Tag Archives: WassEvents

Top 10 Tips and Tricks to Dining Etiquette

Whether you’re at a coffee shop meeting a professional for an informational interview, having a meal with a potential hiring manager, or enjoying a drink and hor d’oeuvres at a networking mixer, etiquette is key! With Dining For Success around the corner on Thursday, October 3, The Wasserman Center provides you with tips and tricks below to perfect your etiquette with an employer or professional… when it involves food!
10. Start from the outside and work your way in… on the dinner table.

With a collection of forks, spoons, and knives, where do you start? Every piece of silverware corresponds with each course of a meal. The fork, knife, and spoon placed at the ends of your place setting are used when enjoying an appetizer or starter. Conversely, the silverware closest to you are used for your main course or entree. Dessert utensils are typically provided immediately before the course is served. When in doubt, take the lead from your counterparts and work your way from the outside in.

9. Salt and pepper stick together.

Be cognizant of side dish and condiments. LIke items, such as salt and pepper or olive oil and vinegar, should be passed to a fellow table guest together. Use two hands to pass or receive a side dish, leveraging both the dish and serving utensil. If a guest would like you to serve an item on their plate, place the dish in your left hand and serve the item with your right.

8. The text can wait.

A phone is a prime distraction in the classroom and during meal time. Make sure to silence your phone and conceal it in your pocket or bag. Unless there’s an emergency, there is no need to respond to a call or text. Remember, your attention should be placed on the person in front of you. Putting your phone away is considered as sign of respect.

7. Pass on the lobster tail.

Even though you may be at a fancy restaurant that you would never visit, order an item off the menu that typically lies within the average price range for an entree. Take the lead from an employer when ordering an appetizer. Do not overindulge with your main course, or order very little and pretend you’re not hungry.

6. Suit & Tie

How do you stay comfortable over a meal in business and professional attire? Leave coats and bags at coat check, place your jacket around your chair, and place your portfolio or notepad to a lower corner of your table. Be mindful of potential spills on your ties when dining. Brush your hair behind your ears and shoulders to decrease chances of hair falling into your plate.

5. Posture & Attention

Sit upright with your shoulder resting back in line with your ears. Straighten your back as much as possible. Resist the temptation of slouching into the arch of your chair. Bring your chair and its backrest as close to your seat to support your comfort and an attentive appearance at a table. The more (physically) engaged you seem, the much more personable you may appear to your dinner guest.

4. To dessert or not to dessert?

Interested in satisfying your sweet tooth or grabbing that post-meal coffee? Take the lead from an employer. Feel free to order dessert should your interviewer do so, but do not be discouraged if an employer chooses not to and ends the meal. They may need to head to their next meeting or appointment.

3. It’s not about the food. It’s about you.

Whether a light appetizer or full entree sits opposite you and your interviewer, your main goal at the moment is to showcase relevant qualifications, skills, and abilities that you make you a marketable professional or hirable candidate. Be sure to get these points across to your interviewer in a succinct and clear manner. Do not let your meal sit between you and a great opportunity.

2. Do eat something!

Meal time interviews and networking receptions can make an individual feel nervous or anxious, and eating something can make you feel comfortable. Be sure to order an item that is familiar, something you’ve enjoyed in the past, and does not take more time to carve out than your response to a question.

1. Practice makes perfect.

The best way to learn or correct your dining etiquette is to find opportunities to practice, either at a restaurant, mixer, event, or with friends during dinner

…And what better way to practice than by participating in Dining For Success!

Interested in attending Dining for Success this semester on Thursday, October 3, at The Smith East Village?

Register for the event by dropping off a $20 deposit at the front desks of ether The Wasserman Center (133 East 13th Street, 2nd Floor) or The Wasserman Center at NYU-Poly (6 MetroTech Center, JB359) no later than September 26, 2013. Spaces are available on a first come, first serve basis.

Please note: This semester’s Dining For Success program is geared towards juniors, seniors, and graduate students interested in pursuing careers in Accounting, Finance, Engineering, Technology, and Small Business. You will be asked to list preferences upon registering for the event. If you have a general interest in the event, regardless of career areas, you are more than welcome to register.

Preparing for a Career Fair

Employers are very interested in finding out about you and your career interests. They also want to share important information about their organization and available opportunities. Take advantage of this great networking opportunity. Here is how you can maximize your experience.


  • Impress employers by researching their organization beforehand. Review the list of participating employers and research organizations that interest you.

  • Prepare questions in advance about the organization and the opportunities they have available. Employers want employees who are proactive, thoughtful, and listen well. Make yourself stand out with smart questions. Don’t ask questions that could be answered simply by looking at their website.

  • Prepare your resume and bring multiple copies with you that you can offer to interested employers. Print on resume paper.

  • Dress professionally. Make a strong first impression by dressing in professional business attire. This is generally

  • Prepare a 60-90 second pitch to introduce yourself when meeting professional contacts for the first time. Greet them with a firm handshake, make good eye contact, and smile. You will make a strong first impression and help convey to the employer that you are a serious candidate. For example: “Hello. I’m Jackson Samuels, a junior in Media, Culture, and Communications. I’m looking for an internship related to marketing for next summer. I read on your web site that (name of company) has an internship program in your corporate marketing department, and I’ve done some project work that I believe gave me skills related to the internship work. I’m very interested in your program.”


In case you missed it: Day in the Life at Zerve

Did you miss Justin’s day interning at Zerve? Catch up with his day by clicking the logo below.

If you are interested in learning more about @Zerve’s internship program, please click on the Career Net link for more information.

A Peek Inside Mashable

David Chen, a first-year Film and Physics student, attended last week’s Welcome Week site visit to Mashable. Below is his account of the visit and the “mashed” tech and journalism outlet that is “the next evolution of tech media”:

Everybody knows The New York Times. It is a Goliath of an organization – with almost 8,000 employees producing approx. 900,000 issues a day that are consumed by many Americans: it is a news force that only a few can rival.

But many also know Mashable. In fact, they are ‘liked’ by 3.4 million Facebook and Google Plus users, followed by almost 3.5 million Twitter users, and attract countless views on their homepage everyday from all over the world. Using the connectivity and networking of the Internet, Mashable has grown into an influential ‘frontpage’ of the news world. In just eight years, it has attracted virtually 8 times the readership of the NYT. But compared to the Times, Mashable is a diminutive David; its total employment numbers just 115.

As a student interested in journalism and multimedia, I jumped at the opportunity to tour its headquarters organized by the staff at The Wasserman Center.

How does such a small company amass such an incredible readership? What makes Mashable different and why does it work?

Stepping into the Mashable headquarters on Park Avenue, I immediately sensed something was very wrong. The cutest dog I’ve ever seen was rolling on the carpeted floor playing with its kibbles, begging for belly rubs. Blue jeans, attractive hairstyles, and Boho fashion dotted the room. No cubicles. Macs and PCs living in coexistence. This office has a personality.

Kamilla greeted our group at the door. Her immediate hospitality, candid answers, and frequent reference and praise to her colleagues created an aura that Mashable wasn’t a company composed of individual entities, but an eccentric family dedicated to constantly evolve the company into something greater. Its collective and collaborative infrastructure allows an open forum for fresh ideas to be discussed, suggested by both the most senior employee to the greenest intern. Mashable is company where the person sitting next to you is not just a co-worker, but a friend who admires your work and values your contributions.

This unique work model breaks from the traditional bureaucracy of large news companies where hierarchy and obedience is imperative. Its open nature combined with its extensive online presence allows for an immediate, fast, and reactive handle over various news sources – it’s maneuverable. While Mashable continues to grow at an exponential pace, far larger corporate media companies are scrambling to replace the dying print form with a fresh online presence, copying many techniques that close knit startups, such as Mashable, have pioneered. Already it seems that Mashable is the next evolution of news media.

For more information, give Mashable a Twitter follow: @Mashable

Getting the job you want and succeeding in it: Career Boot Camp

Leave your fatigues at home, but lint-roll your power suit—Career Boot Camp is coming!

Making the transition from student to professional can be daunting, but it doesn’t have to be, so long as you’re armed with the knowledge and resources to successfully navigate both career choices and office life.

Career Boot Camp: From Classroom to Workplace is a one-day, on-campus conference designed to make the transition from university to working life as smooth as possible. Professionals from top firms will offer advice, information, and insight to help students excel in their careers, including:

·      Career “do’s” and “don’ts”
·      Networking and communication strategies
·      How to effectively negotiate real world work-place situations

Applications for the Career Boot Camp are due October 5, 2012. Apply via NYU CareerNet (Job ID #862472). Career Boot Camp is held on Friday, November 2nd.

How to Tuesday *Employer Perspectives*: Building a Personal Brand

Noelle K. Barnes                                                                                                           Managing Director, Abstract Marketing, LLC                                                                  Abstract Marketing LLC is a provider of marketing and brand building solutions for small businesses, filmmakers, retailers, artists, authors and entrepreneurs. Ms. Barnes earned her Bachelor of Arts degree in Marketing and Entertainment Business from New York University’s Gallatin School for Individualized Study in 2004. She graduated with two pursuits in mind: blazing an off-the-beaten career path fueled by an entrepreneurial spirit, and helping to empower new voices and fresh brands beyond the mainstream. Learn more about Abstract Marketing and their work by visiting www.ThisIsAbstract.com.

It’s Tuesday afternoon and you’re in the midst of finalizing plans for a kick-ass spring break. You have a few networking events to attend as you begin the hunt for your summer marketing internship (remind yourself not to drink too much of the free wine), plus a friend from home is in town visiting. In between showing her your favorite East Village haunts and uploading the photo recap onto your Facebook page, take a moment to read this blog and brush up on your personal branding etiquette.

1)  Image is not everything, it’s THE THING. I know you’ve been told that landing your first job in marketing is all about your prior work experience, internships, that elusive “inside connection,” your academic credentials and GPA. It’s not. Well okay, it is in large part. But another large part comes down to how well you package the total you. Are you someone a prospective employer feels they could get along with? Do you reek of alcohol, awkwardness and wrinkles, or is it the scent of optimism, confidence and freshly ironed pants that will linger on after you have left the building?

2)  Beware of what I like to call “Word of Web.”  WOW is 15 Mbps faster than word of mouth and twice as sticky.  Nowadays, employers are even more likely to Google candidates during the evaluation process than they are to call up a reference. It’s wonderful to have a life, but follow moms advice here and keep PG rated social media profiles that hover safely in the “high employability zone.” Check out the article ‘Facebook Can Tell You If A Person Is Worth Hiring’ on Forbes.com for more insights on this.

3)  Also, consider developing a website or blog with your full name as the domain name. With help from a free blog developer like WordPress.com, you can purchase and design your own domain URL for less than $20 a year. Then, you can own the first result for your name in Google and other search engines. To start, add your picture, a short bio, your e-mail address and links to the rest of your online presence (i.e. Twitter, Facebook, LinkedIn, Tumblr). Claim your name before someone else does. Take control of your online branding, plus enable people to get in touch with you via their medium of choice.

4)  Build your network. During your spring semester, try to attend at least one event per week to meet potential employers and tastemakers in the marketing and advertising industry. Luckily, you’re living in NYC where there’s never a shortage of opportunities to mingle. In addition to browsing the Wasserman Center Calendar of Events, check out Adage’s event calendar and sign up with Eventme.com to stay updated on professional, cultural & recreational events where you should see and be seen.

5)  Speaking of networking, what are you going to say to all these amazing new people you’re about to meet? Practice your introduction. It should become second nature as you will be introducing yourself often in the coming years. Start with 25 words or less that summarizes your background and what type of career you are seeking to build. Keep the information relevant to your audience and speak with enthusiasm. Also, do your research. Find a topic or current event of interest to your audience, have an opinion, and before you know it, you’ve started a conversation. The best thing you can do is engage others, ask questions, and get them to do the same. And remember, when you earn a new contact’s business card, don’t forget to follow-up quickly with an email that expresses your gratitude and invites them to connect with you on LinkedIn.

At this stage of the game, you would do well to reference the personal branding practices of professional marketers in establishing your own brand— online and offline. Establish a confident visual package, mine your social networking profiles for employer red-flags, claim your domain name, frequent networking events and practice your introduction.

Happy Branding!





Follow Up Friday: What’s up at the Wass

The first week with students back led to crazy times here at Wass! We hope you had a fantastic first week back! Here’s what we’ve been up to:

Resume Book Collection                                                                                               Thanks to everyone who was so patient with the long waits during walk-in hours this week! The mad rush was mostly for our Class of 2012 Resume Book Collection, which gives students in their final year at NYU a chance to submit their resume to various industry-area, digital resume books. Employers can then request these books and review them for full-time opportunities. Class of 2013, it’ll be your turn in May so stay on top of your Wassermail for updates!

OCR                                                                                                                            On-Campus Recruitment is in full swing! Class of 2012 or Class of 2013, make sure you attend an OCR Orientation to find out all about who’s recruiting at NYU, and how to get through the OCR process succesfully!

Spring on the Square                                                                                                Wasserman had a great time leading career-relatedwelcome week activities for all of our new NYU students who started this January.  As part of Spring on the Square, we tabled at Kimmel, presented a number of orientations (undergrad, grad, international students), and went on a few employer site visits.

At Citi we heard from a panel of recent grads and took a tour of the trading floor, at Bloomberg we were shown a demonstration of how the terminal works, and at Goldman Sachs we learned about myths of the finance world and were then quizzed on our knowledge. Overall, the week was a blast and we learned a lot about the career resources at Wasserman!

Want more info on what’s happening at Wass NEXT week? Check out our calendar of events!