Tag Archives: scps

Asking for Advice, Not a Job: How to Conduct Informational Interviews

Megan Yasenchak is a current graduate student at NYU School of Continuing and Professional Studies, pursuing a Masters in Global Affairs.  She attended the NYU Wasserman Center@SCPS career event, entitled, “Asking for Advice, Not a Job: How to Conduct Informational Interviews” which was presented by Rachel Frint, Associate Director, NYU Wasserman Center at SCPS.  In competitive job markets, informational interviews are a key resource to assist job seekers by expanding and cultivating their career networks.


What is Informational Interviewing?

Informational interviewing is a form of networking with experts from your field or a related industry. It is a personal meeting, one-on-one, where you are leading the conversation with that person by asking them for advice, insight and guidance in developing your career path. In these meetings, you ask questions about their own career experiences and their organizations as well. This process allows you to make a positive impression on an expert outside of the confines of a traditional job interview.

Why is Informational Interviewing important?

Informational interviewing is asking for resources, not asking for a job. However, informational interviewing may connect you to job opportunities. Frequently, employers do not post all of their vacancies through public announcements. These un-posted vacancies are referred to as the “hidden job market,” which accounts for nearly 70% of job opportunities.

Through informational interviewing, a job seeker leaves an impression with that industry expert. You are investing your time in building a relationship with the expert that can lead to, potentially, other future industry contacts. This networking could result in job opportunities.

How To Identify Potential Contacts

Everyone is a potential contact. There are “strong” connections, such as family and friends and “weak” connections, like classmates, former co-workers or new acquaintances at events. Use your personal network, professional associations, social media and the Wasserman Center to expand your connections!

How To Initiate an Informational Interview

First, identify who you are (i.e. your brand), what do you want to communicate, what are your goals and how you can maintain this relationship.

When requesting an informational interview, be clear and direct in your request. Introduce yourself and explain any connection, why you would like to meet and how you would like to connect (e.g. telephone, in person, video chat).

How to Conduct the Informational Interview

Your informational interview is to gain insight from an industry expert. Be prepared for the meeting by thinking of topics of conversation, conducting research on that person and/or organization and think of questions. Informational interviewing is your chance to gain critical insight into your career field from experts!

After the Informational Interview

Your goal is to maintain this relationship and build connections, especially after the meeting. Remember to send a quick thank you note (within 24 hours). Maintain the relationship by sending your contact an update on your professional life (every 1-3 months).

 Maintaining so many current and future contacts may seem daunting; so divide your connections into a manageable list. Meet with new one person every week. Try to schedule one informational interview every month. Reconnect with one former contact every week.

To develop your own career strategies for building a network, schedule an appointment with a NYU Wasserman Center Career Coach through NYU CareerNet

Secrets to Landing a Job in PR & Communications

By: Ayeesha Kanji, NYU Wasserman Center @ SCPS Graduate Assistant

Recently, Rachel Frint from the NYU Wasserman Center @ SCPS hosted a webinar with Brittany Mullings, HR Associate at Prosek Partners on the Secrets of Landing a Job in PR & Communications.  In case you missed it, here are a few strategies to breaking into this competitive field:

Your Resume & Cover Letter

·      Maximum two pages, preferably one page in PDF format.

·      Pay attention to formatting details (Are all bullet points aligned? Dates aligned at the margin? Consistency in spacing?) Ensure grammar is correct.

·      Nix your objective at the top of your resume and outline your areas of expertise utilizing key words within the field, such as client relations, media relations, pitching and public speaking.

·      Use a personalized cover letter that explains employment gaps, describes why you switched industries and parallels your experience to the job description.

You & Social Media

·      Google yourself to see what positive and negative links work against you and work for you to maintain a clean and professional image. Sign-up at www.brandyourself.com to monitor your Google search results.

·      On LinkedIn use a professional picture, keep your profile up-to-date and follow companies you are interested in.

·      Ensure your public profile represents your professional brand between all social media you follow and subscribe to.

Interview Tips

·      Prepare three to five questions to ask in the interview which are not answered through researching and/or using the company website.

·      The interview is your opportunity to begin a dialogue and talk about what is not on your resume, personalize your responses and be genuine in your tone during the interview.

·      Within 24 hours send a thank-you note in either an email or as a card.

To develop your own career action plan for landing a job in public relations and communications, schedule an appointment with a NYU Wasserman Center Career Coach through NYU CareerNet.

Pernod Richard Challenge Winner

Mayank Trivedi, a Masters student in Integrated Marketing in the School of Continuing and Professional Studies, shares his experience with a corporate competition.

JGUR0578 (1).jpg

A few weeks ago, Pernod Ricard, a conglomerate that produces distilled beverages, came to the Wasserman Center with a student challenge. You may be more familiar with some of the brands such as: Becherovka, Chivas Regal, The Glenlivet, Jameson, Ballantine’s, Kahlua, Malibu, etc.

Pernod Ricard’s challenge was called “How to Reduce Drunk Driving” and while they were giving their presentation at the Wasserman Center and telling us the details of the challenge, my brain was already producing ideas.  What could be a better idea than a Mobile app which can provide answers to your questions when you need a ride home after a night out?

Their selection criteria was awesome: the first step was to submit a draft of your idea. They received several ideas from different schools in United States before the top three ideas were selected and able to give a final presentation.

GUESS what? I was selected in the top 3 and I was motivated enough to make my selection a victory. My idea was simple, yet innovative and engaging. I worked for almost a week on my presentation to make it clear, precise and informative. I designed a blueprint of my idea and divided it into different sections in my presentation to give a clear perspective of what features every section of the App possesses.

Finally, the day came and I presented my idea in front of company executives. They appeared to appreciate my idea and I thought things went well. I was then asked to wait for further communication.

A couple of days after, I received an email from the company inviting me to the French American Entrepreneurship Award ceremony where they were going to announce the top two winners. I was so excited, happy and confident about the fact that my ideas were deemed worthwhile.

On the day of the decision, I went to the award ceremony with one of my friends and we enjoyed some lively wines and delicious food. The executives who viewed my presentation came to meet me and shared some praise about my presentation. They also introduced me to some other members of the company and guests. I was feeling proud when people took pictures with me and praised my idea.


Later, the award ceremony started and the VP of Communications was going to announce the top two names of the student challenge. He started “We received some great ideas, but I had high expectations from these two schools and they proved it – the top two winners of 2014 Pernod Ricard Student Challenge are New York University and Columbia University”.  The smile on my face was BIG enough to be seen by everyone. We were then called on stage and were honored with a certificate.

It was a great experience and I’ll advise all my fellow students to keep looking for these kinds of business challenges and competitions. You will get to learn a lot and it will add a great value to your resume.

Breaking into Baseball—Lessons Learned from Mark Smith at the Oakland A’s

By Jeannie Liakaris, Director, Wasserman Center for Career Development@SCPS

The Tisch Center for Hospitality, Tourism, and Sports Management and the Wasserman Center for Career Development@SCPS co-sponsored a workshop on “Breaking Into Baseball” hosted by Mark Smith of the Oakland A’s. Here is what he had to share.

First and foremost, there is no magical path to break into baseball. Mark himself started as an aerospace engineering student, entered into the Air Force for 8 years, and parlayed his passion for sports photography to break into baseball starting as a volunteer with the Utah Grizzlies and Ogden Raptors.

Here are his top tips:

1. You have to start somewhere, begin with your passions, interests and show it with a portfolio of those passions.

2. Become a “professional” ditch the “fan hat”; having an intricate understanding of the game, operations, skillsets and experiences in the industry will certainly help you in your journey, but don’t get caught rooting for the wrong team.

There are two arms to baseball, the “business side” which includes Legal, Accounting, PR, Marketing, Finance and so forth, and “player operations” which include Baseball Operations, Scouting and Player Development. Learn and understand the difference of each area. In addition to team jobs there are numerous ancillary companies that teams use for various functions throughout the season. Baseball America Directory, Baseball America Magazine, and Sports Business Journals are good publications that showcase the companies involved with sports teams.

3. Be aware of the various job categories that exist, such as: Administrative Services, Broadcast Media & Journalism, Communication, Executive “C” Level Management & Athletic Administration, Facility Operations, Information Technology, Marketing Management & Product Development, Professional Services, Retail & Supply Chain Management, Selling & Sales Management. Know the areas that you are targeting, as well as your value add for your specific areas of interest.

4. Be open to gaining experience in various market segments that are transferable, such as: Amateur Athletics & Governing Bodies, Corporate Arena/Sports Marketing Suppliers, Facilities/Live Events/Leisure, Health & Fitness, Sporting Goods Brands/Consumer, Strategic Alliance Groups and Teams & Professional Leagues.

5. Have a plan. Develop daily, weekly, monthly and yearly plans that are strategic and thoughtful in your approach to break into baseball. Mark recommended that students talk to at least 80 people in the industry to get a clear understanding of the roles and expectations that will be expected of you. He planned his exit strategy from the Air Force for a few years until he made his transition, and continuously refined his plan.

6. Foster and grow your network. Begin with friends, colleagues, professors and the NYU community to share personal and professional updates. It is never about “a job” but rather combine your skill set and experience into what you
are exploring next. Think about ways to provide value to your network before asking them for something (i.e. an introduction). Also, never let your relationships dwindle; keep them up as you move throughout your career.

7. Know the tools that are needed to be successful in your area of interest. For example, if you’re into Baseball Operations understanding the various topics in the industry is KEY; therefore reading FanGraphs,Journal of Quantitative
Analysis, Baseball America, and Baseball Prospectus in Sports is a must!

8. Be strategic with your resume. Put in metrics and accomplishments and be specific with your objective/profile.

9. Have a plan A, B, C, and D, and remember that you are never asking for a job, it is about having quality conversations about industry, trends, best practices in your field/discipline that will keep you top of mind with your network.

To learn more, follow Mark on Twitter @MarkASmith6, connect with him on LinkedIn, or email marka.smith6@gmail.com.

As an NYU student you have a vast amount of resources available to you to help plan your own personal career action plans. To get started, or help refine your strategy, schedule a career coaching appointment with the NYU Wasserman Center, NYU Wasserman Center@SCPS, and/or the NYU Tisch Center team to hone your approach. As we like to say, leverage all the resources
available to you!

International Student Discussion About Internships

On Thursday, April 17, Jinyue Zhang, a Masters student in the Management and Systems program at SCPS attended a special workshop hosted by the NYU Wasserman Center @SCPS called “Succeeding in Your Internship: International Student Roundtables”.

During the event, students had an opportunity to meet with NYU-SCPS international alumni and second-year graduate students who have interned at fantastic companies. The guests were settled at one of the roundtables, and eight or nine students as a small group asked questions and learned about the background of the guests. The discussion rotated every eight minutes. Soon after the rotation started, both the students and the guests became highly focused on the discussion. And after an hour and a half of talking and laughing, everyone found they gained great insight from the guests and generated a clearer direction about their internship search.


Here is some of the valuable advice offered forth by the special guests.

Tips about searching for the internship:

1.     Be fully prepared: “Spend 80% of your time building skills and your personal brand.” Said Mark Li (graduate degree in Integrated Marketing). Success is the accumulation of everyday effort. There are many things to do before you worry about how to network. You can sit down in the library to work on a resume that can highlight all your skills. You can read newspapers and blogs to become more familiar with the culture and job market in the US. You can also try to write a blog, or even an eBook, just to show your expertise in the specific industry.

2.     Be proactive: What’s the next thing you should do after the preparation work? Networking. That’s when you can show your knowledge, and impress people around you. Having a positive attitude is crucial. This is also important for an interview. During the interview, always remember to be confident, ask questions and be humble about learning.

3.     Take advantage of the resources: Luckily, there are plenty of resources we can use as NYU students. Search information on NYU CareerNet, make an appointment with one of the great career coaches, or join the Mentor Network. Finally, the use of LinkedIn cannot be overemphasized. Building a professional profile and participating in specific groups on LinkedIn will always help.

Tips about relationship building:

1. Don’t be afraid to ask: When you are already a part of the company, never hesitate to ask questions. This is when a new stage of networking begins. People are always glad to answer thoughtful questions. By asking questions, you’re able to have a better understanding of the corporate culture, and maybe gain more hands-on experience.

2. Dealing with culture shock: Many international students find themselves facing great differences in the working culture here. However, when you are knocking your head against the wall trying to fit into the new culture, don’t forget you have your own culture to help showcase your personality. For instance, instead of drinking coffee, Bill Yao (second-year M.S. Sports Business candidate) always makes himself a cup of tea in the office. And surprisingly, he found that people started a good conversation with him about Chinese tea.


As a first-year international graduate student in SCPS, I found this event more interesting and helpful than any others I’ve been to. More importantly, when talking to the second-year graduate students, I can’t help but think about what my career path will be by this time next year. Looking at what others have achieved will always motivate you to work harder. If you didn’t have a chance to attend this event, don’t miss another workshop like this in the future!

How to Make the Most of Your Internship: Hosted by Swiss Post Solutions

On Wednesday, 4/23 at 12:30pm at the Wasserman Center, join Swiss Post Solutions and learn how to stand out at your internship!

Gain insider information about what makes a successful intern, how to expand your professional network, and strategies to turn your internship into a full-time offer.  RSVP Here!


Dr. Paul Ortega has been in the education, training and development industry since 1989.  Dr. Ortega is the National Director of Training & Organizational Development for Swiss Post Solutions North America.  Swiss Post Solutions (SPS) is a premier provider of business process outsourcing and digitization solutions.  Dr. Ortega is a member of the Board of Directors for the Workforce Professionals Training Institute (WPTI).

Dr. Ortega is one of the key executives in SPS responsible for the hiring, in-depth development and mentoring of its employees. He has instituted high standards for the SPS organization providing a curriculum with more than 800 hours of voluntary professional development programs (compared to the industry standard of 200 hours). He further developed an intensive Leadership Academy Program which immerses interns looking to find career opportunities with SPS in classes designed to fortify their skills and professional behaviors.

In recent years, Dr. Ortega served as a keynote speaker, workshop leader, executive coach, leadership educator at professional conferences and educational institution throughout North America. Holding a degree in education from the University of California Los Angles, Dr. Ortega earned his MBA and PhD from the Anderson School of Management.

Industry Insights: Careers in Human Resources

Tingting Zhou, a Master’s candidate in the Human Reource Management and Development Program at NYU who is expecting to graduate May 2015, and Ross Brand, a Master’s candidate in the Human Resource and Development Program at NYU who is expecting to graduate May 2014, both attended Industry Insights: Careers in Human Resources on Friday March 28th.  The NYU Wasserman Center@SCPS hosted a panel featuring Slyne Louissaint, Real Hospitality, Tim Collins, IBM, Annmarie Payne, Blue Engine, Jeanelle Degraffenreid, First Protocol, and Christina Caruso, Tommy. They are from different industries such as hospitality, fashion, IT (IBM), non-profit, and event services.

photo (9).JPG

Here are six valuable tips shared by the panelists:

1. Know your business and brand

As an HR professional, it is critical to know your business. HR professionals are the first point of contact at their organizations and serve as examples for other employees. You need to be conscious of your role in protecting and maintaining the brand by how you conduct yourself and your knowledge of the company. Know the business, its financials and its competitors. Be able to speak the language and utilize the terminology that people in your business and industry employ.

2. Data is your friend

More firms are leveraging HR predictive analytics to obtain insights on which candidates to hire, how to identify the factors contributing to successful employee performance and what measures are more likely to retain key talent. Analytics is all about data. Excel skills are essential for carrying out many HR roles. HR professionals can stand out from their peers by understanding how to use Excel (macros, pivot tables), learning about workforce analytics and predictive analytics, and knowing how to talk about financial information.

3. Pick the right industry for you

HR professionals increase their chances for success when they find organizations and industries that fit their personalities. The panelists agreed on the importance of being knowledgeable about the industry in which you want to work and having a hunger to learn more about that industry. It is critical both to research different industries when searching for a new opportunity and know yourself. Jeanelle Degraffenreid mentioned conducting informational interviews to learn from professionals in your preferred industry.  Slyne Louissant added that if you have experience in another industry and want to switch, be open to trying new things and focus on your transferable skills.  You can think about your past experiences and highlight those that apply in your current search.  Finally, don’t forget to ask questions in interviews. While the interviewer is trying to find out if you are the right fit for the organization, you have every right to determine if the company and department will be a good place for you. For example, are you more comfortable carrying out tasks individually or working on a team? Use the opportunity to ask questions in an interview to gain valuable insights on what it is like to work at that organization.

4. Network, network and network

Some panelists believe 90% of jobs come from networking. Apart from LinkedIn, Tim Collins also recommended Twitter as a great tool for learning from, and interacting with, professionals in your industry. Read articles from publications such as Harvard Business Review posted by respected professionals and industry leaders you follow. Join Twitter Chats such as #TChat (Talent Culture Chat), which focuses on talent. Collins also shared a program at IBM called Social HR to illustrate the point that even the most conservative organizations are seeing value in going social and that social media is another area in which aspiring HR practitioners can contribute to their organizations. Christina Caruso recommended being authentic in social media and in your online brand while also being careful with what you share.  Annmarie Payne added that you should know what you have accomplished and come up with three things to brand yourself.  This will leave a positive impression on the people with whom you are networking.

5. Think outside the box

While everyone knows the importance of developing LinkedIn contacts and applying to jobs through company websites, creative people have landed jobs by visiting the company and even interacting directly with the CEO. Of course you will have to do sufficient research on the company and industry before implementing such creative job search tactics. Some panelists believe the paper resume is dying and that your online brand is becoming more important. Many applicants are also sending video resumes to HR. Candidates, who are good on camera, can engage the audience with more impact on video than on a paper resume. Nonetheless, it is still critical to have a paper resume that is appropriate for your target industry and free of grammatical errors and other typos. A splash of color may work well on a resume for a firm in a creative industry, but it might be a turnoff in a more traditional organization. All the HR professionals agree it is the time for jobs to chase candidates rather than candidates chasing jobs.

6. Look beyond traditional HR specialties

Compensation and Recruiting are fine career choices, but you can find opportunities to make a name for yourself and advance your career by contributing in such areas as Global Mobility, Diversity, Analytics and HR Technology. Panelists also recommended obtaining HR certifications.

photo (7).JPG

Sports and Entertainment Panel Recap

Michelle Tran, Steinhardt MCC 2017, talks about the Sports and Entertainment panel.

On Thursday Feb. 6th, the NYU Wasserman Center at SCPS, hosted a panel of professionals who are currently in the sports media and entertainment industry.  From golf, to baseball, and even Tough Mudder, the panelists provided expert insight about the sports media industry itself, the qualities of a best entry-level candidate, and day in the life experiences on the job.  Here are the 5 main tips that the 6 panelists shared:

1) Networking

There can never be too much networking.  All panelists agreed that the number one way to further your career is through networking.  Dan Asip, Manager of Service & Retention at MSG, explains how networking can determine your chances of moving up from an internship status to obtaining that full-time job position available in another department.  In order to be able to secure a job, you have to talk to the right people and build relationships with others who can support you when the time comes for interviews.  Go beyond just talking to people within your office.  Expand your horizons and expand your network of people to best serve your career.  Asip and the other panelists agree, creating relationships with your colleagues goes a long way.

2) The glamorous life doesn’t come cheap

The idea of working in the sports media and entertainment industry has a certain sexy and glamorous appeal to young and eager students.  A life being surrounded by sports legends, big-name executives, and star athletes appears to be the dream job.  But the journey to the glam and glitz is no easy task.  Leign Ann Minutoli, Assistant Brand Manager at the Topps Company puts it plainly: “Expect to be poor when you first start off.”  No career starts off easy or the way one dreamed it to be.  Adam Suritz, Tough Mudder recruiter, can attest to this reality as he himself started off as an employee in the Apple Human and Resources Department entering in employee work times.  Don’t expect to get the dream job right out of college.  Jillian Wright, Director of Corporate Sponsorship at the Staten Island Yankees, gives the example of moving to Staten Island for the job, and says you have to be willing to relocate.  Ultimately, don’t lose faith in your career.  Be able to adapt, improvise, and overcome obstacles one way or another.

3) Be open to working in different sectors of the industry

In order to thrive in this industry, all panelists agree that one must have an open-mind in applying.  Don’t confine yourself to just one sector of the industry.  You may want to work in the social media department, but do not confine your application to just this one branch of the company.  Along with applying to this social media position, maybe decide to apply to the communications department or the marketing department or even the fan development department.  The point is to go into the application process with an open mind in order to show versatility and willingness to try something new.  Who knows, maybe your interests can shift to a different department you never thought plausible just by simply trying it out.

4) You don’t have to be an avid sports fan

                 Just because you go into the sports media and entertainment industry, doesn’t mean you have to be an avid sports fan.  All panelists work with colleagues in their respective companies that have a variety of backgrounds that may not be revolved around sports.  Vanessa Bekono, from GroupM ESP, mentioned that in their company career changers with a background in a different industry and experience working with clients are an asset, and you can learn the entertainment and media business on the job.  All these recruiters are looking for in a candidate are work ethic.  Knowing the entire roster of the New York Rangers and freaking out when meeting client-athletes will more likely decrease your chances of being hired versus acting in a civil and professional manner within the office environment.  For Scott Lipsky, manager of digital media at US Golf Association, some background knowledge of the sport is helpful but in the end, it comes down to whether or not you can get the work done and finish the projects that are given to you.  You prove your abilities not by acting like a mad-raving fan, but by the work you successfully accomplish.

5) You are interviewing the job, as much as the job is interviewing you

In the interview process, it is not just about showing up to the interview, answering the questions, handing in your resume, and walking out.  Minutoli and Suritz agree

Networking Tips from International NYU Alumni

Panelist information:

Glenn Meyer, May 2013, POSSIBLE, Marketing Data Scientist

Dounia Kchiere, May 2013, UNICEF, Global Social Media Consultant

On Tuesday, October 8, the NYU Wasserman Center@SCPS hosted a strategy session for over 40 international students called “What is Networking? And How Do I Do It?” Co-sponsored by the SCPS Integrated Marketing Association.

In case you missed it, here are the top 8 tips shared by panelists Dounia Kchiere and Glenn Meyer, former international students and 2013 SCPS alumni who are now happily employed in NYC.

1.     Get out of your comfort zone: Challenge yourself to attend networking and social events on your own. Set a goal of meeting two new people at each event…and follow up with them. Don’t just stand in the corner with your friends and people you already know, this is not networking J

2.     Ask for information, not a job: The purpose of networking is to build relationships and to raise awareness of “your personal brand”. It is a way that students can uncover information about industries, potential opportunities, job searching strategies, and organizations. Never ask someone “what jobs are currently available at your organization”. Instead ask for information, advice, and insight.

3.     Address cultural differences: Networking is challenging for all students, but often international students come from cultures were networking may not be as common. Take the time to understand U.S. business culture and why networking is so essential to landing an opportunity in the U.S. Ask Wasserman Center Career Counselors, professors, and American students for advice on how to network and what is and is not culturally acceptable.

4.     Leverage social media to connect with industry professionals: Follow industry leaders on Twitter and LinkedIn and comment on their posts. This is a great way to connect with high-level professionals that you might not be able to meet for face-to-face meetings.

5.     Follow-Up, Follow-Up, Follow-Up: After meeting someone once, continue to build the relationship. Share updates about yourself (example: academic accomplishments and internships) or offer interesting information relevant to the industry. This will keep you top of mind with your professional contacts.

6.     Use the NYU Mentor Network: Leverage this Wasserman Center resource to connect with industry professionals for informational conversations. Interested in learning how to access the NYU Mentor Network? Stop by the Wasserman Center@SCPS for walk-in hours at 7 East 12th Street, Suite 829 (Monday/Thursday 4-5pm & Tuesday/Friday 12-1:30pm).

7.     Take risks: Start a relevant blog to help brand yourself as an industry expert! Send a LinkedIn message or Tweet to an industry professional that has your dream job! Approach panelists and event speakers after a presentation to introduce yourself! You will be amazed how these actions will help you to reach your goals.

8.     Don’t get discouraged: Building your network in the U.S. takes time and a lot of energy. Not everyone that you reach out to will necessarily respond to you. Don’t take it personally, move on to the next person and you will find that more often than not, people are more than willing to speak to students.

Join us for a series of workshops and seminars to learn all about marketing your background in the U.S. job search. Sign up through Career Net for this week’s events. 

Business Card to Relationship

The opportunities to network in New York City are endless.  Between Meetup.com, Eventbrite, and the NYU Wasserman Event Postings, we are hardly short of chances to meet with handfuls of useful, diverse contacts within our prospective industries.  However, after a networking event, the last thing you should have is only a handful of colorful business cards. The NYU Wasserman Center @ SCPS’ webinar: Business Card to Relationship gave students actionable steps to change that colorful card stock into a meaningful, real life relationship.

STEP 1: Make Your Connection

The sooner you can make your connection with the contact person, the better.  Generally we suggest that you follow up within two days.  This is the perfect time to ask your contact to connect over a quick cup of coffee or 15-minute phone conversation. You can also reconnect with someone you have lost touch with.  Be sure to mention in your message:

  • Reminder of how you met

  • Why you would like to connect

  • How you would like to connect

After your meeting, be sure to follow up with a sincere thank you note!

STEP 2: Maintain the Relationship After Your Contact

  • (1-3 Months): Send a message to remind your contact of your passion for industry and that you value them as a professional contact.  Lend a “virtual hand” by sending an interesting article or blog post related to your industry or invite your contact to an event that might be of interest to them.

  • (6+ Months): Check in with your contact and keep the relationship active.  This is a great time to share your own personal professional updates and perhaps invite them to a relevant professional event.  Prove that this is a reciprocal relationship by showing interest in their lives and careers as well.

  • 1 Year: If you have completed these steps, you have established a relationship where you are now able to ask for an introduction to other contacts.

STEP 3: Track Your Outreach

Remember to note all of your progress as you begin to reach out to your industry contacts.  This will allow you to plan, prepare, and engage on an appropriate time frame.  You can also write down details of your conversations so you know what details to mention in your follow up.

STEP 4: Set Goals

Develop a plan for networking with achievable goals such as: meet two new contacts every week, schedule one informational interview each month, etc. Schedule an appointment with your NYU Career Counselor to go over your networking plan and help to tailor your correspondence.