critical to be honest with yourself about whether it truly offers what you’re looking for, and whether you’re a good fit for what the firm seeks.

Jeff Kauflin is Director of Talent Management at Marketing Evolution.

Company background: Marketing Evolution is a place where innovative marketing minds, advanced data science, and visionary technology meet. We offer software and strategic consulting services to help marketers plan, measure, and continuously improve their performance and unlock their Return on Investment (ROI).

The Internship deadline with Marketing Evolution is January 24th. Please apply by following the above outlined instructions or through Career Net, Job ID: 906495.

“To-Do List” for Winter Break

By: Le-Jeune Sealey-Horsford, College of Nursing, Class of 2014

Congratulate yourself on all the hard work you have put in during the Fall semester. Now, it’s time for the long awaited and well-deserved winter break. Whether you are staying in the city or traveling elsewhere, now is an ideal time to start planning for Spring Semester. Here are some tips to make the most out of your winter vacation:

  1. Start researching Spring/Summer internship/externship opportunities. Many Summer internship/externship applications become available during the spring semester. Winter break is the perfect time to start contacting human resources and drafting internship applications.
  2. Ask your professors for letters of recommendation. Did you make a great impression on a professor this semester? If so, do you think she or he would be willing to write a letter of recommendation for you? Ask! The letter  will come in handy for internship and job applications.
  3. Polish your resume. Did you participate in leadership activities on or off campus during the semester? Did you have an internship? Add those-experiences to your resume. If you need assistance, stop by the Wasserman Center during walk-in hours or make an appointment with a career counselor.
  4. Volunteer. Winter break occurs during-the season of giving. Join in the holiday spirit and give back to the community. Volunteering is a great way to gain and hone skills. Then add your newly acquired skills to resumes and cover letters.
  5. Network. Sift through some of the business cards you collected during the spring semester and reach out to your contacts. This is a good way to leave a positive impression, learn more about a company and attain a valuable contact for yourself for the future. Even attending holiday events can be professionally productive.
  6. Update/Create a CareerNet profile. On CareerNet you can upload your resume, cover letters, look for jobs and RSVP to many career development events.
  7. Shop for professional attire. Take advantage of the holiday sales to add business attire to your wish list.
  8. Practice your elevator pitch with your family and friends. Have them listen and give constructive criticism. Use their feedback to perfect your pitch.

Have a happy, healthy and safe Winter Break and all the best for the New Year!!