Tag Archives: social media

NYU Wasserman partners with Qnary

Qnary is proud to announce a strategic partnership with NYU’s Wasserman Center. Qnary helps individuals optimize, monitor, and manage their digital footprints. Qnary’s cutting-edge, cloud-based technology solution aggregates, categorizes, and displays publicly available online information to provide a complete view of individuals’ digital footprints. It also produces step-by-step recommendations that help individuals manage and enhance their online presence. Qnary believes that with an improved online identity, we can help you achieve goals like getting a job, launching a business, or becoming known as a thought leader.

People turn to the web to find personal or professional information about others. They may be Googling a potential boss, looking up a date’s Facebook page, or reading a favorite comedian’s Twitter account.

If you’ve found Qnary thanks to the Wasserman Center, you’re probably looking for an internship, job, or new career. You may be wondering if your online presence matters during the career search. It does.

Your online presence, also known as a digital footprint, is a compilation of all of the publicly available information on the Internet.

If you’re looking for a job, your recruiter has probably seen at least one of your social profiles. According to Jobvite, 86% of recruiters check a candidate’s social media profiles. In 2007, 83% of recruiters used search engines to learn more about job candidates, according to ExecuNet. And, if they didn’t like what they saw, you missed out. A Reppler study showed that 69% have rejected applications based on what they found online.

Those who are looking for senior-level positions don’t have it any easier. A different ExecuNet study showed that most executives (76%) expect companies and recruiters to search for them online when they are applying for a job  — even if they are part of the 22% that has never checked search engines to see which personal or professional information could be uncovered.

Executives who are more Internet savvy, about 11%, fear that the online information that is uncovered could cost them a job. Twenty percent of those surveyed have taken proactive measures to increase the number of positive search results that are found when their names are search.

Working with Qnary (www.qnary.com) is one proactive measure to improve search results that anyone can take. Qnary, a digital identity optimization and reputation management platform, helps individuals see, optimize, and benefit from their public information. The platform gives individuals a deep view of all of the digital information that is publicly available about them.

Unlike some companies that focus on crisis management, Qnary makes good people look great. It provides tips and tools to help the individual build more robust social network profiles and improve search results. Some content sharing tips are embedded as well, allowing Qnary users to create unique, consistent online presences.

There are also individual consultants who can work with professionals to help them achieve their goals. Consultants can be reached at sales@qnary.com.

Wondering what it’s like to work at Qnary, a company that combines technology and expert knowledge to improve their client’s digital footprints? Virtually shadow Lauren, a Marketing Manager, and Amber, a Marketing Lead, as they live tweet their workday!

Follow us on Twitter @NYUWassEmployer for tweets on a day-in-the-life of employees at different organizations. A professional will take over our account for the day and give you live updates about the projects they work on, meetings they attend, and the culture of their office.

In case you missed it: Day in the Life Social Diva

Did you miss Peg from Social Diva as she took over the @NYUWassEmployer twitter handle? Catch up with her day in the life of a Social Media Consultant by clicking on the logo below!

Want to learn how you can use social media to explore, discuss and advocate for your #socialidentities and #socialcauses? Let’s talk. Or blog. Or tweet. Interact with current media professionals to learn how social media can best be used to navigate and leverage the professional world, gain some career advice and hear about how diversity and identity has impacted their career paths. Lunch will be provided.

Join us next Tuesday, March 26th at 12:00 PM at Kimmel 914 for Making it in the Media: Women in the Media!

Please RSVP via cmep@nyu.edu.
Questions? Contact cmep@nyu.edu.

See how social media affects your job search in the video below!


For more days in the life, follow us @NYUWassEmployer and for career related information, jobs and events, follow us @NYUWasserman!

Social Media Week Flashback: Cleaning up your online presence

In this age of the Internet, everything you do leaves a trace. Every photo you post, every status you like, and every comment you leave is searchable and findable. Sometimes, this is a good thing. It helps you stay in touch with old friends and relatives, and your day is brightened when a long lost friend contacts you.

However, it is important to consider the consequences of what you post. Like I said earlier, everything you post is searchable. Nowadays, anyone can Google you and see your most recent tweets or profile picture. That’s why it’s important to maintain your social networking presence. If your elementary school pals can find you, so can a potential employer. They too can easily find the pictures of you having a little too much fun last weekend, and that could come back to haunt you! In this blog, I’ll give you some tips for how to clean up your online presence so you always make a good impression.

  1. Check those privacy settings! On Facebook, you probably will want to increase your privacy levels. The default settings are actually quite public, so make sure you take the time to adjust them. Similarly, unless all of your tweets, instagrams, tumblr posts, etc., are safe for work and present a professional image of you…make sure they’re private.
  2. Delete, delete, delete. All of us have some regrettable posts from our pasts somewhere online. If you decide to keep things public, find the posts that may be embarrassing, and delete them. You’ll feel better, and deleting it means someone else won’t stumble upon it.
  3. Control what shows up. I’m sure you have that friend who posts everything that comes to mind and likes to tag you in it. On Facebook, you can ensure these potentially cringeworthy things don’t show up on your profile by changing your settings so you must approve posts before they show up on your timeline. Manage what content is associated with you online.
  4. Create a brand for yourself. Think of your online presence as your brand. You want to be a marketable candidate for any future jobs, so start selling yourself now! By having appropriate online content, you are ensuring that your future self doesn’t have anything working against them when they apply for jobs, internships, grants, and more! Make sure everything you post online that is associated with your name is truly representative of you, and in a positive way.
  5. Create a LinkedIn. This is a great way to build your brand. LinkedIn is almost like a professional Facebook. It gives you a way to virtually network with people you know, and it is often one of the top links returned when you Google yourself. Creating a LinkedIn account is a great way to make sure your online presence leaves a good first impression. Plus, it gives potential employers the best first impression.

And there you have it! Five quick tips to help you clean up your online presence. The main takeaways are that everything you post on the internet is searchable…so just be sure you monitor what you attach your name to, and create a positive brand for yourself.

For more advice, attend Social Media + Networking for your Job Search Seminar on March 12th at 3:30 PM. To RSVP, click here.

Jamiee Foster
New York University College of Arts and Science
Math, Sociology, Business Studies
Class of 2015 Activities Board Public Relations/Marketing Chair
Peer Educator at the Wasserman Center for Career Development

Food for Thought: Career Paths in Food and Agriculture

The Food Movement has finally arrived. Across the United States and around the world, key sectors in our food system are witnessing unprecedented advancements, creating new jobs, and bringing critical issues to the forefront of public debate. Have you considered a career in this growing industry?

Jobs take root at the local level. The farmers’ market is the new town square, and local food systems have never been stronger. On-farm jobs have diversified and expanded to meet increasing demand for local and specialty crops, especially with Organics and non-GMOs. Other opportunities focus on construction, information technology, or telecommunications in the context of rural development. Meanwhile, entrepreneurs in urban areas are addressing problems with hunger and nutrition, access to fresh fruits and vegetables, water management, waste disposal, and countless other concerns for the 21st Century.

Global trade makes for global careers. National governments engage one another through environmental and food safety standards, agricultural subsidies and tariffs, food aid, and much more. At the same time, multinational corporations shape supply chains while religious and charitable organizations carry out disaster relief and international development projects. Many of the most exciting jobs in our food system are just emerging from these global networks, and manifesting as new opportunities at the local, regional, national, and international levels.

We must work at all levels to realize sustainable change. FoodPolicy.us is a multimedia platform designed to foster a broad-based dialogue about our food system in the hopes of creating a united front for change. We offer a space for people from diverse perspectives to address the challenges we face in making our food healthier and our production and distribution systems more sustainable. From our Washington, DC headquarters, we work to bridge the gaps between local innovators, national leaders, and international policymakers. We hope you will help us to grow this movement.

For more, follow FoodPolicy @FoodPolicyUs and on their Facebook.

Join the movement! Apply to be a Blogger & Social Media Intern for FoodPolicy.us.

FoodPolicy.us is seeking a team of up to four undergraduate interns for the spring semester to help maintain its blog, and to grow its audience through social media and campus outreach. Interns will spend the majority of their time researching and writing blog posts about pertinent news in the food and agriculture sectors; this may include coverage of local events such as panel discussions, political rallies, congressional briefings, and pop-up restaurants.

Apply now NYU CareerNet!

Job ID: 884884

Social Media Week: Recap

We hope you all enjoyed Social Media Week and learned some useful information for promoting your social identity online.

Here are some highlights from this week:

@laurenhilary “Social Media changed my life, how we interact, and we develop our presence on and offline” #NYU #SMW13

“93% of recruiters use LinkedIn to discover talent. #SMW13 @NYUWasserman

“”Think of yourself as a brand” – engage and interact with colleagues and network ties to optimize your professional presence. @Qnary #SMW13

@jeremarketer A Day In The Life: “You must consider impact of messaging, you work-life priorities, and real-time content” #NYU #SMW13

Check out more tweets from this week by clicking the image below!

Even though Social Media Week has come to a close, you can still follow us on all of our social media platforms for more social media fun: Facebook, Twitter, LinkedIn, Pinterest, and Tumblr.

Tweet #iamlimitless with your favorite social media tip and you could be entered in to win a prize!

New Social Media Platforms (That You’re Not Using, But Should)

Throughout Social Media Week at the Wasserman Center, we’ve been learning about ways to optimize our portfolios. There is so much we can do with platforms like Facebook, Twitter, LinkedIn, Pinterest, and Tumblr. If you need examples, Wasserman has them. This week, we were introduced to a few new tools that promote our professional identities, thoughts, causes, and brands. And all of them are quite fun!

If you’re looking for a fun, informative, visual web-based supplement to your resume, Re.vu may be for you. Think of Re.vu as LinkedIn in living color! The platform creates an infographic profile of your professional experiences, including work history, current position, credentials, recommendations, and job functions. Re.vu will also automatically populate your page if you connect it to you LinkedIn account. While visitors can download your visual resume, you can easily track clicks and page views through its user-friendly analytics system.



Twitter launched this additional application on its platform that allows you to take six-second videos. You can stitch videos together to create a short viral video and share your new film through Twitter, Facebook, or an embed on a site. Think of Vine as the video answer to Instagram, or a little moving picture insight into your life!

@NYUWasserman and @NYUWassEmployer now use Vine! Feel free to send us your six-second #iamlimitless videos!
The New Hive

Art, creativity, websites, branding, and self-expression are hard to put together. The New Hive curates your careers, experiences, and thoughts using a drag-and-drop mechanism to upload content. Create a one-off website with pictures, paint tools, music, video embeds, animations effects, links, shapes, vector graphics, uploads, sharing, and more. Professionalize your page by plugging social media API access.
As The New Hive puts it, “We’re all creative, we just make expressing it easier.”
Ifttt (If This Then That)

Jeremy Goldman (@jeremarketer) from Thursday’s Spotlight on Careers in Social Media panel referred @NYUWasserman to Ifttt!
If you’re use to structure and ever wished certain online actions dictated specific results, we might have found an equation-based web service for you! Ifttt is a site that allows you to create tasks around the “if this, then that” structure. For example, the catalyst – “if this” – might be “when I am tagged in a photo on Facebook,” the trigger – “then that” – might be something like “send me an e-mail” or “create a status message on Facebook.” Create Ifttt recipes using various social media platforms and your e-mail, and keep track of these recipes to manage specific tasks. A task might be to send thank-you messages whenever someone retweets a message of yours. If you’re on the go, interact and engage frequently, and are looking for way to automate operations related to your presence, Ifttt may be a great site for your busy, busting brand!

Social Media Week Highlight: Twitter

Twitter has over 500 million registered users and More than 50% of active Twitter users follow companies, brands, or products on social networks. 57% of all companies that use social media for business use Twitter.
Twitter is a vital and innovative tool for your career search! Some things to remember when using twitter for your search:
  1. Keep your profile picture and background appropriate and professional. Some people create two different twitter accounts one professional and one personal. Make sure your professional account promotes careers interests. Share articles and links from leaders and employers in your field, retweet company posts, and use industry-related hashtags. Whether you’re interested in graphic design, Medieval art history, or financial risk management, you’re sure to find someone who can share information with you!
  2. Pay it forward! As much as Twitter can be a resource for you, remember that it is first and foremost an information exchange community. Remember to tag handles and hashtags from previous tweets – think of this as Twitter citations. By tagging companies and professionals, you are engaging and interacting in material that improves their brand – and yours.
  3. Save your searches. Twitter allows you to save specific hashtag searches into lists. Keep track of changes in areas of interest by checking in on these hashtags. You can also view your Twitter feed through the list feature and look at all relevant posts, allowing you to seek more information based on your career interests.
  4. Follow companies and employers. More and more organizations are featuring jobs through a click or a tweet. An organization’s Twitter feed is a great way to learn about company culture, organization changes, a company’s contributions to latest trends, and daily updates.
  5. If you reference other social media profiles in your feed, make sure they are updated. Twitter’s “quick-click” approach makes accessing information incredibly efficient and easy. Make sure your LinkedIn, Facebook, and other platforms are up to date.


**If you need assistance in updating your social media profiles and platforms, drop by the Wasserman Center tomorrow from 11:30 to 1pm for PROFILES + PLATFORMS WALK-IN HOURS to meet with counselor to go over your social media presence!
Also, don’t forget to follow our own twitter handles @NYUWasserman, for the most up to date career related information, and @NYUWassEmployer, our employer twitter handle!

Social Media Week Spotlight: LinkedIn

My resume is ready! What to do now? Do not know where to start? LinkedIn is a great place to start your career search. LinkedIn is the fastest growing social media career and professional outlet. With over 160 million professionals, LinkedIn is an invaluable resource at any stage in your professional development.

Here’s some things to remember when it comes to navigating and using LinkedIn:

1. Learn the Landscape

Familiarize yourself with LinkedIn. Get a feel for the platform. Check out other member’s LinkedIn profiles, see the type of information that is posted, identify the different Groups or view the discussions taking place on LinkedIn. Take a look at your options for privacy settings. And, see how you can connect with Alumni and other Professionals within your network.

2. Build a Profile

Once you get familiar with the platform, play around with LinkedIn’s profile features and settings to help customize your LinkedIn profile.

First things first, update your Profile picture. This is your first impression. Make sure its professional and appropriate for the brand you are trying to promote, but also one that compliments the type of career you are pursuing. If you are searching for a  position in finance, select a photo of yourself in a business suit. If you are searching for a position at Macy’s adding an element of style to your profile picture would be useful. Read here for more tips and advice on selecting a profile picture.

Next in line…Professional Headline
This field is easy to skip over, however it is one of the most important tools to utilize on LinkedIn. The Professional Headline is located directly below your name and is the keywords that employers use when they do a search on LinkedIn.

Note: LinkedIn automatically defaults your Professional Headline to your most current job listed. So if your most recent job is listed as a Pet Groomer at the Fluffy Dog Boutique this will be set as your Professional Headline. If you are searching for a job as anything other than a Veterinarian or Animal Activist, you’ll want to change this.

Be sure to select keywords that not only summarize your current field, but also list a field or position you might be interested in. Most importantly, be sure to use “keywords,” or general words. This is not the place to be witty. For example, if you want to be a writer, list “writer” not “magician of words” or “story seamstress”.

Before we jump to the Summary, drop by the URL edit option. Here, it is a good idea to delete all the jibberish that comes after your name. Make it plain and simple: your name.

Moving along to the Summary section…this is a space where you can tell other LinkedIn members about your professional self, where you can deliver your current business objectives. Keep in mind, this section should pack a punch in just a couple of sentences.

Everything below the Summary, in the Experience section is where you will show what you said in your summary. Here, you can list you work experience, honors or awards, languages, skills and expertise, etc. Play around with this section as there are several options to customize this section.

For instance, did you know on the side bar, you can add things like Test Scores, Courses, Patents, Certifications, etc. Or, that when adding Skills and Expertise that if you hoover in the search bar for a couple of seconds, it will automatically give you suggestions of relevant skills used frequently by other LinkedIn members. Just be sure when adding these elements that your additions stay relevant to the brand, or the digital identity, you are trying to promote.

Create a profile that is detailed in past and current employment. Ask your connections such as past and current colleagues to post recommendations. Be sure to include your education and other professional experience highlights that make you a promising candidate.

3. Network Away

Search and build your network. Explore and add professional groups and connect yourself with other professionals. Try to get up to 500 LinkedIn connections to really add some muscle to your network.

Here, its important to practice networking etiquette:
When sending a LinkedIn invitation, be sure to personalize it. DO NOT use the default message.

When sending your personalized invitation, do four things: Make the connection – how are you alike? what do you have in common?  Get to the point, fast. Don’t waste time with butterflies and sunshine. You are messaging Subject A about opportunity x, not the weather or recent news. Credentials. Make sure you are clear why you are qualified. Why me? Be sure to include why you are asking Subject A and not another professional. Be polite and be appreciative.

Also, networking is not stalking. It is important to know when to give up and move on when networking with any professionals.

Get to know the Alumni Network. NYU has many active alumni on LinkedIn. Use the alumni tool under Contacts by selecting New York University. Here you can minimize your search criteria to where alumni live, where they work, and what they do. This is a great way to make professional connections on LinkedIn that can really help you with your professional goals.

Have fun building relationships! Be resilient and be you!

Join us tomorrow at the Wasserman Center as we continue with Social Media Week! And, Meet the Panelists below!

RSVP here.

Meet the Panelists!

Social Media Week Highlight: Facebook

Join us here on the NYU Wasserman Blog as we kick off Social Media Week! To view all of the events this week, click the logo below!

Social Media is changing the landscape of today’s careers. It is rapidly becoming an essential tool for building a professional network as well as expanding your employment potential.  The ability to create and sustain your online presence gives you a unique opportunity to establish and promote your personal brand.

Want to know how to get started? Stop by our blog each day this week to see a new Social Media platform highlighted.

First up…Facebook!

You may think of Facebook as that tool you use to follow your old high school flame or your favorite frenemy, to post your envy worthy vacation photos, or to use as a virtual chat page when you are slipping out of your chair in your 3 hour lecture class.

However, Facebook is a great way to seek employment opportunities and to present your professional self.  Just make sure you remember these tips for using Facebook:

  1. Explore and identify companies or groups that have Facebook pages and contact them for more information about opportunities. However, make sure these companies are active on Facebook. Check to see when their last post was made or how often they post to their Facebook.
  2. Facebook is public so before you wreck yourself, check yourself. Facebook or Google yourself to see what comes up and what potential employers will see if they do the same. If you do not like what you find, it is time to do some damage control. Make sure your Facebook profile is consistent with your other social media platforms. If you plan to use your Facebook reSet your privacy settings accordingly. Evaluate your profile picture and make sure it’s professional and appropriate. Your default might be the first the potential employers see: make a great first impression.
  3. There are many different groups on Facebook such as alumni and young professional groups. Add yourself to these groups and keep an eye on updates and posts, you never know what is going to be posted. The next post could be an amazing job opportunity. Utilize Facebook and your connections to seek out these opportunities within your very network.

Click on the Facebook icon above to get started today.

Don’t forget to stop by again tomorrow for insight into LinkedIn and its hidden settings!

Tomorrow at the Wasserman Center…

To RSVP here.

Guest Blogger: Q&A with Qnary Founder Bant Breen

Bant Breen Headshot (1).jpeg

Bant Breen, the founder and CEO of Qnary, has had a long career in global communications and marketing. In 2011, he left his position as Worldwide CEO of Reprise Media, Interpublic Group’s global search and social media agency, to start a company focused on helping individuals benefit from their digital identity, the publicly available information about them that could be found online. We sat down with Bant to figure out how he discovered his passion for advertising, when he realized he was good at it — he was inducted into the Advertising Hall of Achievement in 2010 — and what advice he would give to others who were just starting out.

Q: In the beginning how did you know that advertising was right for you?

BB: I was excited about advertising and the advertising industry from a very early age. I grew up close to Chicago and visited the ad firm Leo Burnett when I was a kid. The characters that they created inspired me. As a teenager, my best friend and I created our own ad agency and made ads and promoted events in our hometown. I liked the clever nature of the work. I also loved the idea of pushing yourself to do something that nobody had done before.

Q: You led search, social media, and mobile components of advertising campaigns before those areas were well known. How were you able to stay ahead of the curve?

BB: I like to play around with new digital media ideas — even really bad ones. At the birth of the digital media era I remember sitting in college messing around with all  of the very basic HTML things that were possible at the time. New ideas, even when incomplete, start to share a glimpse of what is possible. I don’t know if I stayed ahead of the curve, but I certainly have always lived and worked comfortably within the curve. I always welcome change.

Q: What made you want to start your own company?

BB: I have spent my career split between being inside large companies and outside launching startups. I am almost always an intrapreneur when inside a large corporation coming up with new ways of thinking and innovative business models. When I am outside the big companies, I am the entrepreneur trying to raise the relevance and importance of a new product and service that in many cases is a radical departure from the normal way business is conducted.

Q: What do you look for when you’re hiring people?

BB: I only hire people who can write well. For some reason, writing is the one skill that seems to have been overlooked by higher education over the last decade. The quantitative skills are at an all-time high but conveying ideas and arguments in written form alludes most graduates.

In terms of personality traits, I tried to create Qnary as a business with a full range of characteristics in its staff. We have the highly analytic and introverted, the extremely outgoing and every mix of the two that you can imagine. We are an interesting, eclectic bunch.

That being said, there are work traits that matter to me. People have to be passionate, have to be willing to work very hard, have to have a “find a way” attitude to problem solving, and cannot take themselves too seriously.

Q: What types of experience should college students try to get to improve their career outlook?

BB: The reality is that getting exposed and involved in any and all types of work helps improve a career outlook. Do something and be interesting. Doing nothing and just partying in college is the only thing you should avoid.

Q: What organizations were you involved in during college that helped you early on in your career?

BB: My college experience was pretty wide-ranging. I tried sports and realized quickly my days as an athlete were over. I dabbled in student government. I moved on to writing for magazines and the college newspaper. I worked at the Admissions Office of my university.

My big eye-opening experience in college actually took place at graduate school. I organized a film and television society that ended up working with one of the first cable providers of interactive TV content. The exposure to this interactive technology drove me towards digital media.

Q: What advice would you give someone who is just starting out in his or her career?

BB: Work hard — really hard — and learn fast. Make mistakes, once but do not be afraid to make them. You aren’t pushing yourself enough if you don’t make mistakes.

Q: Why does your online identity matter to those who are looking for a job? How can you improve it?

BB: Before people meet you, they look you up online. After they meet you they look you up online. If you’re looking for a job, your recruiter has probably seen at least one of your social profiles. According to Jobvite, 86% of recruiters check candidates’ social media profiles. An additional 77% scanned search engines in 2006, according to ExecuNet. A Reppler study showed that 69% have rejected applications based on what they found online. Go to Qnary.com and follow the optimization steps to improve your online presence.

Qnary logo_new (1).jpg

Manage and maximize your online presence with Qnary CEO Bant Breen!

Qnary allows individuals to see, optimize, and benefit from their digital identities. The platform (http://www.qnary.com) provides users with an understanding of how they look online and a tool suite to help them improve their online identities. Qnary’s consultants provide brand strategy expertise for those who seek individualized engagement.

Part of Social Media Week at the Wasserman Center. Reserve your spot while there’s still space!!


To RSVP, click here.