Tag Archives: social media

In Case You Missed It: Day In The Life at Time Inc.

Did you miss a day in the life at Time Inc?  Click on the image below for a recap!

 Follow us on Twitter @NYUWassEmployer for tweets on a day-in-the-life of employees at different organizations. A professional will take over our account for the day and give you live updates about the projects they work on, meetings they attend, and the culture of their office.

Student Perspectives: Social Media + Networking for the Job Search

by: Lauren Stewart

Lauren S. Stewart

Lauren S. Stewart  is a current 2nd year MPA in Public and Nonprofit Management and Policy candidate, with a specialization in management at NYU’s Robert F. Wagner Graduate School of Public Service. Lauren is currently a program assistant for multicultural career programs at NYU’s Wasserman Center for Career Development and an intern at Kenneth Cole Productions in their Corporate Citizenship department. With a passion for philanthropy, corporate social responsibility, and social entrepreneurship, Lauren plans to utilize the skills learned at NYU Wagner to influence society to focus on social responsibility as a top priority within any industry. Lauren is originally from Midlothian, VA and received a B.A. in psychology from The University of Virginia.

I (heart) LinkedIn!

Moving to the big city from Virginia was quite the experience. As plans came together with starting graduate school at NYU Wagner, finding housing in Harlem, and securing a graduate program assistant role at NYU Wasserman, I believed that I was on the fast track to success. I’m sure you’re waiting for the but…

Well, I really was on the fast track to success until I sat in on NYU Wasserman’s annual Business Bootcamp. One of the speakers spoke about the importance of networking and Linkedin. Yea, I had heard of it. I thought it was just for old and established career professionals. I never understood the value in just another Facebook. Yes, I now know that Linkedin and Facebook are completely different! It’s amazing how you underestimate certain tools when you do not truly understand their purpose or their value! When I expressed to my colleagues that I didn’t have a Linkedin, their expressions ranged from shock to pity. They pretty much made me create an account that day and reiterated the opportunity it could bring.

I am now in my second year at NYU Wagner & NYU Wasserman. Linkedin was once a platform that I knew nothing about. Now it has become my favorite social network! Funny right? I enjoy making new professional connections, reading industry articles, and staying up to date with jobs openings so that I can connect friends and family to various opportunities. This semester, I received my first InMail from a recruiter. (InMail = email for Linkedin users for all you novices out there.) She viewed my profile and believed that I would be a great fit for Kenneth Cole’s Corporate Citizenship Department. I will now be an intern in the department this fall thanks to LinkedIn! 

Don’t have a LinkedIn? It’s time to get one!

Want to learn about other ways to network? Attend one of the upcoming Social Media + Networking for your Job Search seminars:

5 Reasons Why Social Media Prep Should Be Part of Your Job Search Strategy

The fine folks from Social Assurity are back this summer with some important tips on social media prep and strategy.

NYU students should set aside some time this summer to begin prepping and optimizing their social media profiles across social networks. By creating a content rich social media presence reflecting your skills, activities, interests and accomplishments, you will be enhancing your ability to secure choice career and internship opportunities later on. Here are 5 reasons why:

Reason #1: Employers Are Looking at Your Social Media

According to a recent JobVite survey, just about every employer will eventually take a look at your social media activities as part of the recruiting/hiring process. The ultimate hiring decision has always been a subjective one and most often comes down to personal characteristics and soft skills. Social media now provides employers with a fast, easy, efficient and inexpensive way to assess your character, maturity, genuineness, credibility, overall “likeability” and cultural fit. Therefore, making that inspection easier and less time consuming for employers by being transparent and directing employers to your social media profile links will not only be appreciated by the potential employer but will likely be advantageous to you as well. Rather than dwelling on the potential negatives, you should be working to unlock the positive powers of social media by building a well-rounded, robust and easy to find online presence accurately depicting your talents, activities and accomplishments.

Reason #2: Since Employers Are Looking Then Give Them Something to See

Recruiters have neither the time nor the interest to search social media simply to find reasons to reject you. When recruiters look, logic dictates they look because they want to learn more about you, opening up a door of opportunity to set yourself apart from other qualified applicants. An overload of photos depicting social activities is not nearly as detrimental to your professional interests as not being found online at all. If this is a concern, you can use the summer to counterbalance your social activities with more professional, career oriented content. The key point is to leverage your social media by making sure you can be found rather than deactivating social media accounts or creating aliases to remain hidden.

Reason #3: The Best Offense is a Good Defense

Every company that is searching for employees online likely has a significant marketing and/or corporate presence on social media. Do your research and then follow your list of targeted companies. For each company you follow, you will be engaging with an important mix of employees, vendors and customers who will all be discussing real-life issues in real-time. As you start engaging by commenting and sharing newsfeeds, you will begin to identify real people behind a company’s curtain and they will begin to recognize you. Remember that social media is not a passive activity so keep researching, keep connecting, keep building and you will be found.

Interacting with industry experts, companies and executives is recommended if, and only if, your social media is in proper order.  Remember that whenever you send a message using a social network’s messaging system or otherwise post, you are also necessarily transmitting a digital dossier containing your entire profile and activity specific to that social network. This includes all past posts, photos, friends and followers. By having your social media optimized for inspection, you can then use social media to freely and safely interact with businesses and industry leaders and will start building a strong network as a result.

Reason #4: Many Businesses Are Using Social Media to Proactively Recruit Employees

This is all so much more than simply creating a LinkedIn account. Many companies are searching for talent on Facebook and Twitter as well. Therefore, this is also about learning how to leverage the capabilities of Facebook, Instagram and Twitter to your full potential by going beyond the basic post and like functions. Surveys continue to show that a surprisingly large number of recruiters are using Facebook to find qualified candidates, especially when looking for candidates who may not be on LinkedIn because they are not actively looking for jobs.

The ultimate goal is to be found when a company taps into social media’s big data search function by understanding your personal search metrics and the proper keywords needed to describe your unique set of skills, talents and qualities.

Reason #5: Proactively Managing Social Media is an Essential Life Skill

Social media is here to stay and will continue to influence character assessments made by grad schools, scholarship committees, internship selection committees, employers, landlords and future significant others. It is time to learn how your social media can work for you rather than against you by accurately reflecting your persona, skills and attributes for people to see and view.

Why Social Media Profile Links Always Belong On Your Resume

by Alan Katzman, Founder of Social Assurity LLC

Many articles have been written warning about social media’s impact on the job search relying on the blurred lines between personal and professional information to make their point. With a predilection towards possible negative outcomes, the prevailing default advice favors hiding social media activities from potential employers. This perspective and the prevailing analysis is dated, misplaced and inevitably leads to irrelevant outcomes.

By comparison, understanding the distinction between private versus public information provides a better backdrop for the contextual argument and offers concrete guidance for all of us to follow when it comes to using social media for career advantage.

Many will argue that pointing hiring managers to your social media profiles is not necessarily a good idea. They support their argument by claiming your resume should be as concise and to-the-point as possible, and listing your social media profiles will take up valuable space. They also argue that most of our social accounts are personal, not for business, so putting them on the resume is often irrelevant.

Addressing the last point first, whenever we post to social media we are essentially publishing that information for public consumption. You should consider anything posted online to be “public” no matter what your “privacy” settings are. Wikipedia defines social media as “the interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.” Therefore, whether the posting is professional, political, religious, familial, sexual, sophomoric or intellectual in nature, by voluntarily placing it in the public domain via social media, we are sharing that information with others and it becomes a part of our individual discoverable public record.

Each one of us has every opportunity to keep our personal thoughts, beliefs and experiences private and off the public record by simply choosing not to post them to social media. Once posted, however, building a fence around what is personal versus what is professional is virtually impossible. Can we rationally rely on the Internet to properly filter, categorize and respect public posts of personal information? Of course not.

In the context of resumes and the job search, remember that the ultimate hiring decision has always been a subjective one and most often comes down to personal characteristics and soft skills. Interviews and reference checks were once the sole domain of determining whether a candidate is “likeable” and whether that candidate possesses the personality traits to work well with the team and/or mesh with the company’s culture. For decades now, responsible employers have been performing pre-employment background screenings looking at candidates’ credit ratings as well as their criminal and civil court records which can all be classified as personal information (yet readily available to the public). Social media has encroached onto this domain and now provides employers with a fast, easy, efficient and inexpensive way to assess a candidate’s character, maturity, authenticity, credibility and overall “likeability” before incurring the costs of an interview and background screening.

According to a recent JobVite survey, just about every employer will eventually take a look at a candidate’s social media activities as part of the recruiting/hiring decision process. Therefore, making that inspection easier and less time consuming by being transparent and directing employers to your social media profile links will not only be appreciated by the potential employer but can also be advantageous to the candidate as well. Directing employers to social media profile links eliminates the risk of mistaken identity especially if the candidate has a common name. What could be worse than being disqualified from a job because of a stupid post made by someone with the same name?

Moreover, businesses are coming to realize that their prospects, customers and clients are also using social media to learn about the businesses and employees they are doing business with. So the lines between personal and professional are even further blurred as an employee’s personal life as reflected on Facebook and Twitter may attach to and potentially impact the reputation of the employer. Realizing this, employers now possess a pecuniary interest in the personal social media activities of their employees.

Given all of these arguments, we believe it is imperative for candidates to always provide links to their social media profiles on their resumes.

Social Assurity suggests placing a URL to a prepared social media landing page at the top of your resume alongside your telephone number and email address. This obviates the need to take up valuable real estate on your resume by listing each of your social media profiles separately.

Google Plus works extremely well as a landing page URL. The Google Plus URL is clean and descriptive (i.e. https://plus.google.com/+Socialassurity/about) and provides a robust “About” page where candidates can not only publish links to all of their social media profile pages such as LinkedIn, Facebook, Twitter, Tumblr, Instagram, etc. but also link to any publications, blogs and personal websites. Google Plus also provides a place where the candidate can write their own story for anyone to see using a far friendlier template than LinkedIn. Google Plus seems to ensure a high ranking of your personal page on Google Search and with strategic use of keywords, also provides good SEO so recruiters who might be searching through the hidden job market will be more apt to find you.

In conclusion, learning how to curate and manage your social media profiles in support of your job search has quickly become a fundamental life skill. Providing people with access to your profiles shows you have nothing to hide and also shows you have a fundamental understanding of how social media integrates with the realities of the business world.

The first step in leveraging social media to make a powerful and meaningful virtual first impression upon employers is to make sure you can be found rather than deactivating social media accounts or creating aliases to remain hidden. Candidates must view their social media as an asset as opposed to a liability by saying “if they’re going to be looking at me then let me give them something to see.” For example, you can begin using Twitter as a professional networking tool or create a Pinterest board that visually mirrors your resume. It is also important for your resume and LinkedIn profile to be completely in sync and to properly categorize your Facebook friends with privacy controls set accordingly.

Given the large number of applicants to the most competitive jobs and the continuing growth of the hidden job market, it is imperative that serious applicants look at their digital presence as an asset and a natural extension of their professional resumes in order to be found through the social network and then to set themselves apart from other qualified candidates.

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Being Socially Smart – Part 2

By Rebecca Warner, Founding Member of Social Assurity LLC. Rebecca can be reached at rebecca@socialassurity.com.

Now,  it’s time to brand yourself. Leverage your social media and create a brand that people want.

Derogatory, bigoted, aggressive, antisocial behavior is unacceptable.  Does your social media contain any of the above? Have any of your friends posted questionable material on your profiles? Think of any misbegotten tags and shares. Remember, recruiters or potential employers don’t actually know you so don’t assume that they will understand your content or give you the benefit of the doubt. Will they get that those were just lyrics you posted? Would that matter to them?  Use common sense. You would never badmouth a recruiter or the company that you just interviewed with right?  Sounds like a terrible idea..but you’d be surprised what people broadcast. Remember, social media is social. You have an audience..and if your privacy settings are lax it may be pretty public.  What if a questionable or adverse picture or post never went away? What if that was the first thing that appeared when someone Googled you? Could you live with it? Consider the permanence of your social media. Once you post something you often lose control of it. Even if your privacy settings are airtight, your friends’ may not be. It can be shared and re-posted instantaneously.

Scan your sites for evidence of drug use, alcohol abuse, aggressive or overtly sexual behavior and any signs of social intolerance. Edit. Would you have a resume full of spelling and grammatical mistakes? Would you go to an interview looking sloppy or dirty? Is NYUStud@aol.com the best email address you can think of? If your social media is a mess, that may send the wrong message. So, clean up your social media. Stay competitive.

Once you’ve cleaned up your Twitter, Tumblr, Instagram, and Facebook, etc. you are not done. That’s just half the equation. Cleaning up gets you back to zero. But zero is not where you want to be. You want to stand out and get noticed. Ask the question again. Is your social media doing anything at all for you? Can anybody find you?  You must be visible.  No one can hire you if they can’t find you.  Are you on LinkedIn, Google+, Twitter, Facebook, etc.? Do you have a website? A blog?

So, what does your virtual resume say? If it’s a blank page, it says nothing. Sterile doesn’t persuade employers that you should be on their team.  Show and tell who you are. You have to be persuasive. If you’ve shut down your social media completely or are using a fake name you are missing opportunities. Be authentic. Convince potential employers that you would be a stellar addition to their team, solve their problems and would mesh well with other employees.

How can you convince them? What should people know about you? What have you accomplished? What are your skills? How can you help them? Show and tell how you are a valuable asset.  Have you won any competitions? Are you a leader? Do you volunteer? Telling is powerful but showing can be even more compelling. Use text and media to highlight your attributes while sharing your story and building your brand.

What does your Linkedin profile look like? It should be filled out as completely as possible. You must have a picture. Look professional. Fill out the summary, education, skills, awards, etc. Write recommendations for people you’ve worked with. Like companies, follow your school, connect with people, alumni, recruiters, and join groups. Reach out and engage. Whether it’s with people, companies, recruiters, current employees, etc.

What about Google+? Have a website, great? Get yourself out there! Do you blog? If you have a portfolio, is it online? If not, don’t worry just get busy. Find the best ways to showcase your skills. Get on Twitter, Pinterest, etc. and link your various profiles to one another. Use Pheed and Tumblr to highlight your creative side.

Be mindful of everything you share and update regularly.  So, think about your social media. Are you doing everything you can to stand out, get yourself noticed and get you into that interview or meeting or applicant pool?  Are you easy to connect with? Remember, people will mine their connections for new connections, employees, volunteers, interns, mentors, etc.  Continue to refine your social media and brand.

It’s tough out there so give yourself every advantage you can. Ongoing management of your social media is crucial. At Social Assurity, we say if people are looking, give them something to see. Your social media is one of your biggest assets.

Second semester has barely started, the weather is cold so get going. You’ve got this!

Being Socially Smart – Part 1

By Rebecca Warner, Founding Member of Social Assurity LLC. Rebecca can be reached at rebecca@socialassurity.com.

You’ve finished the first semester, 2013 is over and you’ve been celebrating because, well, you deserve it.

Your grades are right where you want them, your roster of leadership and volunteer activities is ever-increasing, your resume is polished and you’ve been networking since forever.  As you transition into spring semester, the hunt for your next job/internship/externship is on. But what if a few words or an image could derail all of this? All of your hard work, talent, dedication, time…rendered useless. What if you are actually the person derailing it?  And worse yet, what if you don’t even realize it?

Let’s talk about your social media. Social media is one of the most important parts of your brand..yes, you’ve got one. And surprisingly some students don’t recognize this..to their detriment. For some, it’s an afterthought. For others it’s given no thought. Some may think of social media as personal…merely self expression among friends. Personal views on social media aside, the moment it is accessible on the internet, it’s no longer private.

Having spent ten years in private investigations, I can tell you that social media searches are a huge part of corporate due diligence and pre-employment investigations. Be careful. Real decisions are based on the information people find researching a candidate…and have no doubt that they will research. If you are applying for a job, internship, externship, volunteer position, scholarship, grad school, board position, tutor/mentor position, etc. someone will likely research you. Even your potential dates are looking you up.

But it’s not just potential employers. Perhaps even more importantly for you it’s recruiters and hiring managers who may be looking for you even if you haven’t applied to a job. According to a 2013 JobVite study, “94% of recruiters use or plan to use social media in their recruitment efforts and 78% of recruiters have made a hire through social media.”

A nationwide survey conducted on behalf of CareerBuilder found “that nearly two in five companies (39 percent) use social networking sites to research job candidates, up from 37 percent last year.”  Additionally, the study found that “more than two in five (43 percent) hiring managers who currently research candidates via social media said they have found information that has caused them not to hire a candidate, up 9 percentage points from last year.”  The line between personal and professional space is blurred. You will be professionally assessed against your personal content.

Managing your social media is a life skill not just a job skill. People view social media as providing a raw, unfiltered look at someone. What are people seeing when they look at what they think is the ‘real you’? After all, it’s your content. You are creating it, publishing it and disseminating it. Even if you feel it’s an invasion of “privacy” and you shouldn’t be judged on it, it’s the “you” they are seeing.

Your digital footprint is your virtual first impression. So, take a moment to think about yours. What does your digital footprint say about you? Is your social media working for you? Against you? Is it doing anything at all for you?

Can anybody find you? Are you visible? Would anybody want you if they found you? When someone hires you, they are hiring all of you not just your exceptional talent. That person is hiring a human being that will be part of a team within a company culture and you will become a reflection of the organization. So, what does your virtual resume say? If you neutralized yourself by deleting your posts and photos then it’s a blank page, it says nothing. Sterile doesn’t persuade employers that you should be on their team.  Show and tell who you are. You have to be persuasive. If you’ve shut down your social media completely or are using a fake name you are missing opportunities. Be authentic. Convince potential employers that you would be a stellar addition to their team and would mesh well with other employees.

Part 2 of this blog will provide recommendations on how take control and build your online presence. At Social Assurity, we say if people are looking, give them something to see. Your social media is one of your biggest assets.

In case you missed it: Day in the Life Lippincott

Want to know what it would be like to work as a Brand Strategy Analyst? Catch up with Ben’s day at Lippincott

Seem like something you may be interested in? Come to Lippincott’s information session on Monday, September 10th at the Wasserman to learn more and to network! Make sure to RSVP ASAP!

Follow us @NYUWassEmployer for more Day in the Life tweets! And, follow us @NYUWasserman for more career related information!


LinkedIn is the Must-Use Digital Career Tool

LinkedIn is the online social network created strictly for professionals.  Yesterday, Rachel Frint of the NYU Wasserman Center @ SCPS hosted a Leveraging LinkedIn Webinar to discuss ways to enhance your profile, expand your professional network, and empower your career.  In case you missed it, here are some tips and tricks for using this online social platform.

5 Profile Must-Haves:

  1. Have a professional Profile Picture. A headshot with a solid background works well. Be sure to check out NYU Wasserman Social Media Week for our LinkedIn Photo Booth!

  1. Create a customized, Professional Headline that is enticing and accurately describes who you are as a student and/or professional. This 120-character description is the only customizable information that someone will see when you appear in a search.

  1. Write a Professional Summary.  It should be short, concise, and targeted.  Share information that describes your skills, areas of expertise, and the value you can provide to the employer. Use keywords and phrases that appeal to professionals in your industry, and leave people curious and wanting to learn more about you!

  1. List Skills & Expertise.  Identify skills that sell your unique brand. This section can help you to avoid including overused buzzwords (i.e. Team Player, Problem Solver). This is also the place to include technical and language skills.

  1. Use keywords and phrases that relate to your career goals and areas of interest. Review LinkedIn profiles of others in your field for industry-specific buzzwords that you may consider including in your own profile.

5 Tips to Expand Your Professional Network on LinkedIn

  1. Invite people you already know.  This can include family, friends, professors, current and past colleagues, and other NYU students. This is a great first step to expand your connections.

  1. Customize your LinkedIn invite messages: Think quality instead of quantity when connecting to others. Never use the default request; “I’d like to add you to my professional network.” Instead, explicitly share how you are connected and why you are reaching out to that person.

  1. Join groups and participate in discussions.  Here you will be able to share your expertise and connect with other professionals in your field.  The first group you should join is the NYU Wasserman Center Student and Alumni Career Connections.

  1. Follow companies that interest you. Company LinkedIn pages list current news, available jobs, and you will be able to see if you are personally connected to anyone who already works for this employer.

  1. Use LinkedIn Alumni to further build your network: Visit linkedin.com/college/alumni to see what alumni in your field have accomplished since graduation and expand your sense of what’s possible for you. Find mentoring opportunities since your fellow alumni are often are ready to help.

Next Steps

Tapping the Hidden Job Market

If you attended our seminar last night, you already know that nearly 70% of jobs are found by Tapping the Hidden Job Market.  But in case you missed it, here are some tips and tricks for recent graduates looking for a job, current students searching for an internship, or for experienced professionals who are seeking to advance their career.

Adjust Your Approach

Adjust your approach and cut back on the job boards!  Ideally you should spend 75% of your efforts on active job search strategies such as networking with individuals and companies of interest to you.  Spend the extra 25% of your efforts on more passive approaches such as job boards and applying through company websites.

Expand Your Network

60 – 75% of jobs are found through networking.  Be sure to target current/former colleagues, friends, family, NYU alumni…everyone!  Never disregard an opportunity to network.  Even if a contact is not in your target industry, they may know someone who is!  You may meet such individuals by asking for informational interviews, joining professional associations, and attending events in your industry or function.

Build Relationships

Remember, in building relationships with your professional contacts, you want to set goals to acquire information and resources- NOT ask for a job.  You must first build out the relationship by asking for an informational interview, sending professional updates, sharing relevant industry information, introducing your contact to others in your network, or inviting them to industry events.  It is important to try to maintain the relationship when possible so that when a job opportunity arises, your contact will think of you for the position.

Tip:  Create a spreadsheet of your contacts so you can keep track of your activity.

Include the date you met them, what you discussed, your means of communication (In-person, email, or phone) etc.  Always follow up!

Get on Social Online

Use online platforms, like LinkedIn, to connect with professionals and groups in your industry.  Build out your profiles and interactions to reflect your personal brand and expertise.  The same rules apply for your online job search strategy!  Spend 25% of your time applying to jobs and 75% of your time networking.

FYI:  NYU Wasserman Center career counselors will help you revamp your online profiles!  If you want to learn more about Leveraging LinkedIn join us for a short webinar on July 10 from 12 – 12:30 to learn how to maximize your online presence.

By following these steps, you will be able to revise your job search strategy to become a more active participant who can showcase their abilities and contributions to a potential employer within your targeted industry.  Devising and enacting an effective strategy to tap the hidden job market takes planning and time.  Request a career counseling appointment to discuss your strategy with a career counselor, and start on your path for a successful job search today.

In case you missed it: Day in the Life Kiboo and Qnary

This week two employers took over @NYUWassEmployer to share about their days. John from Kiboo tweeted about his day as a Brand Manager while Laura and Amber tweeted about their day in the Marketing Department at Qnary. What work skills impress John? See what he says by clicking on the Kiboo logo below!

What does Qnary say is key? Click on the Qnary logo to find out!

Tune in next week to hear from our peers across the globe as they take over @NYUWassEmployer. And as always, don’t forget to follow us @NYUWasserman for the most recent career advice and events!